MATERIALISM IN THE NONMATERIAL WORLD =================================== How many customers have you served at your café on Facebook, and how many friends have gifted you fertilizer or plants on FarmVille? The growing movement of social activity in the virtual world includes…
Online Marketing
More Than 851,000 Members Join the Aflac Cancer Center Facebook Cause
Aflac ‘Causes Campaign on Facebook’ Raises $1.16 Million for Fight Against Pediatric Cancer Aflac (NYSE: AFL) announced that it has raised more than $1.16 million for the Aflac Cancer Center through a matching grant campaign with Causes on Facebook, making it the…
First major U.S. bank to offer mobile banking in Spanish
Citibank Launches Citi Mobile(R) En Espanol Hispanic consumers now have even more options when it comes to their everyday banking. Citibank has just launched Citi Mobile en Espanol to enable customers who prefer to bank in Spanish to do so…
A Media Revolution: the inclusion of Social Media
Tribune Co. Launches National Marketing Initiative Announces New-Model Integrated Sales Organization, Tribune365 In a major national marketing initiative, Tribune Co. today announced the launch of Tribune365 (www.trb365.com), its multichannel sales solutions group providing customized marketing programs to advertisers looking to…
Social Media Success Story: media exposure equaled $6.67 million in ad spend
A brilliant example of an Advertising and Social Media campaign execution and of how to measure social media results: The campaign “One Thousand Casmurros,” made for the biggest TV network in Brazil, Rede Globo. It was the agency’s first entry in…