Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
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If the consumer won’t come to the supermarket, then the supermarket must go to the consumer Digital marketing strategies in consumer marketing Tesco Home plus is Korea’s number 2 supermarket chain but it has recently become number one in online sales thanks to a very original and clever virtual marketing strategy. Tesco Home plus...
A new survey from Nielsen finds Hispanics, Asians/Pacific Islanders, and African-Americans have above-average smartphone adoption rates. Recent market data suggests that about three out of ten (31 percent ) of all U.S. mobile phone users now have a smartphone, but a new survey from Nielsen shows adoption rates are even higher amongst some minority groups. According...
The OMMA Global conference had the usual speeches and panels on mobile and on pay-wall strategy, and social media, so it was fun to hear the panelists explain to the assembled publishers why email is so important and what makes email work for them. In a virtual chorus, they agreed: Email reaches everyone, is...
Single mobile females (SMFs) – young single women who have cell phones – assign to their mobile devices an important role in relationships and dating, organizing their lives, and in fashion, according to a recent study commissioned by Samsung Telecommunications America. “The cell phone is an integral part of the SMF’s life, serving as a...
Facebook’s “Like” functionality arrived in the real world this past month in Israel when Coke added RFID bracelets (Radio Frequency Identification) to the company’s Coca-Cola Village summer resort event, making it easy for high school attendees to share their experiences instantly on Facebook. Throughout the Village’s 40+ experiences teens simply placed their RFID bracelets...
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