Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
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Latinos will account for more than 80% of the growth in the population of 18- to 29-year-olds over the next few years and this makes them a key demographic for marketers targeting young consumers. However, marketers need to develop their marketing strategies taking into account the rapid changes under way in the composition of the...
If you ever wondered who attends the Verizon Wireless Workshops you would be surprised to find out who they are and how many they are. A few days ago, I attended my very first Verizon Wireless Workshop on Getting Started with Android. I signed up online at the Verizon Wireless Workshops site for the...
Reading multicultural and Hispanic marketing articles has become a daily routine. One article in particular called my attention and I am certain that – if you are browsing the Target Latino blog – it will capture your interest as well. It seems that Canadian marketers face the same dilemma than U.S. marketers. What do...
When comparing the Press Releases the Pew Hispanic sent out on October 5, 2010 and on November 3, 2010, one cannot but wonder. What is exactly the Latino vote? And do people really understand this Latino vote? The Pew announced prior to the Congressional Elections that their research indicated that “65% of Latino registered...
Wendy’s International, Inc. is rolling out a new series of television and radio commercials targeting the U.S. Hispanic market. Themed “Sabor de Verdad,” roughly translating to “Real Taste,” the Spanish-language campaign is the first Wendy’s effort from WPP Group’s Miami-based The Bravo Group, which was chosen by the QSR in August as its new...
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