The abundance of content that is easy to access and consume makes launching and sustaining noteworthy online projects challenging. As social media matures, the need to measure online word of mouth and demonstrate success becomes indisputable. A comprehensive measurement plan…
Multicultural Online Monitoring
Offline WOM More Prevalent, Positive and Credible than Online Buzz
Word-of-mouth (WOM) conversations that take place in person and over the phone are overwhelmingly more prevalent than those online, according to research. Also, face-to-face communication is more positive in tone, more likely to be judged highly credible and more likely to lead…
US Hispanics to spend $257 billion in Telecom
US Hispanics Will Spend $257 Billion on Telecommunications Services over the Next Five Years, Says Insight Research Corp. BOONTON, N.J., June 28 — Over the next five years, US Hispanic communities will spend $257 billion on telecommunications services, accounting for 17 percent…
How To Use Social Media Monitoring Tools To Aid Product Development
To many, the process of developing a successful product can be a mystery. Sometimes companies will spend months of development time to create a product that doesn’t reflect the needs or the scope of its intended market. And other times,…
Competitive Intelligence: No Longer Just for Big Business
Reading a newspaper headline touting a product launch by your main competitor and realizing it’s the same product your company has been working on for months might rank as the worst nightmare of any business owner. Rather than waste time…