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	<title>Hispanic Marketing Blog &#187; hispanic boomers</title>
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		<title>Understanding Latino Boomers</title>
		<link>http://hispanic-marketing.com/bl/demographics/understanding-latino-boomers/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/understanding-latino-boomers/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 02:19:43 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[demographics]]></category>
		<category><![CDATA[hispanic boomers]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[Hispanic market segmentation]]></category>
		<category><![CDATA[Latino boomers]]></category>
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		<category><![CDATA[US Hispanics]]></category>

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		<description><![CDATA[Focalyst, a reseach firm specialized in seniors and boomers, presented the results of a new study that provides valuable insights on one of the most complex segments of the U.S. Hispanic population: seniors Hispanic Boomers (those born between 1946 and 1964) represent approximately 10% of the US Boomer segment – over 7 million consumers – but cannot be segmented by language alone, a Focalyst study concludes. “Marketers need to look beyond language and understand the demographic, attitudinal and behavioral differences within the Hispanic Boomer market in order to reach this target,” said Jack Lett, executive director of Focalyst. Two in three Hispanic Boomers are “more acculturated,” considered either “Bicultural” or “Acculturated” : •Bicultural Hispanics – 24% of Hispanic Boomers – are US-born or foreign-born and have lived many years in the US; they are bilingual and consume both English and Spanish media; they identify with aspects of both cultures. •Acculturated Hispanics - 41% – are US-born and English-dominant; they consume English media; and they identify strongly with American culture, but still keep ties with their Hispanic culture. •Unacculturated Hispanics – 35% – are foreign-born and speak Spanish in the home; they consume more Spanish than non-Spanish media; and they identify [...]]]></description>
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