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	<title>Hispanic Marketing Blog &#187; acculturation</title>
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	<link>http://hispanic-marketing.com/bl</link>
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	<lastBuildDate>Tue, 15 May 2012 13:38:14 +0000</lastBuildDate>
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		<title>Hispanic Millennials require New Marketing Strategies</title>
		<link>http://hispanic-marketing.com/bl/demographics/hispanic-youth/hispanic-millennials-require-new-marketing-strategies/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/hispanic-youth/hispanic-millennials-require-new-marketing-strategies/#comments</comments>
		<pubDate>Tue, 15 May 2012 13:38:14 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic youth]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[Hispanic Millennials]]></category>
		<category><![CDATA[Latino media usage habits]]></category>
		<category><![CDATA[Latino Youth demographics]]></category>
		<category><![CDATA[Latinos and Technology]]></category>
		<category><![CDATA[marketing strategies]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/bl/?p=1980</guid>
		<description><![CDATA[Latinos will account for more than 80% of the growth in the population of 18- to 29-year-olds over the next few years and this makes them a key demographic for marketers targeting young consumers. However, marketers need to develop their marketing strategies taking into account the rapid changes under way in the composition of the population of the Hispanic youth. Let&#8217;s take a look at the 2010 Census data compiled by the Pew Hispanic Center: 58% of Latinos in the 20- to 29-year-old age group are U.S.-born, 81% of Latinos in the 15- to 19-year-old age group are U.S.-born, and 95% of those in the 10- to 14-year-old age segment are U.S.-born Thus, within a few more years, U.S.-born Latinos will dominate the 18- to 29-year-old age segment within the Hispanic population. Unlike their immigrant parents who tried to be less visible, Hispanic millennials want to “stand out and be noticed.” They still embrace parts of their culture—mostly family, music and food— and they have incorporated American values such as open-mindedness, especially in their relationships. Hispanic Millennials are abandoning class hierarchies and embracing working class moral standards. They want to become heroes, healers, rescuers as well as small business owners. The [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/hispanic-youth/hispanic-millennials-require-new-marketing-strategies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Kids of Spanish-speaking Hispanic moms watch less TV</title>
		<link>http://hispanic-marketing.com/bl/demographics/kids-of-spanish-speaking-hispanic-moms-watch-less-tv/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/kids-of-spanish-speaking-hispanic-moms-watch-less-tv/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 03:17:22 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[children Latino market]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[Hispanic children]]></category>
		<category><![CDATA[Hispanic market segmentation]]></category>
		<category><![CDATA[Hispanic moms]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=846</guid>
		<description><![CDATA[When it comes to a kid&#8217;s television-viewing habits, the mom&#8217;s language can matter. Researchers at Johns Hopkins University School of Medicine surveyed 1,347 women who had children ages 35 months to 4 years to assess just how much time the kids spent in front on the tube. They knew that young children of white mothers and young children of Hispanic mothers watched similar amounts of TV (we&#8217;ll go out on a limb here and say &#8220;too much&#8221;), but they seemed to think there might be some variables to be explored within those numbers and perhaps, down the road, interventions to be found. They were right on the former. The latter remains to be seen. The researchers found that kids of English-speaking Hispanic moms and kids of Spanish-speaking Hispanic moms watched about the same amount of TV during their first year (yes, yes, infants watching any TV…). But by the second and third years, children of the English-speaking moms watched more, a lot more. The abstract was published online Monday in the February issue of Archives of Pediatrics &#38; Adolescent Medicine. Maybe TV simply is less important to Spanish-speaking moms, the researchers speculated, or maybe there are fewer Spanish-language shows for toddlers. [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/kids-of-spanish-speaking-hispanic-moms-watch-less-tv/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Inside Hispanic America</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/inside-hispanic-america/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/inside-hispanic-america/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 15:04:59 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[atlanta]]></category>
		<category><![CDATA[best multicultural awareness article]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[Hispanic expertise]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[Hispanic market segmentation]]></category>
		<category><![CDATA[Immigration]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=804</guid>
		<description><![CDATA[by Claudia &#8220;Havi&#8221; Goffan Winner of the Publisher&#8217;s Multicultural Award Category: Best Multicultural Awareness Article What is life like in America for Hispanic Americans?  What are their thoughts and concerns about family, employment, education, religion, opportunities, and healthcare?  We asked Claudia Goffan, founder of Target Latino, an Atlanta based marketing and consulting firm specializing in the Hispanic market, to provide &#8220;The College World Reporter&#8221; readers with her own views from inside Hispanic America. Here is our interview: Q.Could you give us an inside look at Hispanic or Latino life? A. To fully understand the Hispanic market, you need to analyze it by country of origin, level of acculturation, age, sex, marital status and educational level. Although some generalizations can be made, they have to be understood as such and not as an answer to comprehending the culture. Let&#8217;s talk about some of the generalizations about the Hispanic culture. The very first one that comes to mind is about family being the first priority, the children are celebrated and sheltered and the wife usually fulfills a domestic role. Hispanics have a long Roman Catholic tradition and this usually implies quite a fatalistic outlook where destiny is in the hands of God. Latin American [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/inside-hispanic-america/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<title>Fannie Mae Launches New HomePath.com in Spanish Aimed at Helping More Hispanics Buy Homes</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/economy/fannie-mae-launches-new-homepath-com-in-spanish-aimed-at-helping-more-hispanics-buy-homes/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/economy/fannie-mae-launches-new-homepath-com-in-spanish-aimed-at-helping-more-hispanics-buy-homes/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 20:01:02 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[economy]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[affordable housing]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=764</guid>
		<description><![CDATA[Interactive Tools and Information Designed to Guide Potential Homeowners Through Homebuying Process and Prevent Foreclosure Fannie Mae announced the company launched a Spanish version of its HomePath.com website designed to help more potential homeowners who speak Spanish purchase Fannie Mae-owned properties. The new website in Spanish mirrors the English version of HomePath.com featuring an interactive search tool of Fannie Mae-owned properties nationwide, details about HomePath® financing, a mortgage payment calculator, property alerts, as well as information on foreclosure prevention and the Making Home Affordable((SM)) program. Through HomePath.com, potential homeowners can access a database that includes a wide selection of homes from around the country &#8211; including the U.S. territory of Puerto Rico &#8211; which can be purchased directly from Fannie Mae. Properties include detailed information and photographs of single-family homes, condominiums, and town houses located in a variety of neighborhoods. &#8220;HomePath.com is a great resource that can help people find a lifelong home for themselves and their families,&#8221; said Fannie Mae Executive Vice President, Terry W. Edwards. &#8220;The website has a wealth of information to inform and guide potential homeowners through the process of buying a Fannie Mae-owned property.&#8221; The new release of HomePath.com in Spanish is part of a [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/economy/fannie-mae-launches-new-homepath-com-in-spanish-aimed-at-helping-more-hispanics-buy-homes/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Hispanics Minding Money in Downturn Without Sacrificing Pleasures, Research Finds</title>
		<link>http://hispanic-marketing.com/bl/research/hispanics-minding-money-in-downturn-without-sacrificing-pleasures-research-finds/</link>
		<comments>http://hispanic-marketing.com/bl/research/hispanics-minding-money-in-downturn-without-sacrificing-pleasures-research-finds/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 13:10:23 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=774</guid>
		<description><![CDATA[Tough times call for tough decisions, but Latinos are finding ways to mind their budgets while still spending on the small pleasures and privileges they consider vital to their happiness and well-being. C&#38;R Research recently polled its LatinoEyes panel to assess behaviors by the &#8220;majority minority&#8221; during the recession, and found that &#8220;the recession has forced Hispanics to rethink what&#8217;s luxury and what&#8217;s necessity,&#8221; explained Angelina Villarreal, a C&#38;R vice president. &#8221;What we&#8217;re seeing is that while this group is budget-conscious, its members don&#8217;t want to give up their quality of life.&#8221; C&#38;R, in its sample of 825 panel participants, found that the most recession-impacted segments were Puerto Ricans, Dominicans, and Central Americans; 58 percent reported that the recession had a significant impact on their lives. However, a majority of Hispanics, particularly the young, was unwilling to relinquish cell phones (69 percent), and 81 percent (notably Mexicans) couldn&#8217;t do without driving their cars. Paid television services remain important to 67 percent, mostly the older generation, and the home Internet connection, particularly among fluent bicultural Hispanics, is maintained by 65 percent. While nearly half of those polled said they were clipping coupons and buying clearance clothing, over three-fourths of Latinos are still [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/research/hispanics-minding-money-in-downturn-without-sacrificing-pleasures-research-finds/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
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		<title>Understanding Latino Boomers</title>
		<link>http://hispanic-marketing.com/bl/demographics/understanding-latino-boomers/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/understanding-latino-boomers/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 02:19:43 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[demographics]]></category>
		<category><![CDATA[hispanic boomers]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[Hispanic market segmentation]]></category>
		<category><![CDATA[Latino boomers]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=749</guid>
		<description><![CDATA[Focalyst, a reseach firm specialized in seniors and boomers, presented the results of a new study that provides valuable insights on one of the most complex segments of the U.S. Hispanic population: seniors Hispanic Boomers (those born between 1946 and 1964) represent approximately 10% of the US Boomer segment – over 7 million consumers – but cannot be segmented by language alone, a Focalyst study concludes. “Marketers need to look beyond language and understand the demographic, attitudinal and behavioral differences within the Hispanic Boomer market in order to reach this target,” said Jack Lett, executive director of Focalyst. Two in three Hispanic Boomers are “more acculturated,” considered either “Bicultural” or “Acculturated” : •Bicultural Hispanics – 24% of Hispanic Boomers – are US-born or foreign-born and have lived many years in the US; they are bilingual and consume both English and Spanish media; they identify with aspects of both cultures. •Acculturated Hispanics - 41% – are US-born and English-dominant; they consume English media; and they identify strongly with American culture, but still keep ties with their Hispanic culture. •Unacculturated Hispanics – 35% – are foreign-born and speak Spanish in the home; they consume more Spanish than non-Spanish media; and they identify [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/understanding-latino-boomers/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
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		<item>
		<title>First Bilingual Educational Toy Brand, Ingenio(TM), Hits the U.S. Market</title>
		<link>http://hispanic-marketing.com/bl/demographics/children-latino-market/first-bilingual-educational-toy-brand-ingeniotm-hits-the-u-s-market/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/children-latino-market/first-bilingual-educational-toy-brand-ingeniotm-hits-the-u-s-market/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 18:46:39 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[children Latino market]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Hispanic children]]></category>
		<category><![CDATA[Spanish language]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=725</guid>
		<description><![CDATA[Alpharetta, Ga.-based Smart Play, LLC has launched Ingenio(TM), the first entirely bilingual brand of educational toys and games in the United States. The product line features 10 portable, affordable toys and games that teach a comprehensive range of early learning skills in English and Spanish &#8211; fine motor, reading, writing, math, vocabulary, geography and problem solving. Ingenio&#8217;s bilingual product line ranges from electronic learning toys and puzzles to educational games. All products emphasize English and Spanish equally to enable the child to learn a second language easily. The light-weight, travel-friendly products offer children dynamic, &#8220;unplugged&#8221; playtime, free from the chain-and-drain of a computer or television. Unlocking a world of opportunities, Ingenio helps preschool and grade school children (ages 3-8 years) learn both languages in the context of fun. Smart Play&#8217;s products are bilingual by design(TM) to facilitate learning at an early age, which research indicates is the prime time for language acquisition. The proven benefits of bilingualism include greater cognitive flexibility, improved powers of concept formation and enhanced creativity. Spanish is the second-most prominent language in the country, and nearly 25 percent of all U.S. children between the ages of 3 and 6 are of Hispanic origin (a number that is [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/children-latino-market/first-bilingual-educational-toy-brand-ingeniotm-hits-the-u-s-market/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<title>Hispanic Immigrants’ Children Fall Behind Peers Early, Study Finds</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/immigration-hispanic-marketing/hispanic-immigrants%e2%80%99-children-fall-behind-peers-early-study-finds/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/immigration-hispanic-marketing/hispanic-immigrants%e2%80%99-children-fall-behind-peers-early-study-finds/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 03:56:55 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[children Latino market]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[immigration]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Hispanic children]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[Immigration]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=720</guid>
		<description><![CDATA[A great example of a study (or its interpretation) that misleads readers. This is a problem that stems from poverty and parents with a low educational level. This is definitely not related to the parent&#8217;s immigration status. Children from Hispanic immigrants whose parents have a very high level of education do even better than their American counterpart. Feel free to comment. Claudia Goffan Here is the article: The children of Hispanic immigrants tend to be born healthy and start life on an intellectual par with other American children, but by the age of 2 they begin to lag in linguistic and cognitive skills, a new study by researchers at the University of California, Berkeley, shows. The study highlights a paradox that has bedeviled educators and Hispanic families for some time. By and large, mothers from Latin American countries take care of their health during their pregnancies and give birth to robust children, but those children fall behind their peers in mental development by the time they reach grade school, and the gap tends to widen as they get older. The new Berkeley study suggests the shortfall may start even before the children enter preschool, supporting calls in Washington to spend more on [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/immigration-hispanic-marketing/hispanic-immigrants%e2%80%99-children-fall-behind-peers-early-study-finds/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Corona &#8216;Can Do&#8217; With New 24-Ounce Cans</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/corona-can-do-with-new-24-ounce-cans/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/corona-can-do-with-new-24-ounce-cans/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 14:13:30 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[Beverages]]></category>
		<category><![CDATA[Corona]]></category>
		<category><![CDATA[Hispanic market segmentation]]></category>
		<category><![CDATA[Latino marketing]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=704</guid>
		<description><![CDATA[Demand for single-serve business drives Corona Extra and Corona Light brand offerings Crown Imports today announced the launch of new Corona Extra and Corona Light 24-ounce can packages aimed at the $3.2 billion single-serve segment of the beer business. &#8220;This occasion based business already represents nearly 13 percent of dollar share in the off-premise channel. Based on the growing demand from consumers and retailers for single-serve options&#8230;. page 2&#62;&#62;]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/corona-can-do-with-new-24-ounce-cans/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<title>First major U.S. bank to offer mobile banking in Spanish</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-customer-acquisition/first-major-u-s-bank-to-offer-mobile-banking-in-spanish/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-customer-acquisition/first-major-u-s-bank-to-offer-mobile-banking-in-spanish/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 03:08:39 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=692</guid>
		<description><![CDATA[Citibank Launches Citi Mobile(R) En Espanol Hispanic consumers now have even more options when it comes to their everyday banking. Citibank has just launched Citi Mobile en Espanol to enable customers who prefer to bank in Spanish to do so from their smartphones. The Spanish-language service lets customers manage their accounts, pay bills, locate Citibank branches and more &#8211; all from the convenience of their cell phones. Citibank is the first major U.S. bank to offer mobile banking in Spanish. &#8220;Citi Mobile en Espanol offers our Spanish speaking customers the ability to bank anywhere, anytime on their smartphones,&#8221; said Liza Landsman, Executive Vice President, North America Internet &#38; Mobile, Citi. &#8220;With Hispanic customers making up almost one-quarter of our customer base, the service makes banking even easier for this important and growing audience.&#8221; Hispanics are among the most active mobile Web users in the United States. According to a recent independent report on Wireless Internet Use from Pew Research, nearly one-half of English-speaking Hispanic consumers reported accessing the Internet via a handheld device in 2009.(i) Of these consumers, about 29 percent reported going online &#8220;on a typical day&#8221; through a mobile device.(ii) Citi Mobile en Espanol mirrors the functionality of [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-customer-acquisition/first-major-u-s-bank-to-offer-mobile-banking-in-spanish/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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