Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
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Smartphone user experience: A Latina’s Perspective As most of you know, a few weeks ago and thanks to a recommendation from my dear friend and colleague Julito Varela (@julito77) I was named Verizon Brand Ambassador. As a marketing strategist and technologist I was so excited to get to test cool gadgets I could hardly...
The U.S. population is becoming increasingly diverse, and while statistics aren’t really necessary to confirm the obvious, the soon-to-be-released 2010 U.S. Census figures likely will support the multicultural boom over the past decade. Last week, national advertisers and marketers convened at a conference to discuss the implications of today’s broad and progressively more complex...
With all of their diversity, marketing successfully to Hispanics comes down to core best practices that have far more overlap than divergence from best practices in the general market. Case in point: In recent interviews with Carlos Boughton, brand director, Tecate Equity for Heineken USA, and Chris McGrath, senior director, Latina cohorts for Kraft...
by Claudia “Havi” Goffan Winner of the Publisher’s Multicultural Award Category: Best Multicultural Awareness Article What is life like in America for Hispanic Americans? What are their thoughts and concerns about family, employment, education, religion, opportunities, and healthcare? We asked Claudia Goffan, founder of Target Latino, an Atlanta based marketing and consulting firm specializing...
From 2006 to 2008, internet use among Latino adults rose by 10 percentage points, from 54% to 64%. In comparison, the rates for whites rose four percentage points, and the rates for blacks rose only two percentage points during that time period. Though Latinos continue to lag behind whites, the gap in internet use...
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