by Claudia Goffan
Consumers have changed. They are more educated, more knowledgeable. They have less time to pay attention to your message -be it on TV, radio, or your packaging at the supermarket aisle- and many more offers to evaluate.
All we needed to do before was to know when and where to reach them… Now, we need to understand what they are doing, how and when they are doing it, and how they would prefer the message to be delivered. Above all… we need to deliver a true message (with pros and cons) of what the product or service is all about. Listen to what is said back and continue the conversation…
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