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	<title>Hispanic Marketing Blog &#187; hispanic business</title>
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		<title>SABEResPODER &amp; Best Buy Partner to Promote Informed Shopping Decisions During This Holiday Season</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-business-hispanic-marketing/saberespoder-best-buy-partner-to-promote-informed-shopping-decisions-during-this-holiday-season/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-business-hispanic-marketing/saberespoder-best-buy-partner-to-promote-informed-shopping-decisions-during-this-holiday-season/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 22:04:40 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic business]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Hispanic business]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[Latino Youth]]></category>
		<category><![CDATA[Los Angeles]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=796</guid>
		<description><![CDATA[The initiative aims at educating the Latino community on how best to take advantage of the technology at their reach. Best Buy unites with SABEResPODER to educate the Hispanic community about how to get the most out of the latest technology and understand their rights as consumers. Various studies show that Latinos purchase more televisions, digital cameras, cell phones, and computers than the average population. However, Raul P. Lomeli-Azoubel, Executive Chairman for SABEResPODER, said that, &#8220;the statistics also reveal a different reality: the technological advances, that serve to make our lives easier, are not being used to their full potential.&#8221; For this reason, SABEResPODER, with Best Buy&#8217;s support, has published an educational guide about &#8220;New Technologies&#8221; with the main objective of sharing vital information, so that consumers can learn more about their options. The educational campaign also includes an informative video on the subject and workshops that will be offered to community groups. The goal of the initiative is to promote smarter, more informed, consumer electronic shopping, and help the community purchase products that actually meet their specific needs. &#8220;Our knowledgeable, non-commission sales specialists are trained specifically to help our customers find the right product solution to best fit their [...]]]></description>
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		<title>Automotive Website Targets Hispanic Car Buyers and Sellers</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/automotive-website-targets-hispanic-car-buyers-and-sellers/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/automotive-website-targets-hispanic-car-buyers-and-sellers/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 14:40:32 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic business]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[bilingual strategy]]></category>
		<category><![CDATA[Hispanic business]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[Spanish language]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=373</guid>
		<description><![CDATA[AutosAhora.com helps Hispanic consumers and dealerships targeting Hispanics to list their cars for sale. AutosAhora.com, the one-stop online resource for Hispanic new and used car buyers now offers consumers and dealerships the ability to sell their cars online. Consumers can list their cars for sale on the site for free for thirty days, and dealerships can upload extensive inventory for a low monthly fee. AutosAhora.com allows consumers and dealerships alike, to manage their offers and listings with a simple interface and allows dealerships to personalize their ads to reinforce their brand image at the local and national level. AutosAhora.com is one of the few comprehensive online resources that allows Hispanics to shop for a car, sell a car and obtain financing entirely in English and Spanish. AutosAhora.com also features articles on the new government sponsored &#8220;Cash for Clunkers&#8221; program and calculators that help consumers understand how much they can afford. Source: AutosAhora.com]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/automotive-website-targets-hispanic-car-buyers-and-sellers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>U.S. Census Facts for Features: Hispanic Heritage Month 2009: Sept. 15 &#8211; Oct. 15</title>
		<link>http://hispanic-marketing.com/bl/demographics/hispanic-women/u-s-census-facts-for-features-hispanic-heritage-month-2009-sept-15-oct-15/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/hispanic-women/u-s-census-facts-for-features-hispanic-heritage-month-2009-sept-15-oct-15/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 20:16:24 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[children Latino market]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[hispanic business]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic women]]></category>
		<category><![CDATA[immigration]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[Georgia]]></category>
		<category><![CDATA[Hispanic business]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[Immigration]]></category>
		<category><![CDATA[Latino Youth]]></category>
		<category><![CDATA[mexico]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=343</guid>
		<description><![CDATA[WASHINGTON, July 15 /PRNewswire/ &#8212; In September 1968, Congress authorized President Lyndon B. Johnson to proclaim National Hispanic Heritage Week, which was observed during the week that included Sept. 15 and Sept. 16. The observance was expanded in 1988 to a monthlong celebration (Sept. 15 &#8211; Oct. 15). America celebrates the culture and traditions of those who trace their roots to Spain, Mexico and the Spanish-speaking nations of Central America, South America and the Caribbean. Sept. 15 was chosen as the starting point for the celebration because it is the anniversary of independence of five Latin American countries: Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. In addition, Mexico and Chile celebrate their independence days on Sept. 16 and Sept. 18, respectively. Population 46.9 million The estimated Hispanic population of the United States as of July 1, 2008, making people of Hispanic origin the nation&#8217;s largest ethnic or race minority. Hispanics constituted 15 percent of the nation&#8217;s total population. In addition, there are approximately 4 million residents of Puerto Rico. Source: Population estimates http://www.census.gov/Press-Release/www/releases/archives/population/013733.html and http://www.census.gov/Press-Release/www/releases/archives/population/013049.html More than 1 &#8230;of every two people added to the nation&#8217;s population between July 1, 2007, and July 1, 2008, was Hispanic. There were 1.5 million [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/hispanic-women/u-s-census-facts-for-features-hispanic-heritage-month-2009-sept-15-oct-15/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<title>LG Electronics Reorganizes Manufacturing Facilities, Increases Investment in Mexico</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/lg-electronics-reorganizes-manufacturing-facilities-increases-investment-in-mexico/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/lg-electronics-reorganizes-manufacturing-facilities-increases-investment-in-mexico/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 18:39:07 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic business]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[Hispanic business]]></category>
		<category><![CDATA[mexico]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=217</guid>
		<description><![CDATA[MEXICO CITY, July 6 /PRNewswire/ &#8212; LG Electronics is planning to reorganize manufacturing plants and expand investments in Mexico to maximize efficiency and competitiveness. The company will invest an additional US$100 million over the next three years, increasing total production capacity to US$4 billion. This is designed to generate synergies among plants in Mexico and improve cash flow during the current global recession, while further improving capabilities to serve customers in North, Central and South America. LG Electronics currently operates three manufacturing facilities in Mexico: Reynosa and Mexicali producing TVs and Monterrey making refrigerators and electric ovens. The reorganization program, which is now under way, includes: Consolidation of LCD TV manufacturing plants &#8212; Two separate plants in Reynosa and Mexicali will be integrated into one consolidated plant in Reynosa to produce mid-large size and premium TVs. Consolidation is expected to be completed by September 2009. Outsourcing of small- and medium-size LCD TVs &#8212; LG Electronics plans to expand its collaboration with an external manufacturing partner in Mexico. Withdrawal from mobile phone manufacturing in Mexicali &#8211; With the closure of the Mexicali plant in June, handsets for North America will be produced in Korea and China. Expansion of Monterrey plant capabilities &#8212; The refrigerator and electric oven manufacturing Monterrey plant will start producing gas ovens by the end of 2009. Localization of components &#8212; LG Electronics will source more components in Mexico to gain cost competitiveness Planned increases [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/lg-electronics-reorganizes-manufacturing-facilities-increases-investment-in-mexico/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>US-Based Web Site Targets Legal Marketing at US Hispanics in Their Native Language</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-business-hispanic-marketing/us-based-web-site-targets-legal-marketing-at-us-hispanics-in-their-native-language/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-business-hispanic-marketing/us-based-web-site-targets-legal-marketing-at-us-hispanics-in-their-native-language/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 15:52:07 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic business]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[legal]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=190</guid>
		<description><![CDATA[English-Only Legal Marketing Sites Fail to Reach a Growing Segment of US Population in Spanish. Article marketing on legal topics in a target market’s own language, such as Spanish for Hispanics, provides an unrivaled opportunity to increase a legal firm’s online exposure and web traffic. Miami, FL, June 28, 2009 &#8211;(PR.com)&#8211; A new website seeks to tap directly into the US Hispanic market for legal services by offering an outlet to market legal services in Spanish. TusDerechosLegales.Com targets Hispanics by delivering general information online exclusively in Spanish through short articles on a legal topic. Some legal topics, such as immigration and divorce, naturally provide an opportunity for lawyers to extend their marketing reach in Spanish. Short articles in their native language allow Hispanics in the US to find relevant information quickly and in an understandable format that online translators do not provide. This, in turn, leads to an easier process in locating attorneys who can provide the services needed. Marketing legal services in Spanish is an example of niche marketing. Because the internet lends itself to this type of marketing, TusDerechosLegales.Com expects to gain significant traffic throughout the US within a reasonable time by catering only to legal marketing in [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-business-hispanic-marketing/us-based-web-site-targets-legal-marketing-at-us-hispanics-in-their-native-language/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Hispanic Business Magazine Announces the 500 Largest U.S. Hispanic-owned Companies</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/economy/hispanic-business-magazine-announces-the-500-largest-u-s-hispanic-owned-companies/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/economy/hispanic-business-magazine-announces-the-500-largest-u-s-hispanic-owned-companies/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 18:23:10 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[economy]]></category>
		<category><![CDATA[hiring Hispanics]]></category>
		<category><![CDATA[hispanic business]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[Hispanic business]]></category>
		<category><![CDATA[Hispanic expertise]]></category>
		<category><![CDATA[human resources]]></category>
		<category><![CDATA[insurance]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=203</guid>
		<description><![CDATA[SANTA BARBARA, Calif., June 29 /PRNewswire/ &#8212; The June 2009 issue of Hispanic Business magazine features the 27th annual Hispanic Business 500, the benchmark directory of the 500 largest Hispanic-owned companies in the United States. The annual Hispanic Business 500 directory is widely recognized as the barometer of the U.S. Hispanic economy. Cumulative revenues for the directory totaled $36.15 billion, a slight increase from 2008, which totaled $36.10 billion. A searchable directory of the 2009 Hispanic Business 500 is available now on the magazine&#8217;s companion web site, HispanicBusiness.com. For the third straight year, the HB 500&#8242;s top-ranked company was the aptly named Brightstar, a global telecom wholesaler. Though the company posted a dip in revenue of 2.35 percent, it still managed to bring in $3.6 billion. The surprising bright spot of this year&#8217;s list was the financial sector, which posted an impressive 17.2 percent boost in revenues. Pan-American Life Insurance Co. of New Orleans was among the successful businesses in this category, showing an 11 percent gain in revenue over the previous year, as well as a healthy 6 percent profit. Companies included in the 500 must show at least 51 percent ownership by Hispanic U.S. citizens and must maintain [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/economy/hispanic-business-magazine-announces-the-500-largest-u-s-hispanic-owned-companies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Salsarita&#039;s Fresh Cantina Experiences Strong Growth in First Half of 2009</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-business-hispanic-marketing/salsaritas-fresh-cantina-experiences-strong-growth-in-first-half-of-2009/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-business-hispanic-marketing/salsaritas-fresh-cantina-experiences-strong-growth-in-first-half-of-2009/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 15:59:49 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic business]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Hispanic business]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=187</guid>
		<description><![CDATA[Rapidly Growing Fresh-Mex Franchise Opens Four New Restaurants; Signs Agreements for 28 New Locations with Goal of 200 Restaurants by 2012 CHARLOTTE, N.C., June 22 /PRNewswire/ &#8211; Salsarita&#8217;s Fresh Cantina, one of the nation&#8217;s fastest growing, fast-casual Mexican restaurant chains has experienced great success in 2009 with the opening of four new restaurants and signed agreements for 28 more locations in the U.S. and Puerto Rico. The company is currently closing in on its first hundred restaurants with the goal of opening 200 restaurants by 2012. With new locations opening across the country, the company is quickly gaining brand recognition and a reputation for quality and legendary hospitality. Despite the economic downturn, Salsarita&#8217;s has announced that Minneapolis,Jacksonville, Detroit, Raleigh-Durham, Birmingham, Nashville, Upstate New York and Baltimore will be key markets for its 2009 expansion plans. &#8220;We are very excited about the progress we&#8217;ve made in the first half of 2009 and are looking to expand our high-quality, Fresh-Mexican concept to new and existing markets across the country,&#8221; said Paul Mangiamele, president and CEO, Salsarita&#8217;s Fresh Cantina. &#8220;With successful penetration in select southern and northeastern markets, Salsarita&#8217;s is setting its sights on building a nationally competitive franchise brand.&#8221; Most recently, Salsarita&#8217;s opened two restaurants in Charlotte, NC and single units in Murfreesboro and Knoxville, TN.A 20 unit [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-business-hispanic-marketing/salsaritas-fresh-cantina-experiences-strong-growth-in-first-half-of-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Reaching Hispanic businesses</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/economy/reaching-hispanic-businesses/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/economy/reaching-hispanic-businesses/#comments</comments>
		<pubDate>Mon, 02 Jun 2008 02:40:00 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[economy]]></category>
		<category><![CDATA[hispanic business]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[Hispanic business]]></category>
		<category><![CDATA[Hispanic Yellow Pages]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/2008/06/01/reaching-hispanic-businesses/</guid>
		<description><![CDATA[by Claudia Goffan An amazing thing happened the other day. A colleague of mine and I decided to have lunch at a customer’s restaurant. On waiting to be seated, we noticed that the metal napkin holder on every table had a magnet of our bank. Let me correct myself, every napkin holder had two magnets, one on each side. We were honored by the endorsement and asked the owner why he did such a thing. He answered very candidly, “Because your bank was the first place in this country where they called me Señor.” Reaching Hispanic businesses can be accomplished in many ways—purchasing lists—Hispanic Yellow Pages—etc. But to truly bond with these businesses so as to generate word-of-mouth is a completely different story. And here’s how you do it: Make sure your product or service is in alignment with the market needs Make sure your company can properly service this market Show you care about the community Build honest and trusting relationships Make sure your message is one that your market will understand, relate to and engage Maybe then and only then, you will be able to have the community endorse your company just like it did “our bank.”]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/economy/reaching-hispanic-businesses/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Finding the “right” Hispanic expertise for your company</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/hiring-hispanics/finding-the-%e2%80%9cright%e2%80%9d-hispanic-expertise-for-your-company/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/hiring-hispanics/finding-the-%e2%80%9cright%e2%80%9d-hispanic-expertise-for-your-company/#comments</comments>
		<pubDate>Tue, 27 May 2008 15:53:00 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hiring Hispanics]]></category>
		<category><![CDATA[hispanic business]]></category>
		<category><![CDATA[Hispanic expertise]]></category>
		<category><![CDATA[human resources]]></category>
		<category><![CDATA[staffing]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/2008/05/27/finding-the-%e2%80%9cright%e2%80%9d-hispanic-expertise-for-your-company/</guid>
		<description><![CDATA[by Claudia Goffan Like one of my good teachers once said, “would you ask the janitor to develop your marketing strategy?” Well then, why would you ask your call center representative to create and translate your Spanish collateral materials? How many times do managers find themselves in the position of having to hire an employee—be it for a call center, sales or marketing—and didn’t know how to go about it? Here are some tips on how to hire correctly. If you are looking for a call center representative, you need to find a person with a customer centric attitude and bilingual skills. Ah, but this is tougher than it sounds. The customer service skills are easily detectable, but how do you test the prospect’s bilingual skills in a language you do not know? My advice is to have them take a proficiency test at a local branch of a language instruction institute or a reputable foreign organization that tests Spanish language skills. Maybe you are looking to fill a junior marketing position and you want to make sure you hire the best asset for your company. You will have to do a little research first. If the position requires a [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/hiring-hispanics/finding-the-%e2%80%9cright%e2%80%9d-hispanic-expertise-for-your-company/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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