Marketing Research

Hispanic Acculturation Secrets Unveiled

Hispanic Acculturation Process

Hispanic Acculturation secrets were unveiled at the Keynote Speech given by Claudia Goffan, Hispanic Marketing expert and Target Latino CEO, at Hispanic Day on the Hill and she reveals some of them on this article. As you may be aware, the…

Hispanic Market Trends Forecast

by Claudia “Havi” Goffan Target Latino CEO Claudia “Havi” Goffan had the honor of being appointed to the Innovaro Global Lifestyles Panel as their Hispanic Market Futurist. Following is a transcript of her presentation on The Future of the Hispanic…

Hispanic mobile consumers study

As Hollywood looks to drive waning movie ticket sales, their focus should be on the growing Hispanic population and their use of mobile devices throughout the movie-planning process. This insight comes from research within The Mobile Consumer: Hispanics, Movies &…

Latinos Key to Arizona Population Growth

In-depth analysis nonetheless shows increase could have been greater Latinos were pivotal to the population growth in Arizona in the last decade, comprising nearly half (48%) of the overall increase in residents since 2000, according to a National Association of Latino Elected…