hispanic customer acquisition

Cultural differences: its impact on Customer acquisition and retention

July 15, 2008

by Claudia Goffan When I arrived to the U.S., 18 years ago, I opened a checking Account with Bank of America. It was obvious. The name, Bank of America, carried in it a familiarity that no other bank did. I, too, was born in America, the continent of America. What people do not know...

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Reaching Hispanic businesses

June 1, 2008

by Claudia Goffan An amazing thing happened the other day. A colleague of mine and I decided to have lunch at a customer’s restaurant. On waiting to be seated, we noticed that the metal napkin holder on every table had a magnet of our bank. Let me correct myself, every napkin holder had two...

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Smartphone user experience: A Latina’s Perspective

Smartphone user experience: A Latina’s Perspective As most of you know, a few weeks ago and thanks to a recommendation from my dear friend...

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