Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
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Ford is following up the social-media launch of the 2011 Explorer and a current blog-centric test-drive program for the F-150 pickup with a world-wide program supporting the next-generation Focus car. The test-drive program invites bloggers, people with popular social media pages and lots of Facebook friends to apply to participate in a global consumer...
The abundance of content that is easy to access and consume makes launching and sustaining noteworthy online projects challenging. As social media matures, the need to measure online word of mouth and demonstrate success becomes indisputable. A comprehensive measurement plan should consist of three parts—gauging the audiences’ reactions to a brand before, during and...
It is really perplexing that with the evident number of online searches, added to the fact that people themselves perform these searches in order to find what they need, are curious about or want to investigate, compare or purchase, that due importance is not placed on Search Engine Optimization. Remember it’s not who you...
Word-of-mouth (WOM) conversations that take place in person and over the phone are overwhelmingly more prevalent than those online, according to research. Also, face-to-face communication is more positive in tone, more likely to be judged highly credible and more likely to lead to strong purchase intent than online talk, the study found Below, some of the...
Single mobile females (SMFs) – young single women who have cell phones – assign to their mobile devices an important role in relationships and dating, organizing their lives, and in fashion, according to a recent study commissioned by Samsung Telecommunications America. “The cell phone is an integral part of the SMF’s life, serving as a...
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