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Quepasa Corporation (Pink Sheets: QPSA), one of the world’s fastest-growing Latino social networks, today announced the launch of its Developer Interface and Open Social Sandbox. The launch of the Developer Interface is part of Quepasa’s overall strategy to open the site to third party Open Social developers who would like to develop applications for...
MATERIALISM IN THE NONMATERIAL WORLD =================================== How many customers have you served at your café on Facebook, and how many friends have gifted you fertilizer or plants on FarmVille? The growing movement of social activity in the virtual world includes a great deal of very real economic activity, report researchers at the Helsinki Institute...
Aflac ‘Causes Campaign on Facebook’ Raises $1.16 Million for Fight Against Pediatric Cancer Aflac (NYSE: AFL) announced that it has raised more than $1.16 million for the Aflac Cancer Center through a matching grant campaign with Causes on Facebook, making it the largest sponsored campaign in the history of Causes. The effort also resulted in 851,215...
Tribune Co. Launches National Marketing Initiative Announces New-Model Integrated Sales Organization, Tribune365 In a major national marketing initiative, Tribune Co. today announced the launch of Tribune365 (www.trb365.com), its multichannel sales solutions group providing customized marketing programs to advertisers looking to reach consumers across a variety of media platforms. Tribune365 gives marketers unprecedented, consolidated access...
A brilliant example of an Advertising and Social Media campaign execution and of how to measure social media results: The campaign “One Thousand Casmurros,” made for the biggest TV network in Brazil, Rede Globo. It was the agency’s first entry in Cannes. Commemorating 100 years since the death of one of the greatest writers Brazil...
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