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	<title>Hispanic Marketing Blog &#187; Social Media</title>
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		<title>Latinas, Social Media and Buzz influence</title>
		<link>http://hispanic-marketing.com/bl/research/latinas-social-media-and-buzz-influence/</link>
		<comments>http://hispanic-marketing.com/bl/research/latinas-social-media-and-buzz-influence/#comments</comments>
		<pubDate>Tue, 08 May 2012 20:16:40 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Argentina]]></category>
		<category><![CDATA[Brazil]]></category>
		<category><![CDATA[buzz influence]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[latinas purchase decisions]]></category>
		<category><![CDATA[latinas research]]></category>
		<category><![CDATA[mexico]]></category>
		<category><![CDATA[Orkut]]></category>
		<category><![CDATA[social media and buzz influence]]></category>
		<category><![CDATA[social media stats]]></category>
		<category><![CDATA[Sonic]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[USA]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/bl/?p=1961</guid>
		<description><![CDATA[Latinas consult with their social network before they make a purchase 63% of the women interviewed use Orkut, Facebook, Twitter and other social media networks to search for information before purchasing a product or service  Books, magazines and electronics are the categories consulted the most  Women now represent the majority of users of social networks in the world, a trend that continues to grow. And they do not use these networks just to communicate with friends and family, read on subjects of interest or for academic or professional purposes. Every day more women search for information on products and services on their social networks. A survey of 3,274 women from 18 to 60 years old, residents of Brazil, Argentina, Mexico, and U.S. Latinas, conducted by Sophia Mind, a market intelligence company, indicates that 63% of these women use social media to gather information before making a purchase, and for 70% of them the probability of purchasing a major product or service increases if it is recommended by a social media friend. Electronics are the products most consulted by them &#8211; 66% consider important to exchange information on them on the web before committing to their purchase. Forty eight per center do the [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Hispanic Social Media Campaign for Clorox</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/hispanic-social-media-campaign-for-clorox/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/hispanic-social-media-campaign-for-clorox/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 16:38:35 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Clorox]]></category>
		<category><![CDATA[clorox latino]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[hispanic families]]></category>
		<category><![CDATA[Hispanic Social Media]]></category>
		<category><![CDATA[Hogar Sanito en Tres Pasitos campaign]]></category>
		<category><![CDATA[Minerva Borjas]]></category>
		<category><![CDATA[VME]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/bl/?p=1839</guid>
		<description><![CDATA[Hispanic Social Media Campaign for Clorox Campaign to Include Musical Video Vignettes, Performed by Television Personality and Singer Minerva Borjas Clorox Launches Hispanic Social Media Campaign &#8220;Hogar + Sanito en Tres Pasitos&#8221; Campaign Encouraging Hispanic Families to Have a Healthier Home To help Hispanic families kick-off their new year, The Clorox Company, in partnership with Spanish TV network Vme, has launched a Hispanic Social Media campaign to encourage germ prevention, entitled &#8220;Hogar + Sanito en Tres Pasitos.&#8221;  The program aims to help families create a healthier home by following three simple steps: receiving a flu shot, washing their hands and disinfecting surfaces. The campaign also includes a specially commissioned song called &#8220;Hogar + Sanito en Tres Pasitos&#8221;, composed by children&#8217;s music author, Suni Paz and performed by Vme&#8217;s TuBebe host, Minerva Borjas, as part of two musical video vignettes featuring Minerva and the characters from the famous Spanish cartoon series, &#8220;Las Tres Mellizas Bebes.&#8221; The vignettes are airing on Vme and Clorox® Latino&#8217;s Facebook page from now through March 2012. &#8220;We thought the &#8216;Hogar + Sanito en Tres Pasitos&#8217; song would be a unique and fun way for parents to entertain and teach their kids how to help keep the flu and cold viruses [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/hispanic-social-media-campaign-for-clorox/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sears Goes Social with Hispanics</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/sears-goes-social-with-hispanics/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/sears-goes-social-with-hispanics/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 17:10:43 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[Latino marketing]]></category>
		<category><![CDATA[Sears]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media campaign]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1641</guid>
		<description><![CDATA[Sears recently announced several social media efforts aimed at the Hispanic market, including new Facebook and Twitter programs. (It already has three separate Hispanic Web sites, including SearsPR, launched last year, which ships merchandise only to the island of Puerto Rico.) Marketing Daily caught up with Oscar H. Castro, director/general manager of international e-commerce, for more details on how the Hoffman Estates, Ill.-based retailer hopes to woo the rapidly growing, social-media loving Hispanic market: Q: How do Hispanic shoppers differ in terms of social media use? A: Social media is such an important channel for us right now; Hispanic growth on Facebook is eight times larger than the general population, and we know that Hispanic consumers spend more time on it each week as well. So for us, it seems the best thing to do is work with that higher level of engagement. We&#8217;re not creating these forums to push products so much as to build stronger relationships. And it&#8217;s pretty exciting. In two weeks we&#8217;ve gotten 16,000 fans, and a great level of engagement. Q: But does that mean there is also an increased appetite for retail in social media? A: Yes, I think Hispanic culture really is different [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Campaign for Travel and Tourism Industry</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/social-media-campaign-for-travel-and-tourism-industry/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/social-media-campaign-for-travel-and-tourism-industry/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 15:04:19 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media campaigns]]></category>
		<category><![CDATA[Travel and Toursim]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1628</guid>
		<description><![CDATA[Facebook is not always the solution when planning or executing a Social Media campaign, especially when the industry is Travel and Tourism. TripAdvisor, the New York Times Travel section, Driftr.com, TripSay, ThornTree, and many other Social Media sites would be a more suitable choice. 50 million reviews and opinions on TripAdvisor, the world&#8217;s largest Travel site, would definitely back this up. TripAdvisor has doubled its content in two years and features more user-generated content than any other Travel website. TripAdvisor announced today that it has reached the 50 million reviews and opinions milestone In January 2005, TripAdvisor reached one million published reviews and opinions, then grew to 10 million in June 2007, 25 million in July 2009 and now features 50 million reviews and opinions — more user-generated content than any other travel site.  TripAdvisor currently publishes 25 new contributions every minute thanks to its active traveler community of more than 20 million members worldwide. &#8220;When we first launched TripAdvisor we knew there would be an appetite among travelers for honest reviews written by real people. Eleven years later, we are tremendously proud to have reached 50 million reviews and opinions which help over 40 million travelers a month around the world plan and experience [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/social-media-campaign-for-travel-and-tourism-industry/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Target Latino gives the gift of WOM this holiday season</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/target-latino-gives-the-gift-of-wom-this-holiday-season/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/target-latino-gives-the-gift-of-wom-this-holiday-season/#comments</comments>
		<pubDate>Fri, 10 Dec 2010 16:59:48 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic expertise]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1511</guid>
		<description><![CDATA[We, at Target Latino, have decided to spread a little cheer this Holiday Season. And we want to give the gift of recognition and help promote our colleagues that have worked so brilliantly and hard this year to write their great articles on Hispanics / Latinos and, even better, Hispanic marketing. So, if you&#8230; [more]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/target-latino-gives-the-gift-of-wom-this-holiday-season/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ford Goes All Social For New Focus</title>
		<link>http://hispanic-marketing.com/bl/marketing-strategies/ford-goes-all-social-for-new-focus/</link>
		<comments>http://hispanic-marketing.com/bl/marketing-strategies/ford-goes-all-social-for-new-focus/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 13:31:17 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[ford]]></category>
		<category><![CDATA[Ford Fiesta]]></category>
		<category><![CDATA[Ford Focus social media]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social media campaigns]]></category>
		<category><![CDATA[social media programs]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1210</guid>
		<description><![CDATA[Ford is following up the social-media launch of the 2011 Explorer and a current blog-centric test-drive program for the F-150 pickup with a world-wide program supporting the next-generation Focus car. The test-drive program invites bloggers, people with popular social media pages and lots of Facebook friends to apply to participate in a global consumer test drive program for its Focus and then to talk about the car online. The company will bring 100 people to Europe in early &#8217;11 &#8212; when the car launches &#8212; to spend two days driving the car and learning about it. Ford will select them through a Facebook application. The company announced the program on Thursday at the Paris Motor Show. The car launches in the U.S. The program, &#8220;Focus Global Test Drive &#8212; Start More Than a Car&#8221; starts after the Paris Motor Show with the company accepting applications at the &#8220;Global Drive&#8221; tab at Ford&#8217;s Facebook page for Focus. Applicants have to submit a video clip to the Facebook page explaining why they should be selected to be part of the event and how they would benefit a charitable cause cause in their community with a donation from Ford. Each driver will be [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Translate Word of Mouth With Social Media Monitoring Tools</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/translate-word-of-mouth-with-social-media-monitoring-tools/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/translate-word-of-mouth-with-social-media-monitoring-tools/#comments</comments>
		<pubDate>Fri, 01 Oct 2010 14:12:15 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Multicultural Online Monitoring]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[WOM - Word-of-Mouth]]></category>
		<category><![CDATA[Multicultural Market Intelligence Tools]]></category>
		<category><![CDATA[online monitoring]]></category>
		<category><![CDATA[online word-of-mouth]]></category>
		<category><![CDATA[social media monitoring tools]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1195</guid>
		<description><![CDATA[The abundance of content that is easy to access and consume makes launching and sustaining noteworthy online projects challenging. As social media matures, the need to measure online word of mouth and demonstrate success becomes indisputable. A comprehensive measurement plan should consist of three parts—gauging the audiences’ reactions to a brand before, during and after a campaign. The first step in measuring online word of mouth is to listen and monitor audience chatter across blogs, forums and social networks. This effort helps uncover existing issues, attitudes and behaviors. It marks the starting point for a campaign. The second step requires tracking the campaign’s progress and studying the interaction between message senders and receivers. During this phase, marketers can take note of attitudinal and behavioral changes among their target audience. The third step involves comparing final campaign results with benchmark scores to demonstrate the momentum and change the campaign generated. When setting benchmarks and tracking online word of mouth throughout the course of a program, marketers can use the following measures to show how their initiatives generated buzz, changed brand perceptions and led consumers to take action. Volume of discussion: Using blog search engines such as Technorati, Google Blog or research firms’ [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/translate-word-of-mouth-with-social-media-monitoring-tools/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Facebook and Coca-Cola Bring “Like” To The Real World</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/facebook-and-coca-cola-bring-like-to-the-real-world/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/facebook-and-coca-cola-bring-like-to-the-real-world/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 14:30:32 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[Coke]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Israel]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[RFID]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1163</guid>
		<description><![CDATA[Facebook’s “Like” functionality arrived in the real world this past month in Israel when Coke added RFID bracelets (Radio Frequency Identification) to the company’s Coca-Cola Village summer resort event, making it easy for high school attendees to share their experiences instantly on Facebook.  Throughout the Village’s 40+ experiences teens simply placed their RFID bracelets on “Like” placards to update their Facebook feed with a “Like” about a pool, spa, extreme sports, food and more all found at the Coca-Cola Village.  Also, if teens were photographed by one of the event’s official photographers the RFID technology automatically tagged everyone in the photo and uploaded it to each relevant Facebook profile. Every day the Village was open up to 650 people attended.  Those 650 people each posted on [continue on page 2]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/facebook-and-coca-cola-bring-like-to-the-real-world/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Latina bloggers are a force to be reckoned with</title>
		<link>http://hispanic-marketing.com/bl/demographics/latina-bloggers-are-a-force-to-be-reckoned-with/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/latina-bloggers-are-a-force-to-be-reckoned-with/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 14:40:53 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[demographics]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[hispanic women]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Latina bloggers]]></category>
		<category><![CDATA[Latinos online]]></category>
		<category><![CDATA[LATISM]]></category>
		<category><![CDATA[SMM]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1154</guid>
		<description><![CDATA[They are Latinas. They are strong, modern, intelligent and love to share their opinions. They are constantly contributing to the blogosphere. They are the Latina bloggers. And, LATISM (Latinos in Social Media), a non-profit organization that groups Latinos who actively participate online, has performed an invaluable survey of over 900 Latina bloggers and has shared these incredible insights with all of us. Thank you, LATISM!!! This is an excerpt from the LATISM survey on Latina bloggers (July 2010): The world has certainly changed a lot since our “abuelitas” (grandmas) used to keep a secret dairy. Today’s Latinas are open-minded, opinionated and love to share their innermost  thoughts online… in two different languages! At the same time, while they have shed certain traditions, these independent heads of households have managed to tap into the gregarious aspect of our culture: the sense of community,  which earned high marks as a main motivator to start posting.[continue on page 2]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/latina-bloggers-are-a-force-to-be-reckoned-with/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Top 10 Social Networking Websites and Forums</title>
		<link>http://hispanic-marketing.com/bl/advertising/hispanic-media/top-10-social-networking-websites-and-forums/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/hispanic-media/top-10-social-networking-websites-and-forums/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 13:06:31 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Hispanics online]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[social forums]]></category>
		<category><![CDATA[social networking sites]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1121</guid>
		<description><![CDATA[Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.]]></description>
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		<slash:comments>3</slash:comments>
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