The notion that listening to your customer’s voice is important is well entrenched. Companies have long depended on data from customer surveys, call center transcripts and focus groups, captured in structured formats and handled through business intelligence applications, to help…
Social Media
Women Seek Online Communities To Validate Purchases
If a new study is to be believed, you should be building direct relationships through search, online and mobile Web sites with women who show interest. It will become one of the most valuable marketing tools a company can have.…
Five Foundations For Online Marketing From Coca-Cola
Add value. Bring value into every interaction. Be transparent. Listen to what your brand owners are saying. You are not your brand owner. You are the steward of your brand. Be consistent and follow through. Stay on brand strategy and…
Leading Edge Multicultural Social Media Monitoring Tool launched in the U.S.
Target Latino, experts in Hispanic marketing and off and online grassroots, has announced the launch of a Multicultural Market Intelligence Tool available in the U.S. Atlanta, GA March 24, 2010 — Target Latino, a multicultural and Latino consumer specialist marketing…
Stella Artois launches Facebook campaign for Cannes
Stella Artois has launched a Facebook centered campaign to promote its 4% brand in the build up to the Cannes Film Festival in May. The idea, developed by advertising agency Mother, is based on the premise that a famous french film…