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	<title>Hispanic Marketing Blog &#187; Research</title>
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		<title>Latinas, Social Media and Buzz influence</title>
		<link>http://hispanic-marketing.com/bl/research/latinas-social-media-and-buzz-influence/</link>
		<comments>http://hispanic-marketing.com/bl/research/latinas-social-media-and-buzz-influence/#comments</comments>
		<pubDate>Tue, 08 May 2012 20:16:40 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Argentina]]></category>
		<category><![CDATA[Brazil]]></category>
		<category><![CDATA[buzz influence]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[latinas purchase decisions]]></category>
		<category><![CDATA[latinas research]]></category>
		<category><![CDATA[mexico]]></category>
		<category><![CDATA[Orkut]]></category>
		<category><![CDATA[social media and buzz influence]]></category>
		<category><![CDATA[social media stats]]></category>
		<category><![CDATA[Sonic]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[USA]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/bl/?p=1961</guid>
		<description><![CDATA[Latinas consult with their social network before they make a purchase 63% of the women interviewed use Orkut, Facebook, Twitter and other social media networks to search for information before purchasing a product or service  Books, magazines and electronics are the categories consulted the most  Women now represent the majority of users of social networks in the world, a trend that continues to grow. And they do not use these networks just to communicate with friends and family, read on subjects of interest or for academic or professional purposes. Every day more women search for information on products and services on their social networks. A survey of 3,274 women from 18 to 60 years old, residents of Brazil, Argentina, Mexico, and U.S. Latinas, conducted by Sophia Mind, a market intelligence company, indicates that 63% of these women use social media to gather information before making a purchase, and for 70% of them the probability of purchasing a major product or service increases if it is recommended by a social media friend. Electronics are the products most consulted by them &#8211; 66% consider important to exchange information on them on the web before committing to their purchase. Forty eight per center do the [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/research/latinas-social-media-and-buzz-influence/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Latino Women and Cervical Cancer</title>
		<link>http://hispanic-marketing.com/bl/demographics/hispanic-women/latino-women-and-cervical-cancer/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/hispanic-women/latino-women-and-cervical-cancer/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 16:22:43 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[hispanic women]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[cancer prevention]]></category>
		<category><![CDATA[cervical cancer]]></category>
		<category><![CDATA[latino women]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1539</guid>
		<description><![CDATA[All women are at risk for cervical cancer but unfortunately Hispanic/Latino women have about twice the risk of developing cervical cancer, compared to other women. Cervical cancer used to be the leading cause of death for U.S. women. With the widespread use of Pap test screening in the last 50 years, cervical cancer rates have declined significantly. Every year, there are about 11,000 new cases and approximately 3,800 deaths from cervical cancer. According to the Center for Disease Control and Prevention (CDC), 7.9 out of every 100,000 women are diagnosed with cervical cancer every year. Also, the CDC states Hispanic women have the highest incidence rate of cervical cancer, followed by black, white, American Indian/Alaska Native, and Asian/Pacific Islander women. Black women have the highest death rate from cervical cancer, followed by Hispanic, American Indian/Alaska Native, white, and Asian/Pacific Islander women. Approximately 2.4 out of every 100,000 women will die from cervical cancer annually. However, mortality rates of cervical cancer among Hispanic women are still 50 percent higher than those of non-Hispanic women, and incidence rates among Hispanics are twice the rates of non-Hispanic women. Some experts believe the major reason for this difference is that Hispanic women are less likely to&#8230; &#60;&#60;more&#62;&#62;]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/hispanic-women/latino-women-and-cervical-cancer/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Nielsen: Some minority groups quicker to adopt smartphones</title>
		<link>http://hispanic-marketing.com/bl/research/minority-groups-quicker-smartphone-adoption/</link>
		<comments>http://hispanic-marketing.com/bl/research/minority-groups-quicker-smartphone-adoption/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 14:32:42 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[digital trends]]></category>
		<category><![CDATA[hispanic mobile usage]]></category>
		<category><![CDATA[nielsen]]></category>
		<category><![CDATA[smartphone]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1547</guid>
		<description><![CDATA[A new survey from Nielsen finds Hispanics, Asians/Pacific Islanders, and African-Americans have above-average smartphone adoption rates. Recent market data suggests that about three out of ten (31 percent ) of all U.S. mobile phone users now have a smartphone, but a new survey from Nielsen shows adoption rates are even higher amongst some minority groups. According to Nielsen, smartphone adoption amongst Hispanic and Asian/Pacific Islanders reached levels of 45 percent during the fourth quarter of 2010, which 33 percent of African Americans owning a smartphone during the same quarter. In comparison, only 27 percent of white Americans had a smartphone during the fourth quarter of 2010. The figures for new handsets acquired during the last six months show a similar trend. Some 60 percent of Asians/Pacific Islanders who got a phone in the last six months got a smartphone, compared with 56 percent of Hispanics, 44 percent of African Americans, and 42 percent whites. Nielsen didn’t offer much in the way of explanation for the figures, save to now that the Asian/Pacific Islander, Hispanic, and African-American populations in the U.S. “tend&#8230; &#60;more&#62;]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/research/minority-groups-quicker-smartphone-adoption/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<item>
		<title>Why Marketers Should Care About Reaching Latina Bloggers</title>
		<link>http://hispanic-marketing.com/bl/research/why-marketers-should-care-about-reaching-latina-bloggers/</link>
		<comments>http://hispanic-marketing.com/bl/research/why-marketers-should-care-about-reaching-latina-bloggers/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 14:23:54 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[Latina bloggers]]></category>
		<category><![CDATA[LATISM]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Technorati]]></category>
		<category><![CDATA[US Hispanics]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1528</guid>
		<description><![CDATA[The first gift of the season goes to my dear friend, Elianne Ramos.:)  Elianne is an incredibly talented, knowledgeable, and hard working human being, she is the Principal &#38; CEO of Speak Hispanic communications and vice-chair of Communications and PR for Latinos in Social Media (LATISM.) She is constantly on the go, generating great ideas and positively impacting the U.S. community. As if this wasn&#8217;t enough, she was the vice president, creative director and founder of i3 Creative Group, managing production teams working concurrently in the United States, Mexico, Uruguay and Argentina. In over 15 years of  creative direction, copy writing, public speaking, public relations and TV commercial production experience, Elianne has developed broadcast, multimedia and social media campaigns for high-profile clients. Her writing has appeared in numerous books and publications including the Chicken Soup for the Soul series and now, for the first time-ever, on the Hispanic Marketing blog. Please, enjoy Elianne&#8217;s article. Elianne, this one is with all of the Target Latino love. Why Marketers Should Care About Reaching Latina Bloggers Even with the well-documented explosion of the Hispanic market, Internet sources like Technorati, which by 2008 was indexing 112.8 million blogs, have never touched upon the topic of&#8230; [continues [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/research/why-marketers-should-care-about-reaching-latina-bloggers/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<item>
		<title>Multicultural Is the New Mainstream</title>
		<link>http://hispanic-marketing.com/bl/advertising/multicultural-is-the-new-mainstream/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/multicultural-is-the-new-mainstream/#comments</comments>
		<pubDate>Tue, 23 Nov 2010 15:03:59 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[AHAA]]></category>
		<category><![CDATA[cultural differences]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[Latina millennial]]></category>
		<category><![CDATA[mainstream marketing]]></category>
		<category><![CDATA[multicultural]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1262</guid>
		<description><![CDATA[The U.S. population is becoming increasingly diverse, and while statistics aren&#8217;t really necessary to confirm the obvious, the soon-to-be-released 2010 U.S. Census figures likely will support the multicultural boom over the past decade.  Last week, national advertisers and marketers convened at a conference to discuss the implications of today&#8217;s broad and progressively more complex marketplace.  Identifying &#8220;best practices&#8221; for communicating with multicultural consumers, some presenters indicated that a singular insight focused on commonalities between cultural segments should drive marketing strategy; however, the voice of Hispanic-specialized agencies, the Association of Hispanic Advertising Agencies (AHAA), disagrees with this one-size-fits-all approach. &#8220;Trying to be all things to all consumers not only waters down the communication but also waters down the results,&#8221; says Jessica Pantanini, AHAA chair and COO of Bromley Communications.  &#8220;The population is definitely more multicultural but that only reinforces the need for customized, one-to-one communication.  It&#8217;s more impactful than mass marketing as evidenced by the obvious success of digital and social interactive media.  The growing diversity of the country requires even more insight and understanding of the cultural and ethnic nuances and differences that drive behavior and purchase, and connect with consumers in a unique way.&#8221; AHAA is concerned that advertisers&#8217; request [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/multicultural-is-the-new-mainstream/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>August 2010 U.S. Search Engine Rankings</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/august-2010-u-s-search-engine-rankings/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/august-2010-u-s-search-engine-rankings/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 15:25:42 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[comscore]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1187</guid>
		<description><![CDATA[It is really perplexing that with the evident number of online searches, added to the fact that people themselves perform these searches in order to find what they need, are curious about or want to investigate, compare or purchase, that due importance is not placed on Search Engine Optimization. Remember it&#8217;s not who you know, it&#8217;s who knows you. Target Latino ******************************************************************************* Google Sites led the explicit core search market in August with 65.4 percent of searches conducted. U.S. Explicit Core Search Google Sites led the U.S. explicit core search market in August with 65.4 percent market share, followed by Yahoo! Sites with 17.4 percent (up 0.3 percentage points) and Microsoft sites with 11.1 percent (up 0.1 percentage points). Ask Network captured 3.8 percent of explicit core searches, followed by AOL LLC with 2.3 percent. ________________________________________________________________ comScore Explicit Core Search Share Report* August 2010 vs. July 2010 Total U.S. – Home/Work/University Locations Source: comScore qSearch              ________________________                          . Core Search Entity            Explicit Core Search        Share (%) Jul-10    Aug-10        Point Change Total Explicit Core Search         100.0%    100.0% [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/august-2010-u-s-search-engine-rankings/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Cell Phone Is Single Females’ New Best Friend</title>
		<link>http://hispanic-marketing.com/bl/demographics/cell-phone-is-single-females-new-best-friend/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/cell-phone-is-single-females-new-best-friend/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 14:19:57 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[demographics]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[hispanic women]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Outdoor]]></category>
		<category><![CDATA[Telecom]]></category>
		<category><![CDATA[Wireless]]></category>
		<category><![CDATA[Women]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1130</guid>
		<description><![CDATA[Single mobile females (SMFs) &#8211; young single women who have cell phones &#8211; assign to their mobile devices an important role in relationships and dating, organizing their lives, and in fashion, according to a recent study commissioned by Samsung Telecommunications America. “The cell phone is an integral part of the SMF’s life, serving as a pocket-size detective, matchmaker, wing-woman and beyond. It is now officially a girl’s best friend,” said Randy Smith, VP of channel marketing for Samsung. Among the survey findings: More than two-thirds of women (73%) of women have ditched traditional, paper address books for their cell phones to keep track of contacts. The average number of cell phone contacts is 63. Almost one-third of respondents said they can tell a good amount about a person by the type of cell phone they have (32%). Some 12% of females surveyed said that they would be less likely to date someone if they had a big and bulky cell phone. Nearly three-quarters of females surveyed look at their cell phone, rather than their watch, to get the time (74%). More than one out of three SMFs have had a friend call them to interrupt a date (34%). A whopping 70% [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/cell-phone-is-single-females-new-best-friend/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<title>WOM Research: Moms Buzz about Brands</title>
		<link>http://hispanic-marketing.com/bl/demographics/wom-research-moms-buzz-about-brands/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/wom-research-moms-buzz-about-brands/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 14:29:06 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[demographics]]></category>
		<category><![CDATA[hispanic women]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[WOM - Word-of-Mouth]]></category>
		<category><![CDATA[WOM]]></category>
		<category><![CDATA[women marketing]]></category>
		<category><![CDATA[women online]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1138</guid>
		<description><![CDATA[New moms and pregnant women have over 109 word-of-mouth conversations per week about products, services, and brands, most of them positive and considered highly credible by other moms, according to a study conducted for BabyCenter. Per day, the group engages in one-third more word-of-mouth (WOM) conversation than the total public or women in general, the study found: Among other findings: Fully 60% of conversations among the studied group carry with them a recommendation to buy, try, or consider the brands under discussion. Positive brand sentiment outweighs negative by a 10-to-1 margin. In shopping, retail, and apparel, 69% of the group is likely to purchase based on what they heard. The group has higher WOM credibility than the total public and total women &#8211; in various capacities (e.g., propensity to pass along info, purchase intent): They are more likely to qualify as WOM influencers (60% more so than the total public, 45% more so than total women). Close to 1 in 5 pregnant and new moms were identified as WOM leaders or Conversation Catalysts (based on their recommending behavior and size of social network). Content, Sources of Online Conversations Pregnant and new moms are talking about technology, financial services, healthcare, food/dining, media/entertainment, packaged goods, shopping and [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/wom-research-moms-buzz-about-brands/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Educated, Affluent and Hispanics Flock Online</title>
		<link>http://hispanic-marketing.com/bl/research/educated-affluent-and-hispanics-flock-online/</link>
		<comments>http://hispanic-marketing.com/bl/research/educated-affluent-and-hispanics-flock-online/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 16:01:49 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[affluent Hispanics]]></category>
		<category><![CDATA[Hispanics online]]></category>
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1110</guid>
		<description><![CDATA[A survey measured media use among specific demographic groups and revealed a trend toward  increased use of online sources for news and information among the college educated, Hispanics and those making more than $100K per year, compared with the general population. Not surprisingly, the research also found that the younger the respondent, the more reliant that person was on online sources. Key demographic differences: Respondents with household incomes of $100K or more receive considerably more news and information from online sources (23.1% vs. 14.6% for the general population). College grads report using online sources more frequently (20.0%). Adults ages 18-34 report the highest reliance on online sources (22.2%). Hispanics are more likely to prefer online sources (21.0%). “The data showing an increase in online use and drop in daily newspaper consumption echoes what we’re hearing from consumers and media partners,” [continue on page 2]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/research/educated-affluent-and-hispanics-flock-online/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
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		<item>
		<title>Latina bloggers are a force to be reckoned with</title>
		<link>http://hispanic-marketing.com/bl/demographics/latina-bloggers-are-a-force-to-be-reckoned-with/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/latina-bloggers-are-a-force-to-be-reckoned-with/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 14:40:53 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[demographics]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[hispanic women]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Latina bloggers]]></category>
		<category><![CDATA[Latinos online]]></category>
		<category><![CDATA[LATISM]]></category>
		<category><![CDATA[SMM]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1154</guid>
		<description><![CDATA[They are Latinas. They are strong, modern, intelligent and love to share their opinions. They are constantly contributing to the blogosphere. They are the Latina bloggers. And, LATISM (Latinos in Social Media), a non-profit organization that groups Latinos who actively participate online, has performed an invaluable survey of over 900 Latina bloggers and has shared these incredible insights with all of us. Thank you, LATISM!!! This is an excerpt from the LATISM survey on Latina bloggers (July 2010): The world has certainly changed a lot since our “abuelitas” (grandmas) used to keep a secret dairy. Today’s Latinas are open-minded, opinionated and love to share their innermost  thoughts online… in two different languages! At the same time, while they have shed certain traditions, these independent heads of households have managed to tap into the gregarious aspect of our culture: the sense of community,  which earned high marks as a main motivator to start posting.[continue on page 2]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/latina-bloggers-are-a-force-to-be-reckoned-with/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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