Latinas consult with their social network before they make a purchase 63% of the women interviewed use Orkut, Facebook, Twitter and other social media networks to search for information before purchasing a product or service Books, magazines and electronics are the…
Research
Latino Women and Cervical Cancer
All women are at risk for cervical cancer but unfortunately Hispanic/Latino women have about twice the risk of developing cervical cancer, compared to other women. Cervical cancer used to be the leading cause of death for U.S. women. With the widespread use of Pap…
Nielsen: Some minority groups quicker to adopt smartphones
A new survey from Nielsen finds Hispanics, Asians/Pacific Islanders, and African-Americans have above-average smartphone adoption rates. Recent market data suggests that about three out of ten (31 percent ) of all U.S. mobile phone users now have a smartphone, but a new…
Why Marketers Should Care About Reaching Latina Bloggers
The first gift of the season goes to my dear friend, Elianne Ramos.:) Elianne is an incredibly talented, knowledgeable, and hard working human being, she is the Principal & CEO of Speak Hispanic communications and vice-chair of Communications and PR for Latinos…
Multicultural Is the New Mainstream
The U.S. population is becoming increasingly diverse, and while statistics aren’t really necessary to confirm the obvious, the soon-to-be-released 2010 U.S. Census figures likely will support the multicultural boom over the past decade. Last week, national advertisers and marketers convened…