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	<title>Hispanic Marketing Blog &#187; hispanic online</title>
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		<title>Target Latino gives the gift of WOM this holiday season</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/target-latino-gives-the-gift-of-wom-this-holiday-season/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/target-latino-gives-the-gift-of-wom-this-holiday-season/#comments</comments>
		<pubDate>Fri, 10 Dec 2010 16:59:48 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic expertise]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1511</guid>
		<description><![CDATA[We, at Target Latino, have decided to spread a little cheer this Holiday Season. And we want to give the gift of recognition and help promote our colleagues that have worked so brilliantly and hard this year to write their great articles on Hispanics / Latinos and, even better, Hispanic marketing. So, if you&#8230; [more]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Educated, Affluent and Hispanics Flock Online</title>
		<link>http://hispanic-marketing.com/bl/research/educated-affluent-and-hispanics-flock-online/</link>
		<comments>http://hispanic-marketing.com/bl/research/educated-affluent-and-hispanics-flock-online/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 16:01:49 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[affluent Hispanics]]></category>
		<category><![CDATA[Hispanics online]]></category>
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1110</guid>
		<description><![CDATA[A survey measured media use among specific demographic groups and revealed a trend toward  increased use of online sources for news and information among the college educated, Hispanics and those making more than $100K per year, compared with the general population. Not surprisingly, the research also found that the younger the respondent, the more reliant that person was on online sources. Key demographic differences: Respondents with household incomes of $100K or more receive considerably more news and information from online sources (23.1% vs. 14.6% for the general population). College grads report using online sources more frequently (20.0%). Adults ages 18-34 report the highest reliance on online sources (22.2%). Hispanics are more likely to prefer online sources (21.0%). “The data showing an increase in online use and drop in daily newspaper consumption echoes what we’re hearing from consumers and media partners,” [continue on page 2]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/research/educated-affluent-and-hispanics-flock-online/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Latina bloggers are a force to be reckoned with</title>
		<link>http://hispanic-marketing.com/bl/demographics/latina-bloggers-are-a-force-to-be-reckoned-with/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/latina-bloggers-are-a-force-to-be-reckoned-with/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 14:40:53 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[demographics]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[hispanic women]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Latina bloggers]]></category>
		<category><![CDATA[Latinos online]]></category>
		<category><![CDATA[LATISM]]></category>
		<category><![CDATA[SMM]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1154</guid>
		<description><![CDATA[They are Latinas. They are strong, modern, intelligent and love to share their opinions. They are constantly contributing to the blogosphere. They are the Latina bloggers. And, LATISM (Latinos in Social Media), a non-profit organization that groups Latinos who actively participate online, has performed an invaluable survey of over 900 Latina bloggers and has shared these incredible insights with all of us. Thank you, LATISM!!! This is an excerpt from the LATISM survey on Latina bloggers (July 2010): The world has certainly changed a lot since our “abuelitas” (grandmas) used to keep a secret dairy. Today’s Latinas are open-minded, opinionated and love to share their innermost  thoughts online… in two different languages! At the same time, while they have shed certain traditions, these independent heads of households have managed to tap into the gregarious aspect of our culture: the sense of community,  which earned high marks as a main motivator to start posting.[continue on page 2]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/latina-bloggers-are-a-force-to-be-reckoned-with/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>US Hispanics to spend $257 billion in Telecom</title>
		<link>http://hispanic-marketing.com/bl/advertising/hispanic-media/us-hispanics-to-spend-257-billion-in-telecom/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/hispanic-media/us-hispanics-to-spend-257-billion-in-telecom/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 13:10:07 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic media]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[Multicultural Online Monitoring]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[cellular services Latinos]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[Hispanics Telecom usage]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[social media monitoring]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1061</guid>
		<description><![CDATA[US Hispanics Will Spend $257 Billion on Telecommunications Services over the Next Five Years, Says Insight Research Corp. BOONTON, N.J., June 28 &#8212; Over the next five years, US Hispanic communities will spend $257 billion on telecommunications services, accounting for 17 percent of all residential telecom expenditures, according to a new market research study from The Insight Research Corporation. Early analysis of Census 2010 data suggests that Hispanics will surpass the 50 million mark and that they will command over $1 trillion in buying power. Hispanics are the youngest race/ethnicity segment and, more importantly, have the largest percentage of people under the age of 18, a market demographic that the study says will be crucial to the survival of telecommunications providers over the next five years. Insight Research&#8217;s market analysis study, &#8220;US Hispanic Use of Telecommunications Services 2010-2015,&#8221; takes a close look at the purchasing habits and telecommunications usage patterns of the Hispanic segment of the US population, as well as other ethnic communities in the US. The study emphasizes that the US Latino market tends to over-index in mobile content and also notes that US Hispanics are accessing the Internet through more and varied devices than non-Hispanics. &#8220;If the future of mobile carriers depends on their getting consumers to buy their [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Fox News targets Latinos with new website</title>
		<link>http://hispanic-marketing.com/bl/advertising/entertainment/fox-news-targets-latinos-with-new-website/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/entertainment/fox-news-targets-latinos-with-new-website/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 15:17:37 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[entertainment]]></category>
		<category><![CDATA[hispanic online]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1004</guid>
		<description><![CDATA[Fox News plans to launch this fall a website aimed at a Latino audience as it seeks to build its coverage and links with one of the fastest-growing U.S. communities. Fox News, which is owned by Rupert Murdoch&#8217;s News Corp, said on Wednesday the new site FOX News Latino (www.FoxNewsLatino.com) will provide original news and features focused exclusively on the Latino community. The U.S. Latino population is one of the fastest growing, accounting for around 15.4 percent of the population in 2008, up from 12.5 percent in 2000, according to Pew Research. As that population grows, marketers are spending more of their advertising dollars with Hispanic media outlets. &#8220;About a third of the country is going to be of Latino heritage by 2050 and we thought it was time to launch a site with more of a focus,&#8221; said Michael Clemente, Fox News&#8217; senior vice president of news editorial. But Clemente said it was unlikely Fox News will launch a news television channel focused on the Latino community. &#8220;It&#8217;s not on the drawing board. There&#8217;s just too much to be had among the 700 cable channel universe right now.&#8221; The new website will feature videos and other content in both [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/entertainment/fox-news-targets-latinos-with-new-website/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Customer experience and sentiment analysis</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/customer-experience-and-sentiment-analysis/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/customer-experience-and-sentiment-analysis/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 13:55:51 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[Multicultural Online Monitoring]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[business intelligence]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[online monitoring]]></category>
		<category><![CDATA[sentiment analysis]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=990</guid>
		<description><![CDATA[The notion that listening to your customer’s voice is important is well entrenched. Companies have long depended on data from customer surveys, call center transcripts and focus groups, captured in structured formats and handled through business intelligence applications, to help point the way to improved customer service, product enhancements and competitor vulnerabilities. But the sheer volume of the customer choir in the Web 2.0 age often leaves companies scrambling to keep up. Publishing is now in the hands of the public, who have a vexing tendency to post with blunt honesty in unstructured formats via blogs, tweets, e-mails and forums about products and services that delight or disappoint them. And those opinions hold weight. A 2007 study by Jupiter Research (since acquired by Forrester), called “Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape,” found that 30 percent of frequent social networkers trust their peers’ opinions when making a major purchase decision, compared to the 10 percent who trust advertisements. As Andreas Wiegend, former chief scientist of Amazon.com, predicted in a blog post for the Monitor Talent Group, “In 2009, more data will be generated by individuals than in the entire history of mankind through 2008.” Companies face a very real [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/customer-experience-and-sentiment-analysis/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Gen Y or Millennials: Marketing Tips</title>
		<link>http://hispanic-marketing.com/bl/demographics/gen-y-or-millennials-marketing-tips/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/gen-y-or-millennials-marketing-tips/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 15:02:48 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[demographics]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[hispanic youth]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Hispanic Millennials]]></category>
		<category><![CDATA[millennials]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Multicultural Market Intelligence Tools]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media metrics]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=889</guid>
		<description><![CDATA[Most of us, marketers, are trying to engage the Millennials or Gen Y. Also, most marketers are still leery of Gen Y marketing techniques. Therefore, we need to keep understanding who they are, what they do, what they like and what they dislike. Here is a brief overview of the Millennials or Gen Y.


Listen to them online 24/7 using Multicultural Market Intelligence Tools
Gen Y believes in the power of WE and is all-inclusive.
Gen Y is multicultural and 34% of Millennials are Hispanics.]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/gen-y-or-millennials-marketing-tips/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Latinos Online, 2006-2008: Narrowing the Gap</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-customer-acquisition/latinos-online-2006-2008-narrowing-the-gap/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-customer-acquisition/latinos-online-2006-2008-narrowing-the-gap/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 02:53:35 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[latinos]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[pew hispanic center]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=799</guid>
		<description><![CDATA[From 2006 to 2008, internet use among Latino adults rose by 10 percentage points, from 54% to 64%.  In comparison, the rates for whites rose four percentage points, and the rates for blacks rose only two percentage points during that time period.  Though Latinos continue to lag behind whites, the gap in internet use has shrunk considerably. For Latinos, the increase in internet use has been fueled in large part by increases in internet use among groups that have typically had very low rates of internet use.  In particular, foreign-born Latinos, Latinos with less than a high school education, and Latinos with household incomes of less than $30,000 experienced particularly large increases in internet use. Whereas Latinos gained markedly in overall internet use, the pattern of home internet access changed very little.  In 2006, 79% of Latinos who were online had internet access at home, while in 2008, this number was 81%.  White and black internet users show a similar leveling off.  In 2006, 92% of white internet users had a home connection, compared with 94% in 2008. In 2006, 84% of African American internet users had a home connection, compared with 87% in 2008. While there was little increase [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-customer-acquisition/latinos-online-2006-2008-narrowing-the-gap/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>Fannie Mae Launches New HomePath.com in Spanish Aimed at Helping More Hispanics Buy Homes</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/economy/fannie-mae-launches-new-homepath-com-in-spanish-aimed-at-helping-more-hispanics-buy-homes/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/economy/fannie-mae-launches-new-homepath-com-in-spanish-aimed-at-helping-more-hispanics-buy-homes/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 20:01:02 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[economy]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[affordable housing]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=764</guid>
		<description><![CDATA[Interactive Tools and Information Designed to Guide Potential Homeowners Through Homebuying Process and Prevent Foreclosure Fannie Mae announced the company launched a Spanish version of its HomePath.com website designed to help more potential homeowners who speak Spanish purchase Fannie Mae-owned properties. The new website in Spanish mirrors the English version of HomePath.com featuring an interactive search tool of Fannie Mae-owned properties nationwide, details about HomePath® financing, a mortgage payment calculator, property alerts, as well as information on foreclosure prevention and the Making Home Affordable((SM)) program. Through HomePath.com, potential homeowners can access a database that includes a wide selection of homes from around the country &#8211; including the U.S. territory of Puerto Rico &#8211; which can be purchased directly from Fannie Mae. Properties include detailed information and photographs of single-family homes, condominiums, and town houses located in a variety of neighborhoods. &#8220;HomePath.com is a great resource that can help people find a lifelong home for themselves and their families,&#8221; said Fannie Mae Executive Vice President, Terry W. Edwards. &#8220;The website has a wealth of information to inform and guide potential homeowners through the process of buying a Fannie Mae-owned property.&#8221; The new release of HomePath.com in Spanish is part of a [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/economy/fannie-mae-launches-new-homepath-com-in-spanish-aimed-at-helping-more-hispanics-buy-homes/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Leading Sperm Bank Now Offers Interactive Spanish Website</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-customer-acquisition/leading-sperm-bank-now-offers-interactive-spanish-website/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-customer-acquisition/leading-sperm-bank-now-offers-interactive-spanish-website/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 00:16:26 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[Spanish language]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=734</guid>
		<description><![CDATA[California Cryobank (CCB), an international sperm banking leader, announced today the release of their upgraded Spanish website www.criobanco.com. Criobanco.com offers all the features of CCB&#8217;s English website www.cryobank.com including online ordering, donor search capability, and extensive information on using donor sperm. &#8220;California Cryobank has been servicing Latino communities all over the world for many years,&#8221; stated Cappy Rothman, MD, Co-founder. &#8220;Our goal is to make the process of selecting and using a sperm donor as easy as possible for our Spanish speaking clients.&#8221; CCB offers Spanish speaking representatives available to assist clients over the phone at 866-927-9622 Mon-Fri from 6am-6pm (Pacific Time). CCB is well known for their recently released celebrity Donor Look-a-Like website feature. &#8220;We have a wide selection of Latino donors who resemble celebrities such as Oscar De La Hoya, Javier Bardem, and Gael Garcia Bernal,&#8221; said Rothman. California Cryobank also provides fertility preservation services to men who are faced with cancer treatments, vasectomies, or those in the military or other high-risk occupations. Contact: Scott Brown of California Cryobank, +1-310-496-5681 Source: California Cryobank]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-customer-acquisition/leading-sperm-bank-now-offers-interactive-spanish-website/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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