Here is a compilation of the 36 Rules of Social Media from key social media gurus and marketers from all industries. It was put together by Fast Company and it illustrates some of the best practices to going about your social media strategy and…
Online Marketing
Mobile Marketing Campaign against Drunk Driving
Budweiser launched this mobile marketing campaign in Argentina in a wonderful effort to generate awareness about the dangers of drunk driving. The campaign, called “Termina bien la noche, escanea este codigo” (“End the night well, scan this code”), had simple…
Latinos Online 2012 Study
A Latinos Online 2012 study was presented by comScore, world leader in measuring of the digital world. The Latinos Online 2012 study shows a mexican online population reaching 27.9 million unique visitors in June 2012 and consumed an average of…
Smart Apps Usage in Smart Marketing Campaigns
Innovation comes in many forms and sometimes it comes in the form of smart apps. And when these smart apps are able to deliver loyalty, customer satisfaction, brand awareness and increased revenues, we have a winning combo. Smart Marketing Campaign…
Latinas, Social Media and Buzz influence
Latinas consult with their social network before they make a purchase 63% of the women interviewed use Orkut, Facebook, Twitter and other social media networks to search for information before purchasing a product or service Books, magazines and electronics are the…