Budweiser launched this mobile marketing campaign in Argentina in a wonderful effort to generate awareness about the dangers of drunk driving. The campaign, called “Termina bien la noche, escanea este codigo” (“End the night well, scan this code”), had simple…
Innovation comes in many forms and sometimes it comes in the form of smart apps. And when these smart apps are able to deliver loyalty, customer satisfaction, brand awareness and increased revenues, we have a winning combo. Smart Marketing Campaign…
If the consumer won’t come to the supermarket, then the supermarket must go to the consumer Digital marketing strategies in consumer marketing Tesco Home plus is Korea’s number 2 supermarket chain but it has recently become number one in online…
A new survey from Nielsen finds Hispanics, Asians/Pacific Islanders, and African-Americans have above-average smartphone adoption rates. Recent market data suggests that about three out of ten (31 percent ) of all U.S. mobile phone users now have a smartphone, but a new…
The OMMA Global conference had the usual speeches and panels on mobile and on pay-wall strategy, and social media, so it was fun to hear the panelists explain to the assembled publishers why email is so important and what makes…
