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	<title>Hispanic Marketing Blog</title>
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	<link>http://hispanic-marketing.com/bl</link>
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		<title>Hispanic Social Media Campaign for Clorox</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/hispanic-social-media-campaign-for-clorox/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/hispanic-social-media-campaign-for-clorox/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 16:38:35 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Clorox]]></category>
		<category><![CDATA[clorox latino]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[hispanic families]]></category>
		<category><![CDATA[Hispanic Social Media]]></category>
		<category><![CDATA[Hogar Sanito en Tres Pasitos campaign]]></category>
		<category><![CDATA[Minerva Borjas]]></category>
		<category><![CDATA[VME]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/bl/?p=1839</guid>
		<description><![CDATA[Hispanic Social Media Campaign for Clorox Campaign to Include Musical Video Vignettes, Performed by Television Personality and Singer Minerva Borjas Clorox Launches Hispanic Social Media Campaign &#8220;Hogar + Sanito en Tres Pasitos&#8221; Campaign Encouraging Hispanic Families to Have a Healthier Home To help Hispanic families kick-off their new year, The Clorox Company, in partnership with Spanish TV network Vme, has launched a Hispanic Social Media campaign to encourage germ prevention, entitled &#8220;Hogar + Sanito en Tres Pasitos.&#8221;  The program aims to help families create a healthier home by following three simple steps: receiving a flu shot, washing their hands and disinfecting surfaces. The campaign also includes a specially commissioned song called &#8220;Hogar + Sanito en Tres Pasitos&#8221;, composed by children&#8217;s music author, Suni Paz and performed by Vme&#8217;s TuBebe host, Minerva Borjas, as part of two musical video vignettes featuring Minerva and the characters from the famous Spanish cartoon series, &#8220;Las Tres Mellizas Bebes.&#8221; The vignettes are airing on Vme and Clorox® Latino&#8217;s Facebook page from now through March 2012. &#8220;We thought the &#8216;Hogar + Sanito en Tres Pasitos&#8217; song would be a unique and fun way for parents to entertain and teach their kids how to help keep the flu and cold viruses [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Best Latino Advertising Campaigns 2011</title>
		<link>http://hispanic-marketing.com/bl/advertising/best-latino-advertising-campaigns-2011/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/best-latino-advertising-campaigns-2011/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 17:05:20 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Axe destiny]]></category>
		<category><![CDATA[Axe premature perspiration]]></category>
		<category><![CDATA[BBDO Argentina]]></category>
		<category><![CDATA[Best Latino Advertising Campaigns 2011]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Campofrio finissimas]]></category>
		<category><![CDATA[Cannes Lions 2011]]></category>
		<category><![CDATA[coca cola zero commercial 2011 spain]]></category>
		<category><![CDATA[coca cola zero el cambiazo]]></category>
		<category><![CDATA[coca cola zero the switch]]></category>
		<category><![CDATA[cravendale cats with thumbs]]></category>
		<category><![CDATA[experiential advertising coca cola zero]]></category>
		<category><![CDATA[H2oh! Braids]]></category>
		<category><![CDATA[Pepsico]]></category>
		<category><![CDATA[reincarnation advertising]]></category>
		<category><![CDATA[Target Latino]]></category>
		<category><![CDATA[trencitas H2oh!]]></category>
		<category><![CDATA[tv commercial]]></category>
		<category><![CDATA[Volkswagen Tiguan Translator]]></category>
		<category><![CDATA[Volkswagen Tiguan with Park Assist - Alma BBDO]]></category>
		<category><![CDATA[Wieden + kennedy london]]></category>
		<category><![CDATA[Word-of-Mouth agency]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/bl/?p=1815</guid>
		<description><![CDATA[Best Latino Advertising Campaigns 2011 by Target Latino The year is coming to an end and we decided to look for advertising campaigns in Spanish or created by Latino Ad Agencies that we consider to be the very best of 2011 and share them with you. Here is our list of the five Best Latino Advertising Campaigns 2011: #5 &#8211; Campofrio Finisimas: A very original and humorous way of advertising ham. Finísimas Campofrío humorously bets on the re-incarnation theory on its new advertising campaign. It features two frogs that explain the pros and cons of being human while they jump across a freeway packed with danger. Marcelino is the reincarnation of a government attorney and is highly concerned with his previous life health while his new friend becomes fascinated by the possibilities of being human that he commits suicide against a truck&#8217;s windshield. This campaigned broadcasted nationally and had digital, social media and movie theater and international versions. Young frog: Flies! Old frog: Flies&#8230; ush, bummer! Young frog: What do you expect? We&#8217;re frogs&#8230; Old frog: Frog, speak for yourself, this is my reincarnation, my name is Marcelino, and I used to be a government lawyer. Young frog: What do you mean, [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/best-latino-advertising-campaigns-2011/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>The story behind the Benetton WOM Campaign</title>
		<link>http://hispanic-marketing.com/bl/advertising/the-story-behind-the-benetton-wom-campaign/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/the-story-behind-the-benetton-wom-campaign/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 05:37:56 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[Benetton]]></category>
		<category><![CDATA[Benetton Ads]]></category>
		<category><![CDATA[Benetton Unhate campaign]]></category>
		<category><![CDATA[Claudia Havi Goffan]]></category>
		<category><![CDATA[CNN en Espanol]]></category>
		<category><![CDATA[WOM campaign]]></category>
		<category><![CDATA[WOM campaigns]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/bl/?p=1795</guid>
		<description><![CDATA[The story behind the Benetton Word-of-Mouth (WOM) Campaign Benetton, Italy’s largest clothing company, launched yesterday, November 16, 2011, a highly controversial Word-of-Mouth (WoM) campaign. They coupled this campaign with the launch of their newly founded advocacy group for tolerance, the Unhate Foundation. The campaign content included a film promoting Unhate.org, love and tolerance; photo composite posters and wall video projections of Presidents Barack Obama and Hugo Chavez lovingly locking lips; and, social media activity including the Kiss Wall where users can upload images of themselves kissing and are randomly paired up with others thus mimicking the main campaign theme. Other featured kissing pairs include President Obama and Chinese President Hu Jintao; the Pope and Ahmed Mohamed el-Tayeb, the Imam of al-Azhar mosque in Egypt; the leaders of North and South Korea; German Chancellor Angela Merkel and Nicholas Sarkozy, president of France; Palestinian President Mahmoud Abbas and Israeli Prime Minister Benjamin Netanyahu. Benetton Unhate Campaign &#8211; CNN Interview (subtitled in English) &#8211; Claudia Havi Goffan The campaign was inspired by a kiss between Soviet leader Leonid Brezhnev and East German communist leader Erich Honecker in 1979. And this is just the first part of the three-part campaign. Benetton has a history [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/the-story-behind-the-benetton-wom-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hispanic Market Trends Forecast</title>
		<link>http://hispanic-marketing.com/bl/marketing_research/hispanic-market-trends-forecast/</link>
		<comments>http://hispanic-marketing.com/bl/marketing_research/hispanic-market-trends-forecast/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 18:03:23 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Claudia Havi Goffan]]></category>
		<category><![CDATA[hispanic market]]></category>
		<category><![CDATA[Hispanic Market Futurist]]></category>
		<category><![CDATA[Hispanic Market Trends Forecast]]></category>
		<category><![CDATA[Innovaro]]></category>
		<category><![CDATA[Latinos and Technology]]></category>
		<category><![CDATA[Target Latino]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/bl/?p=1777</guid>
		<description><![CDATA[by Claudia “Havi” Goffan Target Latino CEO Claudia &#8220;Havi&#8221; Goffan had the honor of being appointed to the Innovaro Global Lifestyles Panel as their Hispanic Market Futurist. Following is a transcript of her presentation on The Future of the Hispanic Market. Summary: Brief overview of the current Hispanic market situation, analysis of its past, and predictions for its future. A closer view of Latinos and Technology. We&#8217;re living in a time when our world is being redefined. Even as you hear this, America continues to change. When you go to bed tonight, it will have changed even more. And, within the past 20 years, the Hispanic market projections have become a reality, our reality.  Find out what the Hispanic Market Trends Forecast are. Discover what four aspects count heavily towards adoption of Technology by Latinos. To continue reading click on the Hispanic Market Trends Forecast link.]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/marketing_research/hispanic-market-trends-forecast/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Digital Marketing Strategies: What&#8217;s Next in Consumer Marketing</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/digital-marketing/digital-marketing-strategies-consumer-marketing/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/digital-marketing/digital-marketing-strategies-consumer-marketing/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 18:03:13 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[consumer marketing]]></category>
		<category><![CDATA[consumer marketing future]]></category>
		<category><![CDATA[Korea]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[multicultural consumer]]></category>
		<category><![CDATA[QR codes]]></category>
		<category><![CDATA[smartphone users]]></category>
		<category><![CDATA[Tesco Home Plus]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1666</guid>
		<description><![CDATA[If the consumer won&#8217;t come to the supermarket, then the supermarket must go to the consumer Digital marketing strategies in consumer marketing Tesco Home plus is Korea&#8217;s number 2 supermarket chain but it has recently become number one in online sales thanks to a very original and clever virtual marketing strategy. Tesco Home plus is very close to surpassing his largest competitor, E-Mart, and without having to open new stores. Tesco&#8217;s sales grew 130% thanks to the increase of 76% of registered users in the online supermarket. How did they do it? First, they did their due diligence as good marketers: they studied their consumers. This is how they reached the conclusion that South Koreans dislike having to go to the supermarkets to do their shopping. They knew that this is a technologically advanced and savvy consumer. This is a country where children do not carry books to school but PCs, tablets and smartphones. Thus, the campaign had to leverage off the daily use of these mobile devices and it had to make weekly supermarket shopping, a pleasurable experience. Therefore, they placed ads on the main subway and metro stations resembling supermarket shelves. Each product with its QR code, thus [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/digital-marketing/digital-marketing-strategies-consumer-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>New Hispanic Market Dog Food Launch: Beneful Healthy Fiesta</title>
		<link>http://hispanic-marketing.com/bl/advertising/hispanic-market-dog-food-launch-beneful/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/hispanic-market-dog-food-launch-beneful/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 21:34:37 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[beneful]]></category>
		<category><![CDATA[beneful healthy]]></category>
		<category><![CDATA[beneful healthy fiesta]]></category>
		<category><![CDATA[dog]]></category>
		<category><![CDATA[dog food]]></category>
		<category><![CDATA[dog food launch]]></category>
		<category><![CDATA[fiesta]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[food launch]]></category>
		<category><![CDATA[healthy]]></category>
		<category><![CDATA[healthy fiesta]]></category>
		<category><![CDATA[Hispanic]]></category>
		<category><![CDATA[hispanic market]]></category>
		<category><![CDATA[hispanic market dog]]></category>
		<category><![CDATA[Latino]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[market dog]]></category>
		<category><![CDATA[market dog food]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[new hispanic]]></category>
		<category><![CDATA[new hispanic market]]></category>
		<category><![CDATA[purina beneful healthy fiesta]]></category>
		<category><![CDATA[target]]></category>
		<category><![CDATA[Target Latino]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1656</guid>
		<description><![CDATA[New Hispanic Market Dog Food Launch: Beneful Healthy Fiesta by Claudia Havi Goffan While some companies are still hesitant about tackling the Latino market; Purina goes for it, hook, line and sinker. Last July, Purina launched a new Beneful dog food flavor to appeal to Latino dog owners called Healthy Fiesta.  Maybe these pooches have inherently acquired the Latino culture and that makes them crave tomatoes and avocados? I guess my dog, if I had one, would love to have good and juicy steaks. Oh, wait. That actually applies. Will Hispanics really choose chow for their pups based on a Latino sounding brand? My concern with my pet&#8217;s food, Sundance (the oldest cat I know), is how healthy it is for her and not that it tastes like salsa. Well, I&#8217;d love her to be able to taste whatever she pleases but her health comes first. And to this day, pet food companies have a long way to go to earn my trust. I still say, kudos to Purina for being so daring. But maybe next time, the research should be focused on what Hispanic dog owners&#8217; concerns are. I may be mistaken, so I would love to hear the opinion [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/hispanic-market-dog-food-launch-beneful/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Hispanic mobile consumers study</title>
		<link>http://hispanic-marketing.com/bl/marketing_research/hispanics-a-highly-engaged-mobile-consumer/</link>
		<comments>http://hispanic-marketing.com/bl/marketing_research/hispanics-a-highly-engaged-mobile-consumer/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 16:11:20 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[entertainment industry]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[MocoSpace]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1646</guid>
		<description><![CDATA[As Hollywood looks to drive waning movie ticket sales, their focus should be on the growing Hispanic population and their use of mobile devices throughout the movie-planning process. This insight comes from research within The Mobile Consumer: Hispanics, Movies &#38; Mobile, a new report by multicultural marketing agency Briabe Mobile and MocoSpace, the largest entertainment destination on the mobile Internet. Based on the results from a June 2011 survey of MocoSpace users, the study revealed Hispanics attend movies more frequently than other racial demographics, and they&#8217;re using their mobile devices to find theaters, movie times and reviews. Hispanics are known to be a driving force for tickets sales. A recent Nielsen study found Hispanics make up approximately 15 percent of the U.S. population, but they represent 28 percent of today&#8217;s frequent moviegoers. This study echoed those findings, but also had key findings about Hispanics&#8217; movie-attending habits. Key findings include the following: 75 percent of Hispanics go to the movie theater once a month, 25 percent see movies three times a month. This is more often than all other polled ethnic demographics. Hispanic Americans use their phones for almost every part of the film-discovery process. 72 percent use their mobile devices [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/marketing_research/hispanics-a-highly-engaged-mobile-consumer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Sears Goes Social with Hispanics</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/sears-goes-social-with-hispanics/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/sears-goes-social-with-hispanics/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 17:10:43 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[Latino marketing]]></category>
		<category><![CDATA[Sears]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media campaign]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1641</guid>
		<description><![CDATA[Sears recently announced several social media efforts aimed at the Hispanic market, including new Facebook and Twitter programs. (It already has three separate Hispanic Web sites, including SearsPR, launched last year, which ships merchandise only to the island of Puerto Rico.) Marketing Daily caught up with Oscar H. Castro, director/general manager of international e-commerce, for more details on how the Hoffman Estates, Ill.-based retailer hopes to woo the rapidly growing, social-media loving Hispanic market: Q: How do Hispanic shoppers differ in terms of social media use? A: Social media is such an important channel for us right now; Hispanic growth on Facebook is eight times larger than the general population, and we know that Hispanic consumers spend more time on it each week as well. So for us, it seems the best thing to do is work with that higher level of engagement. We&#8217;re not creating these forums to push products so much as to build stronger relationships. And it&#8217;s pretty exciting. In two weeks we&#8217;ve gotten 16,000 fans, and a great level of engagement. Q: But does that mean there is also an increased appetite for retail in social media? A: Yes, I think Hispanic culture really is different [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/sears-goes-social-with-hispanics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Social Media Campaign for Travel and Tourism Industry</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/social-media-campaign-for-travel-and-tourism-industry/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/social-media-campaign-for-travel-and-tourism-industry/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 15:04:19 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media campaigns]]></category>
		<category><![CDATA[Travel and Toursim]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1628</guid>
		<description><![CDATA[Facebook is not always the solution when planning or executing a Social Media campaign, especially when the industry is Travel and Tourism. TripAdvisor, the New York Times Travel section, Driftr.com, TripSay, ThornTree, and many other Social Media sites would be a more suitable choice. 50 million reviews and opinions on TripAdvisor, the world&#8217;s largest Travel site, would definitely back this up. TripAdvisor has doubled its content in two years and features more user-generated content than any other Travel website. TripAdvisor announced today that it has reached the 50 million reviews and opinions milestone In January 2005, TripAdvisor reached one million published reviews and opinions, then grew to 10 million in June 2007, 25 million in July 2009 and now features 50 million reviews and opinions — more user-generated content than any other travel site.  TripAdvisor currently publishes 25 new contributions every minute thanks to its active traveler community of more than 20 million members worldwide. &#8220;When we first launched TripAdvisor we knew there would be an appetite among travelers for honest reviews written by real people. Eleven years later, we are tremendously proud to have reached 50 million reviews and opinions which help over 40 million travelers a month around the world plan and experience [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Spanish or English? How about Spanglish?</title>
		<link>http://hispanic-marketing.com/bl/marketing-strategies/spanish-or-english-how-about-spanglish/</link>
		<comments>http://hispanic-marketing.com/bl/marketing-strategies/spanish-or-english-how-about-spanglish/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 16:57:22 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[English]]></category>
		<category><![CDATA[Spanglish]]></category>
		<category><![CDATA[Spanish]]></category>
		<category><![CDATA[U.S. Latinos]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1622</guid>
		<description><![CDATA[Reading multicultural and Hispanic marketing articles has become a daily routine. One article in particular called my attention and I am certain that &#8211; if you are browsing the Target Latino blog &#8211; it will capture your interest as well. It seems that Canadian marketers face the same dilemma than U.S. marketers. What do you think? Spanish? English? or Spanglish? Which one is more effective to connect with the U.S. Latino population? &#160; Does hinging on Hinglish make business sense? A picture speaks a thousand words. Yes, we&#8217;ve heard that. Now consider it from a different angle: the thousand words shrink to a catchy one-liner and the resulting image becomes a kaleidoscope of diversity. Case in point: Late one Friday evening, I amble around Square One shopping mall in Mississauga, scouting through the window displays for the latest design trends, when I almost walk right into a column. Whoa, didn&#8217;t see that one out there. Glad I saved my head from an ugly bump, but wait, what&#8217;s that on the column. Kitne aadmi ko text karna hai? The red letters stand out on a vibrant swath of ochre. A poster shows three South Asian youth with their mobile phones, one [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/marketing-strategies/spanish-or-english-how-about-spanglish/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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