According to a recent Ipsos U.S. Hispanic Omnibus study, U.S. Hispanics, regardless of whether their language preference at home is English (43%), or Spanish (52%), are turning to either language to meet their needs. When Hispanics turn on their televisions…
Online Marketing
US-Based Web Site Targets Legal Marketing at US Hispanics in Their Native Language
English-Only Legal Marketing Sites Fail to Reach a Growing Segment of US Population in Spanish. Article marketing on legal topics in a target market’s own language, such as Spanish for Hispanics, provides an unrivaled opportunity to increase a legal firm’s…
Cinelatino Unveils New Broadband Web Site
Cinelatino.com is the Entertainment Destination for Latino Film MIAMI, June 23 /PRNewswire/ — The leading Spanish-language movie channel in the United States, Cinelatino, has launched a broadband Web site that offers film lovers a one-stop news and entertainment destination covering the world of…
Modelo Especial to Debut New General Market and Hispanic Ad Campaigns
No. 3 Import Launches First-Ever Online Ad Campaign With New :15 Spots and New Hispanic Creative CHICAGO, May 4 /PRNewswire/ — After posting double-digit growth rates last year, Modelo Especial, the rich, full-flavored pilsner-style beer and No. 3 imported beer…
U.S. Hispanic Internet Audience Growth Outpaces Total U.S. Online Population by 50 Percent
U.S. Hispanic Internet Audience Growth Outpaces Total U.S. Online Population by 50 Percent Hispanic Internet Population Reaches Record Number in February 2009 The U.S. Hispanic online population reached a record 20.3 million visitors in February 2009, representing 11 percent of…