What is Social Media? One of the key factors in Social Media Marketing is the measurement of its success or impact. In order to measure, you have to monitor engagement and sentiment. Make sure your online media monitoring solutions are…
Social Media
Why SMX Echo is the Leading Multicultural Social Media Monitoring Tool
I had the great pleasure of meeting Claudia Goffan about a year ago. I quickly realized that Claudia was an incredibly talented and driven person. She has been in the marketing space for more than 25 years — specializing in strategic…
Social Media Adoption Yields New Customers For Small Businesses
The third wave of the Small Business Success Index, by Network Solutions and the University of Maryland’s Robert H. Smith School of Business, reports social media adoption by small businesses has doubled from 12% to 24% in the last year. Small…
Mobile Location-Based Services Market to exceed $12bn by 2014, Says Juniper Research
The combination of smartphone proliferation, a surge in application storefront launches and new developments in hybrid positioning technologies are expected to help drive revenues from mobile location-based services (MLBS) to more than $12.7 billion by 2014, according to a new report from industry analysts at Juniper Research.
Gen Y or Millennials: Marketing Tips
Most of us, marketers, are trying to engage the Millennials or Gen Y. Also, most marketers are still leery of Gen Y marketing techniques. Therefore, we need to keep understanding who they are, what they do, what they like and what they dislike. Here is a brief overview of the Millennials or Gen Y.
Listen to them online 24/7 using Multicultural Market Intelligence Tools
Gen Y believes in the power of WE and is all-inclusive.
Gen Y is multicultural and 34% of Millennials are Hispanics.