With toothbrush in hand, Ratoncito Perez seeks to educate Hispanic kids on oral health as part of Hispanic Heritage Month
In celebration of Hispanic Heritage Month, Delta Dental Insurance Company has joined forces with the tooth fairy’s Spanish-speaking counterpart, el Ratoncito Perez, to remind Hispanic children and their parents about the importance of good dental hygiene.
According to the American Association of Pediatric Dentistry (AAPD), tooth decay is the most common childhood disease, affecting nearly 60 percent of children. Of the 4 million children born each year, nearly half are estimated to get their first cavity by the time they reach second grade. What’s more, according to the May 2000 Surgeon General’s report, Oral Health in America, more than 51 million school hours are lost each year due to tooth decay and other dental problems. For minorities and children from low-income families, these statistics are increasingly worse.
“Oral health problems persist among children, in spite of the fact that tooth decay is largely preventable,” said Solomon Romano, Hispanic marketing manager for Delta Dental. “We have teamed up with Ratoncito Perez and put in place several initiatives – a Spanish-language website, bilingual brochures and Spanish-speaking dentists – to educate parents and children that through regular dental cleanings and checkups, the use of sealants, and appropriate diet and oral health care, a healthy smile is achievable and maintained.” [continue on page 2]