Research

What do people do with cellphones?

August 10, 2010
What do people do with cellphones?

Mobile Content Usage 65.2 percent of U.S. mobile subscribers used text messaging on their mobile device in May, up 1.4 percentage points versus the prior three month period, while browsers were used by 31.9 percent of U.S. mobile subscribers (up 2.3 percentage points). Subscribers who used downloaded applications comprised 30.0 percent of the mobile audience,...

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Cellphone Gender Gap: Less Wealthy Women Less Likely to Own a Mobile

August 5, 2010

Cherie Blair’s group proves women’s economic disadvantage of reduced ownership — and potential profits to firms in fixing the gap A woman is one-fifth less likely than a man to own a mobile phone in a middle-income or poor country, a gender gap that reduces women’s safety and income possibilities as well as national...

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How To Use Social Media Monitoring Tools To Aid Product Development

July 6, 2010
How To Use Social Media Monitoring Tools To Aid Product Development

To many, the process of developing a successful product can be a mystery. Sometimes companies will spend months of development time to create a product that doesn’t reflect the needs or the scope of its intended market. And other times, successful products are developed completely on accident. Because of this, it can often seem...

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Do you know about people from Ecuador?

June 21, 2010
Do you know about people from Ecuador?

A total of 591,000 Hispanics of Ecuadorian origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey. Ecuadorians in this statistical profile are people who self-identified as Hispanics of Ecuadorian origin; this means either they themselves are Ecuadorian immigrants or they trace their family ancestry to Ecuador. Ecuadorians are the ninth-largest population...

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Who are the Peruvians?

June 18, 2010
Who are the Peruvians?

A total of 519,000 Hispanics of Peruvian origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey. Peruvians in this statistical profile are people who self-identified as Hispanics of Peruvian origin; this means either they themselves are Peruvian immigrants or they trace their family ancestry to Peru. Peruvians are the tenth-largest population...

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Featured Post

Smartphone user experience: A Latina’s Perspective

Smartphone user experience: A Latina’s Perspective As most of you know, a few weeks ago and thanks to a recommendation from my dear friend...

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