The notion that listening to your customer’s voice is important is well entrenched. Companies have long depended on data from customer surveys, call center transcripts and focus groups, captured in structured formats and handled through business intelligence applications, to help…
Multicultural Online Monitoring
What is Social Media?
What is Social Media? One of the key factors in Social Media Marketing is the measurement of its success or impact. In order to measure, you have to monitor engagement and sentiment. Make sure your online media monitoring solutions are…
Why SMX Echo is the Leading Multicultural Social Media Monitoring Tool
I had the great pleasure of meeting Claudia Goffan about a year ago. I quickly realized that Claudia was an incredibly talented and driven person. She has been in the marketing space for more than 25 years — specializing in strategic…