Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
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To introduce consumers to its new ice cream line, Starbucks and Unilever are offering free pints to Facebook users. Through July 19, participants can visit http://apps.facebook.com/starbucksicecream. At the top of every hour, they will have a chance to give a pint of Starbucks ice cream to a friend or family member. Each hour, 800 pints...
According to a recent Ipsos U.S. Hispanic Omnibus study, U.S. Hispanics, regardless of whether their language preference at home is English (43%), or Spanish (52%), are turning to either language to meet their needs. When Hispanics turn on their televisions over half of them are tuning into an English language program. Younger viewers are...
English-Only Legal Marketing Sites Fail to Reach a Growing Segment of US Population in Spanish. Article marketing on legal topics in a target market’s own language, such as Spanish for Hispanics, provides an unrivaled opportunity to increase a legal firm’s online exposure and web traffic. Miami, FL, June 28, 2009 –(PR.com)– A new website...
Cinelatino.com is the Entertainment Destination for Latino Film MIAMI, June 23 /PRNewswire/ — The leading Spanish-language movie channel in the United States, Cinelatino, has launched a broadband Web site that offers film lovers a one-stop news and entertainment destination covering the world of Spanish-language film. Features of the new Web site include a complete interactive programming schedule,...
No. 3 Import Launches First-Ever Online Ad Campaign With New :15 Spots and New Hispanic Creative CHICAGO, May 4 /PRNewswire/ — After posting double-digit growth rates last year, Modelo Especial, the rich, full-flavored pilsner-style beer and No. 3 imported beer in the U.S., will debut new creative as part of a two-pronged advertising campaign...
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