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Let’s cover Brazil now as our next country and explore their gestures and body language a bit. When conversing, good eye contact is important. To not do so is considered impolite. In a marketplace, if a vendor holds his hand out, fingers extended and flips the thumb back and forth it merely means, ‘There...
Our next country is Colombia: Colombian women will often substitute the gesture of holding forearms for a handshake. Men shake hands with direct eye contact. Once a friendship has developed, greetings become warmer and a lot more hands on - men will embrace and pat each other on the shoulder (known as an “abrazo”)...
The next country and second on the series of understanding body language and Hispanic culture. Puerto Rico As in most Latin countries, people tend to stand close to one another in any social or even business setting. This relates to a different perspective on ‘personal space,’ with North Americans and many Europeans believing that...
Body language is an important part of the communication process. Noticing the signals that people send out with their body language is a very useful social skill. All who specialize in research, grassroots marketing, community outreach, event marketing understand that body language is a key body of knowledge to have. This is the first of a...
We, at Target Latino, have decided to spread a little cheer this Holiday Season. And we want to give the gift of recognition and help promote our colleagues that have worked so brilliantly and hard this year to write their great articles on Hispanics / Latinos and, even better, Hispanic marketing. So, if you…...
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