WOM – Word-of-Mouth

The Latino Vote

November 18, 2010

When comparing the Press Releases the Pew Hispanic sent out on October 5, 2010 and on November 3, 2010, one cannot but wonder. What is exactly the Latino vote? And do people really understand this Latino vote? The Pew announced prior to the Congressional Elections that their research indicated that “65% of Latino registered...

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Translate Word of Mouth With Social Media Monitoring Tools

October 1, 2010
Translate Word of Mouth With Social Media Monitoring Tools

The abundance of content that is easy to access and consume makes launching and sustaining noteworthy online projects challenging. As social media matures, the need to measure online word of mouth and demonstrate success becomes indisputable. A comprehensive measurement plan should consist of three parts—gauging the audiences’ reactions to a brand before, during and...

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Offline WOM More Prevalent, Positive and Credible than Online Buzz

September 7, 2010
Offline WOM More Prevalent, Positive and Credible than Online Buzz

Word-of-mouth (WOM) conversations that take place in person and over the phone are overwhelmingly more prevalent than those online, according to research. Also, face-to-face communication is more positive in tone, more likely to be judged highly credible and more likely to lead to strong purchase intent than online talk, the study found Below, some of the...

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WOM Research: Moms Buzz about Brands

August 31, 2010
WOM Research: Moms Buzz about Brands

New moms and pregnant women have over 109 word-of-mouth conversations per week about products, services, and brands, most of them positive and considered highly credible by other moms, according to a study conducted for BabyCenter. Per day, the group engages in one-third more word-of-mouth (WOM) conversation than the total public or women in general, the study found:...

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Featured Post

Multicultural Is the New Mainstream

By

The U.S. population is becoming increasingly diverse, and while statistics aren’t really necessary to confirm the obvious, the soon-to-be-released 2010 U.S. Census figures likely...

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