hispanic customer acquisition

Multicultural Is the New Mainstream

November 23, 2010

The U.S. population is becoming increasingly diverse, and while statistics aren’t really necessary to confirm the obvious, the soon-to-be-released 2010 U.S. Census figures likely will support the multicultural boom over the past decade.  Last week, national advertisers and marketers convened at a conference to discuss the implications of today’s broad and progressively more complex...

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Kraft, Tecate Share Hispanic Marketing Knowledge

May 20, 2010
Kraft, Tecate Share Hispanic Marketing Knowledge

With all of their diversity, marketing successfully to Hispanics comes down to core best practices that have far more overlap than divergence from best practices in the general market. Case in point: In recent interviews with Carlos Boughton, brand director, Tecate Equity for Heineken USA, and Chris McGrath, senior director, Latina cohorts for Kraft...

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Inside Hispanic America

January 7, 2010
Inside Hispanic America

by Claudia “Havi” Goffan Winner of the Publisher’s Multicultural Award Category: Best Multicultural Awareness Article What is life like in America for Hispanic Americans?  What are their thoughts and concerns about family, employment, education, religion, opportunities, and healthcare?  We asked Claudia Goffan, founder of Target Latino, an Atlanta based marketing and consulting firm specializing...

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Latinos Online, 2006-2008: Narrowing the Gap

December 29, 2009

From 2006 to 2008, internet use among Latino adults rose by 10 percentage points, from 54% to 64%.  In comparison, the rates for whites rose four percentage points, and the rates for blacks rose only two percentage points during that time period.  Though Latinos continue to lag behind whites, the gap in internet use...

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Fannie Mae Launches New HomePath.com in Spanish Aimed at Helping More Hispanics Buy Homes

December 2, 2009
Fannie Mae Launches New HomePath.com in Spanish Aimed at Helping More Hispanics Buy Homes

Interactive Tools and Information Designed to Guide Potential Homeowners Through Homebuying Process and Prevent Foreclosure Fannie Mae announced the company launched a Spanish version of its HomePath.com website designed to help more potential homeowners who speak Spanish purchase Fannie Mae-owned properties. The new website in Spanish mirrors the English version of HomePath.com featuring an...

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Featured Post

Multicultural Is the New Mainstream

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The U.S. population is becoming increasingly diverse, and while statistics aren’t really necessary to confirm the obvious, the soon-to-be-released 2010 U.S. Census figures likely...

Read more »