Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
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The Pew Hispanic Center, a project of the Pew Research Center, has released a new report on national Latino leaders. The findings indicate that, by their own reckoning, Latinos living in the United States do not have a national leader. When asked in an open-ended question to name the person they consider “the most...
Consumers in Brazil and Argentina Most Likely to Make Purchases Online, Females More Likely Than Males to Buy Online in Latin America comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released results from a study of the e-commerce landscape in Latin America. The study, which surveyed nearly 800 respondents, looked at...
The U.S. population is becoming increasingly diverse, and while statistics aren’t really necessary to confirm the obvious, the soon-to-be-released 2010 U.S. Census figures likely will support the multicultural boom over the past decade. Last week, national advertisers and marketers convened at a conference to discuss the implications of today’s broad and progressively more complex...
When comparing the Press Releases the Pew Hispanic sent out on October 5, 2010 and on November 3, 2010, one cannot but wonder. What is exactly the Latino vote? And do people really understand this Latino vote? The Pew announced prior to the Congressional Elections that their research indicated that “65% of Latino registered...
The OMMA Global conference had the usual speeches and panels on mobile and on pay-wall strategy, and social media, so it was fun to hear the panelists explain to the assembled publishers why email is so important and what makes email work for them. In a virtual chorus, they agreed: Email reaches everyone, is...
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