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	<title>Hispanic Marketing Blog &#187; hispanic customer acquisition</title>
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		<title>Smartphone user experience: A Latina&#8217;s Perspective</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-customer-acquisition/smartphone-user-experience-a-latina-perspective/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-customer-acquisition/smartphone-user-experience-a-latina-perspective/#comments</comments>
		<pubDate>Tue, 28 Feb 2012 18:39:45 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[#samp]]></category>
		<category><![CDATA[#VZWA]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[ATT]]></category>
		<category><![CDATA[Droid Razr 4G LTE]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Latina]]></category>
		<category><![CDATA[latina perspective]]></category>
		<category><![CDATA[mobile phone]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[sample]]></category>
		<category><![CDATA[smartphone user experience]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Telecom]]></category>
		<category><![CDATA[Verizon]]></category>
		<category><![CDATA[Verizon Wireless]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/bl/?p=1854</guid>
		<description><![CDATA[Smartphone user experience: A Latina&#8217;s Perspective As most of you know, a few weeks ago and thanks to a recommendation from my dear friend and colleague Julito Varela (@julito77) I was named Verizon Brand Ambassador. As a marketing strategist and technologist I was so excited to get to test cool gadgets I could hardly wait to begin. The Droid Razr 4G LTE arrived one day at noon and I took my time to open it so I could savor every part of the smartphone user experience. I wanted to capture every detail, every impression I had with the product and the service. But in order to give some you some perspective on my evaluation, let me share a bit about me. I was a loyal Verizon Wireless customer for 11 years. The quality of their network was always what kept me with them. &#8220;Can you hear me now&#8221; was a reality for me. And then I had to choose a smartphone. I did try the original Droid and found it so hard to maneuver. I need to clarify that I am a super geek and at one time in my career I used to build LANs and WANs with my [...]]]></description>
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		<title>Multicultural Is the New Mainstream</title>
		<link>http://hispanic-marketing.com/bl/advertising/multicultural-is-the-new-mainstream/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/multicultural-is-the-new-mainstream/#comments</comments>
		<pubDate>Tue, 23 Nov 2010 15:03:59 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[AHAA]]></category>
		<category><![CDATA[cultural differences]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[Latina millennial]]></category>
		<category><![CDATA[mainstream marketing]]></category>
		<category><![CDATA[multicultural]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1262</guid>
		<description><![CDATA[The U.S. population is becoming increasingly diverse, and while statistics aren&#8217;t really necessary to confirm the obvious, the soon-to-be-released 2010 U.S. Census figures likely will support the multicultural boom over the past decade.  Last week, national advertisers and marketers convened at a conference to discuss the implications of today&#8217;s broad and progressively more complex marketplace.  Identifying &#8220;best practices&#8221; for communicating with multicultural consumers, some presenters indicated that a singular insight focused on commonalities between cultural segments should drive marketing strategy; however, the voice of Hispanic-specialized agencies, the Association of Hispanic Advertising Agencies (AHAA), disagrees with this one-size-fits-all approach. &#8220;Trying to be all things to all consumers not only waters down the communication but also waters down the results,&#8221; says Jessica Pantanini, AHAA chair and COO of Bromley Communications.  &#8220;The population is definitely more multicultural but that only reinforces the need for customized, one-to-one communication.  It&#8217;s more impactful than mass marketing as evidenced by the obvious success of digital and social interactive media.  The growing diversity of the country requires even more insight and understanding of the cultural and ethnic nuances and differences that drive behavior and purchase, and connect with consumers in a unique way.&#8221; AHAA is concerned that advertisers&#8217; request [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/multicultural-is-the-new-mainstream/feed/</wfw:commentRss>
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		<title>Kraft, Tecate Share Hispanic Marketing Knowledge</title>
		<link>http://hispanic-marketing.com/bl/marketing-strategies/kraft-tecate-share-hispanic-marketing-knowledge/</link>
		<comments>http://hispanic-marketing.com/bl/marketing-strategies/kraft-tecate-share-hispanic-marketing-knowledge/#comments</comments>
		<pubDate>Thu, 20 May 2010 12:54:38 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[hispanic marketing strategy]]></category>
		<category><![CDATA[hispanic strategy]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[Tecate]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=981</guid>
		<description><![CDATA[With all of their diversity, marketing successfully to Hispanics comes down to core best practices that have far more overlap than divergence from best practices in the general market. Case in point: In recent interviews with Carlos Boughton, brand director, Tecate Equity for Heineken USA, and Chris McGrath, senior director, Latina cohorts for Kraft Foods North America, each expressed very similar thoughts regarding key principles for success &#8212; although their target audiences are quite different. Not surprisingly, key principle #1 is developing a deep understanding of the lifestyles and primary motivators of the Hispanic consumer prospect segments or universes for specific product categories /brands. Both Tecate and Kraft of course engage in extensive, in-house consumer research, as well as sharing knowledge with other major marketer companies that participate in the Latinum Hispanic marketing business network. However, both Boughton and McGrath stress that research is a means to that end of truly understanding the consumer groups in order to establish a clear, relevant, overarching identity that guides all marketing messages. As a major brand that is not only marketed exclusively to Hispanics, but specifically to male Hispanic immigrants of Mexican origin, Tecate is somewhat unusual. However, Boughton stresses that brands casting [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/marketing-strategies/kraft-tecate-share-hispanic-marketing-knowledge/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Inside Hispanic America</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/inside-hispanic-america/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/inside-hispanic-america/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 15:04:59 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[atlanta]]></category>
		<category><![CDATA[best multicultural awareness article]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[Hispanic expertise]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[Hispanic market segmentation]]></category>
		<category><![CDATA[Immigration]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=804</guid>
		<description><![CDATA[by Claudia &#8220;Havi&#8221; Goffan Winner of the Publisher&#8217;s Multicultural Award Category: Best Multicultural Awareness Article What is life like in America for Hispanic Americans?  What are their thoughts and concerns about family, employment, education, religion, opportunities, and healthcare?  We asked Claudia Goffan, founder of Target Latino, an Atlanta based marketing and consulting firm specializing in the Hispanic market, to provide &#8220;The College World Reporter&#8221; readers with her own views from inside Hispanic America. Here is our interview: Q.Could you give us an inside look at Hispanic or Latino life? A. To fully understand the Hispanic market, you need to analyze it by country of origin, level of acculturation, age, sex, marital status and educational level. Although some generalizations can be made, they have to be understood as such and not as an answer to comprehending the culture. Let&#8217;s talk about some of the generalizations about the Hispanic culture. The very first one that comes to mind is about family being the first priority, the children are celebrated and sheltered and the wife usually fulfills a domestic role. Hispanics have a long Roman Catholic tradition and this usually implies quite a fatalistic outlook where destiny is in the hands of God. Latin American [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/inside-hispanic-america/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<title>Latinos Online, 2006-2008: Narrowing the Gap</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-customer-acquisition/latinos-online-2006-2008-narrowing-the-gap/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-customer-acquisition/latinos-online-2006-2008-narrowing-the-gap/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 02:53:35 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[latinos]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[pew hispanic center]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=799</guid>
		<description><![CDATA[From 2006 to 2008, internet use among Latino adults rose by 10 percentage points, from 54% to 64%.  In comparison, the rates for whites rose four percentage points, and the rates for blacks rose only two percentage points during that time period.  Though Latinos continue to lag behind whites, the gap in internet use has shrunk considerably. For Latinos, the increase in internet use has been fueled in large part by increases in internet use among groups that have typically had very low rates of internet use.  In particular, foreign-born Latinos, Latinos with less than a high school education, and Latinos with household incomes of less than $30,000 experienced particularly large increases in internet use. Whereas Latinos gained markedly in overall internet use, the pattern of home internet access changed very little.  In 2006, 79% of Latinos who were online had internet access at home, while in 2008, this number was 81%.  White and black internet users show a similar leveling off.  In 2006, 92% of white internet users had a home connection, compared with 94% in 2008. In 2006, 84% of African American internet users had a home connection, compared with 87% in 2008. While there was little increase [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-customer-acquisition/latinos-online-2006-2008-narrowing-the-gap/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Fannie Mae Launches New HomePath.com in Spanish Aimed at Helping More Hispanics Buy Homes</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/economy/fannie-mae-launches-new-homepath-com-in-spanish-aimed-at-helping-more-hispanics-buy-homes/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/economy/fannie-mae-launches-new-homepath-com-in-spanish-aimed-at-helping-more-hispanics-buy-homes/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 20:01:02 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[economy]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[affordable housing]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=764</guid>
		<description><![CDATA[Interactive Tools and Information Designed to Guide Potential Homeowners Through Homebuying Process and Prevent Foreclosure Fannie Mae announced the company launched a Spanish version of its HomePath.com website designed to help more potential homeowners who speak Spanish purchase Fannie Mae-owned properties. The new website in Spanish mirrors the English version of HomePath.com featuring an interactive search tool of Fannie Mae-owned properties nationwide, details about HomePath® financing, a mortgage payment calculator, property alerts, as well as information on foreclosure prevention and the Making Home Affordable((SM)) program. Through HomePath.com, potential homeowners can access a database that includes a wide selection of homes from around the country &#8211; including the U.S. territory of Puerto Rico &#8211; which can be purchased directly from Fannie Mae. Properties include detailed information and photographs of single-family homes, condominiums, and town houses located in a variety of neighborhoods. &#8220;HomePath.com is a great resource that can help people find a lifelong home for themselves and their families,&#8221; said Fannie Mae Executive Vice President, Terry W. Edwards. &#8220;The website has a wealth of information to inform and guide potential homeowners through the process of buying a Fannie Mae-owned property.&#8221; The new release of HomePath.com in Spanish is part of a [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/economy/fannie-mae-launches-new-homepath-com-in-spanish-aimed-at-helping-more-hispanics-buy-homes/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Leading Sperm Bank Now Offers Interactive Spanish Website</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-customer-acquisition/leading-sperm-bank-now-offers-interactive-spanish-website/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-customer-acquisition/leading-sperm-bank-now-offers-interactive-spanish-website/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 00:16:26 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[Spanish language]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=734</guid>
		<description><![CDATA[California Cryobank (CCB), an international sperm banking leader, announced today the release of their upgraded Spanish website www.criobanco.com. Criobanco.com offers all the features of CCB&#8217;s English website www.cryobank.com including online ordering, donor search capability, and extensive information on using donor sperm. &#8220;California Cryobank has been servicing Latino communities all over the world for many years,&#8221; stated Cappy Rothman, MD, Co-founder. &#8220;Our goal is to make the process of selecting and using a sperm donor as easy as possible for our Spanish speaking clients.&#8221; CCB offers Spanish speaking representatives available to assist clients over the phone at 866-927-9622 Mon-Fri from 6am-6pm (Pacific Time). CCB is well known for their recently released celebrity Donor Look-a-Like website feature. &#8220;We have a wide selection of Latino donors who resemble celebrities such as Oscar De La Hoya, Javier Bardem, and Gael Garcia Bernal,&#8221; said Rothman. California Cryobank also provides fertility preservation services to men who are faced with cancer treatments, vasectomies, or those in the military or other high-risk occupations. Contact: Scott Brown of California Cryobank, +1-310-496-5681 Source: California Cryobank]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-customer-acquisition/leading-sperm-bank-now-offers-interactive-spanish-website/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>First Bilingual Educational Toy Brand, Ingenio(TM), Hits the U.S. Market</title>
		<link>http://hispanic-marketing.com/bl/demographics/children-latino-market/first-bilingual-educational-toy-brand-ingeniotm-hits-the-u-s-market/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/children-latino-market/first-bilingual-educational-toy-brand-ingeniotm-hits-the-u-s-market/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 18:46:39 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[children Latino market]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Hispanic children]]></category>
		<category><![CDATA[Spanish language]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=725</guid>
		<description><![CDATA[Alpharetta, Ga.-based Smart Play, LLC has launched Ingenio(TM), the first entirely bilingual brand of educational toys and games in the United States. The product line features 10 portable, affordable toys and games that teach a comprehensive range of early learning skills in English and Spanish &#8211; fine motor, reading, writing, math, vocabulary, geography and problem solving. Ingenio&#8217;s bilingual product line ranges from electronic learning toys and puzzles to educational games. All products emphasize English and Spanish equally to enable the child to learn a second language easily. The light-weight, travel-friendly products offer children dynamic, &#8220;unplugged&#8221; playtime, free from the chain-and-drain of a computer or television. Unlocking a world of opportunities, Ingenio helps preschool and grade school children (ages 3-8 years) learn both languages in the context of fun. Smart Play&#8217;s products are bilingual by design(TM) to facilitate learning at an early age, which research indicates is the prime time for language acquisition. The proven benefits of bilingualism include greater cognitive flexibility, improved powers of concept formation and enhanced creativity. Spanish is the second-most prominent language in the country, and nearly 25 percent of all U.S. children between the ages of 3 and 6 are of Hispanic origin (a number that is [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/children-latino-market/first-bilingual-educational-toy-brand-ingeniotm-hits-the-u-s-market/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<title>First major U.S. bank to offer mobile banking in Spanish</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-customer-acquisition/first-major-u-s-bank-to-offer-mobile-banking-in-spanish/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-customer-acquisition/first-major-u-s-bank-to-offer-mobile-banking-in-spanish/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 03:08:39 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=692</guid>
		<description><![CDATA[Citibank Launches Citi Mobile(R) En Espanol Hispanic consumers now have even more options when it comes to their everyday banking. Citibank has just launched Citi Mobile en Espanol to enable customers who prefer to bank in Spanish to do so from their smartphones. The Spanish-language service lets customers manage their accounts, pay bills, locate Citibank branches and more &#8211; all from the convenience of their cell phones. Citibank is the first major U.S. bank to offer mobile banking in Spanish. &#8220;Citi Mobile en Espanol offers our Spanish speaking customers the ability to bank anywhere, anytime on their smartphones,&#8221; said Liza Landsman, Executive Vice President, North America Internet &#38; Mobile, Citi. &#8220;With Hispanic customers making up almost one-quarter of our customer base, the service makes banking even easier for this important and growing audience.&#8221; Hispanics are among the most active mobile Web users in the United States. According to a recent independent report on Wireless Internet Use from Pew Research, nearly one-half of English-speaking Hispanic consumers reported accessing the Internet via a handheld device in 2009.(i) Of these consumers, about 29 percent reported going online &#8220;on a typical day&#8221; through a mobile device.(ii) Citi Mobile en Espanol mirrors the functionality of [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-customer-acquisition/first-major-u-s-bank-to-offer-mobile-banking-in-spanish/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Procter &amp; Gamble Supports Latino Education with a $1.5 Million Pledge to the Hispanic Scholarship Fund</title>
		<link>http://hispanic-marketing.com/bl/demographics/hispanic-youth/procter-gamble-supports-latino-education-with-a-1-5-million-pledge-to-the-hispanic-scholarship-fund/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/hispanic-youth/procter-gamble-supports-latino-education-with-a-1-5-million-pledge-to-the-hispanic-scholarship-fund/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 20:02:48 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic youth]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[Latino Youth]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=664</guid>
		<description><![CDATA[Scholarship applications now available until Feb. 2010 Procter &#38; Gamble (P&#38;G) (NYSE: PG) and the Hispanic Scholarship Fund (HSF) are pleased to announce that P&#38;G is awarding $1.5 million under the company&#8217;s Live, Learn and Thrive(TM) global cause to support HSF, the leading Hispanic organization devoted to awarding university scholarships. The grant will be provided over the next four years to support scholarships to increase participation from Hispanics in the STEM (science, technology, engineering and mathematics) areas, as well as sponsoring educational outreach programs. This contribution will help award 192, $2,500 scholarships to eligible Hispanic students nationwide in the next four years. Thanks to the support of companies like Procter &#38; Gamble, the Hispanic Scholarship Fund has given over 90,000 scholarships to students in need worth over $250 million in the past 34 years. Two-thirds of these students were the first in their families to go to college. &#8220;Through the Live, Learn and Thrive Scholarship program, P&#38;G is enabling a cadre of academically talented, low income, first in family to attend college students complete an important new step in realizing the American dream. And, by focusing on STEM majors, P&#38;G is strategically investing in future career paths destined to assure continued success [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/hispanic-youth/procter-gamble-supports-latino-education-with-a-1-5-million-pledge-to-the-hispanic-scholarship-fund/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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