Innovation comes in many forms and sometimes it comes in the form of smart apps. And when these smart apps are able to deliver loyalty, customer satisfaction, brand awareness and increased revenues, we have a winning combo. Smart Marketing Campaign…
Marketing Strategies
Selling online from North America to Latin America
A growing number of U.S. online retailers and consumer brand manufacturers are taking that challenge on by setting up shop and selling online in Latin America. It wasn’t quite the same as graduating from the e-commerce school of hard knocks,…
Hispanic Millennials require New Marketing Strategies
Latinos will account for more than 80% of the growth in the population of 18- to 29-year-olds over the next few years and this makes them a key demographic for marketers targeting young consumers. However, marketers need to develop their…
Who attends a Verizon Wireless Workshop?
If you ever wondered who attends the Verizon Wireless Workshops you would be surprised to find out who they are and how many they are. A few days ago, I attended my very first Verizon Wireless Workshop on Getting Started…
Spanish or English? How about Spanglish?
Reading multicultural and Hispanic marketing articles has become a daily routine. One article in particular called my attention and I am certain that – if you are browsing the Target Latino blog – it will capture your interest as well.…