Hispanic Marketing Blog

Pepsi Launches Bilingual Advertising Campaign with William Levy

targetlatino — Mon, 29 Apr 2013 17:12:57 +0000

Following their innovative style of advertising and latest trend of parodies and incorporating Hispanic iconic figures to attract both the General and Hispanic markets, Pepsi launched their latest bilingual advertising campaign for Pepsi Next. But this time there are a…

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Hispanic Acculturation Secrets Unveiled

targetlatino — Tue, 16 Apr 2013 19:33:29 +0000

Hispanic Acculturation secrets were unveiled at the Keynote Speech given by Claudia Goffan, Hispanic Marketing expert and Target Latino CEO, at Hispanic Day on the Hill and she reveals some of them on this article. As you may be aware, the…

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Latinos in Kansas to Have Hispanic Day on the Hill

targetlatino — Wed, 27 Mar 2013 18:23:09 +0000

Claudia Goffan, Hispanic Marketing professional and CEO at Target Latino, named expert keynote speaker by the Kansas Hispanic & Latino American Affairs Commission with the office of the Governor Sam Brownback. Atlanta, GA – March 27, 2013 – The Kansas…

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First Latino Pope Francis I: History in the making

targetlatino — Wed, 13 Mar 2013 20:12:56 +0000

Cardinal Jorge Mario Bergoglio of Argentina was elected pope today, becoming the first pontiff from Latin America and taking the name Pope Francis. The white smoke, accompanied by the pealing of bells to eliminate any confusion, billowed from a flue…

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Support of Comprehensive Immigration Reform: ASPIRA Applauds Verizon for Courageous Stand

targetlatino — Mon, 11 Mar 2013 19:42:54 +0000

The ASPIRA Association applauds Verizon and its Chairman and Chief Executive Officer, Lowell McAdam, for strongly supporting comprehensive immigration reform. In a letter dated March 4, 2013 addressed to all the members of the bipartisan group of U.S. Senators who…

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The 36 Rules of Social Media

targetlatino — Thu, 07 Mar 2013 18:01:17 +0000

Here is a compilation of the 36 Rules of Social Media from key social media gurus and marketers from all industries. It was put together by Fast Company and it illustrates some of the best practices to going about your social media strategy and…

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Andy Warhol Famous Campbell’s Soup Cans

targetlatino — Fri, 08 Feb 2013 15:23:46 +0000

We dedicate this Friday’s post to an icon: Andy Warhol. Did you know how he displayed the paintings on his first one-person exhibition? Here it goes. Andy Warhol’s Campbell’s Soup Cans transformed him into an overnight sensation when they were…

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Mobile Marketing Campaign against Drunk Driving

targetlatino — Tue, 11 Dec 2012 21:50:16 +0000

Budweiser launched this mobile marketing campaign in Argentina in a wonderful effort to generate awareness about the dangers of drunk driving. The campaign, called “Termina bien la noche, escanea este codigo” (“End the night well, scan this code”), had simple…

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Latinos Online 2012 Study

targetlatino — Tue, 13 Nov 2012 14:36:04 +0000

A Latinos Online 2012 study was presented by comScore, world leader in measuring of the digital world. The Latinos Online 2012 study shows a mexican online population reaching 27.9 million unique visitors in June 2012 and consumed an average of…

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Buzz marketing Campaign with Flash Mob for Nivea

targetlatino — Wed, 17 Oct 2012 17:59:32 +0000

The art of the flash mob has been used for protests, satire, entertainment and artistic expression. As a familiar trend in the advertising industry, can agencies and brands reinvent them for 2012? The Wow Factor with Q10+ skin This…

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