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	<title>Hispanic Marketing Blog &#187; hiring Hispanics</title>
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		<title>Beware the Professional Hispanic</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/hiring-hispanics/beware-the-professional-hispanic/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/hiring-hispanics/beware-the-professional-hispanic/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 15:56:09 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hiring Hispanics]]></category>
		<category><![CDATA[hiring hispanics]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[Hispanic Professionals]]></category>
		<category><![CDATA[Professional Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1073</guid>
		<description><![CDATA[This is a post by Alberto Ferrer that I found to be so much along my lines of thought that I was compelled to post it on my blog. If you are interested in this subject you may read the article I authored: Finding the “right” Hispanic expertise for your company &#8211; May 2008 Thank you Alberto!! In my previous post, I discussed the danger to clients of the mainstream agency&#8217;s Hispanic-acquisition practice of &#8220;poach the junior talent at Hispanic shops by promoting them beyond their capabilities.&#8221; Catchy, isn&#8217;t it? The point was that the same individual who a client might not have invited to planning meetings, for example, the next day might be in charge of that very planning. A related practice exists in the client ranks and it is equally dangerous and even more pervasive in the industry. The practice is that of the Professional Hispanic vs. the Hispanic Professional. Professional Hispanics have been around for a long time in the Hispanic Marketing world, but are becoming more widespread with the growth in importance and prevalence of Hispanic Marketing in organizations. Professional Hispanic Defined Professional Hispanics are folks who are Hispanic and have chosen their ethnicity as their profession. [...]]]></description>
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		<slash:comments>9</slash:comments>
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		<title>Hispanics continue to be underrepresented in Corporate America</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-politics/hispanics-continue-to-be-underrepresented-in-corporate-america/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-politics/hispanics-continue-to-be-underrepresented-in-corporate-america/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 16:09:10 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hiring Hispanics]]></category>
		<category><![CDATA[Hispanic politics]]></category>
		<category><![CDATA[corporate America]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[governance]]></category>
		<category><![CDATA[Hispanics]]></category>
		<category><![CDATA[philanthropy]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=824</guid>
		<description><![CDATA[The Hispanic Association for Corporate Responsibility (HACR) to release findings of its Corporate Inclusion Index survey in partnership with the Congressional Hispanic Caucus Corporate America Task Force The Hispanic Association for Corporate Responsibility (HACR), one of the most influential advocacy organizations in the nation representing 13 national Hispanic organizations in the United States and Puerto Rico, will release the finding of its 2009 HACR Corporate Inclusion Index survey (CII), Wednesday, December 16th at 11:30 am at the Cannon House Office Building, Room 121, Independence Avenue and 1st Street, SE. As part of the HACR Corporate Accountability Strategy that was adopted early this year, the CII was conducted to measure all Fortune 100 companies and HACR corporate partners, relative to their Hispanic inclusion strategies within the corporation’s business model. Over the past few years, HACR has been working closely with the Congressional Hispanic Caucus (CHC) Corporate America Task Force on Hispanic inclusion in Corporate America. “While the Hispanic community continues to make strides in our country, we are still not represented on corporate boards, upper management, and key decision-making positions in the  most successful and largest corporations in the United States,” said HACR Chairman Ignacio Salazar, president and CEO of SER [...]]]></description>
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		<slash:comments>10</slash:comments>
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		<title>Managers&#039; Hiring Practices Vary By Race, Ethnicity Says University of Miami Study</title>
		<link>http://hispanic-marketing.com/bl/research/managers-hiring-practices-vary-by-race-ethnicity-says-university-of-miami-study/</link>
		<comments>http://hispanic-marketing.com/bl/research/managers-hiring-practices-vary-by-race-ethnicity-says-university-of-miami-study/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 14:37:27 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hiring Hispanics]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Hispanic business]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[human resources]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[staffing]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=707</guid>
		<description><![CDATA[White, Asian and Hispanic managers tend to hire more whites and fewer blacks than black managers do, according to a new study out of the University of Miami School of Business Administration. Using more than two years of personnel data from a large U.S. retail chain, the study found that when a black manager in a typical store is replaced by a white, Asian or Hispanic manager, the share of newly hired blacks falls from 21 to 17 percent, and the share of whites hired rises from 60 to 64 percent. The effect is even stronger for stores located in the South, where the replacement of a black manager causes the share of newly hired blacks to fall from 29 to 21 percent. In locations with large Hispanic populations, Hispanics hire more Hispanics and fewer whites than white managers. The study is out this month in the Journal of Labor Economics. The finding is clear evidence that the race or ethnicity of those who make hiring decisions can have a strong impact in the racial makeup of a company&#8217;s workforce, says Laura Giuliano, an assistant professor of economics at the University of Miami School of Business, who authored the study with [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Hispanic Business Magazine Announces the 500 Largest U.S. Hispanic-owned Companies</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/economy/hispanic-business-magazine-announces-the-500-largest-u-s-hispanic-owned-companies/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/economy/hispanic-business-magazine-announces-the-500-largest-u-s-hispanic-owned-companies/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 18:23:10 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[economy]]></category>
		<category><![CDATA[hiring Hispanics]]></category>
		<category><![CDATA[hispanic business]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[Hispanic business]]></category>
		<category><![CDATA[Hispanic expertise]]></category>
		<category><![CDATA[human resources]]></category>
		<category><![CDATA[insurance]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=203</guid>
		<description><![CDATA[SANTA BARBARA, Calif., June 29 /PRNewswire/ &#8212; The June 2009 issue of Hispanic Business magazine features the 27th annual Hispanic Business 500, the benchmark directory of the 500 largest Hispanic-owned companies in the United States. The annual Hispanic Business 500 directory is widely recognized as the barometer of the U.S. Hispanic economy. Cumulative revenues for the directory totaled $36.15 billion, a slight increase from 2008, which totaled $36.10 billion. A searchable directory of the 2009 Hispanic Business 500 is available now on the magazine&#8217;s companion web site, HispanicBusiness.com. For the third straight year, the HB 500&#8242;s top-ranked company was the aptly named Brightstar, a global telecom wholesaler. Though the company posted a dip in revenue of 2.35 percent, it still managed to bring in $3.6 billion. The surprising bright spot of this year&#8217;s list was the financial sector, which posted an impressive 17.2 percent boost in revenues. Pan-American Life Insurance Co. of New Orleans was among the successful businesses in this category, showing an 11 percent gain in revenue over the previous year, as well as a healthy 6 percent profit. Companies included in the 500 must show at least 51 percent ownership by Hispanic U.S. citizens and must maintain [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>MillerCoors pact to serve Hispanics</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/hiring-hispanics/millercoors-pact-to-serve-hispanics/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/hiring-hispanics/millercoors-pact-to-serve-hispanics/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 15:42:00 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hiring Hispanics]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[Beverages]]></category>
		<category><![CDATA[Hispanic expertise]]></category>
		<category><![CDATA[human resources]]></category>
		<category><![CDATA[staffing]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=166</guid>
		<description><![CDATA[MillerCoors pledged Friday to increase economic opportunities for Hispanics through an agreement with the Hispanic Association on Corporate Responsibility. Through the joint agreement, MillerCoors and the Hispanic Association on Corporate Responsibility promise to increase and enhance economic opportunities for Hispanics through increased participation in key corporate initiatives such as leadership and work force development, procurement and supplier diversity, marketing and advertising, and community contributions. “Growing and leveraging diversity will provide MillerCoors with a competitive advantage that will not only strengthen our business, but also strengthen the Hispanic community,” said Leo Kiely, MillerCoors CEO. “Through this agreement we will be able to use our collective power to achieve an important goal for both our organizations, to have Hispanics participating at greater levels in our business.” The new five-year agreement is the first since MillerCoors was created in July 2008. Coors was a founding corporate member of HACR and has maintained an agreement since 1986. “It is gratifying to see that MillerCoors recognizes the growing influence of Latinos in the marketplace, workplace and social mainstream, said HACR president and CEO Carlos Orta. MillerCoors is a joint venture of Denver-based Molson Coors Brewing Co. and SABMiller PLC that combines the two international beer [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Hispanics Face Discrimination Even Among Their Own</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/hiring-hispanics/hispanics-face-discrimination-even-among-their-own/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/hiring-hispanics/hispanics-face-discrimination-even-among-their-own/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 16:22:09 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hiring Hispanics]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[Hispanic expertise]]></category>
		<category><![CDATA[human resources]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=140</guid>
		<description><![CDATA[When Hiring, Look at Talent not Surface Features I often receive phone calls from advertising colleagues who are looking to add Latino talent to their teams. The caller might own or work for a Hispanic market agency, or a multicultural agency or a general-market agency. He might be a headhunter hired to work with any of these agency types. In most cases, the request is simply about who I know that is talented, easy to work with and has all the right skill sets. However, in some cases, certain biases rear their ugly heads. I&#8217;m asked questions that have no business being asked in this day and age. At a time when jobs are hard to find, it pains me to believe that there are worthy candidates being passed over because of: Skin Color: General-market agencies are often criticized for the lack of diversity within their ranks and, in many cases, they certainly should be. But if truth be told, there are U.S. Hispanic agencies whose staff photos simply do not reflect the diversity of the U.S. Hispanic population as a whole. Black Hispanics have historically found it difficult to find acceptance within some Hispanic circles. The same holds true [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Finding the “right” Hispanic expertise for your company</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/hiring-hispanics/finding-the-%e2%80%9cright%e2%80%9d-hispanic-expertise-for-your-company/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/hiring-hispanics/finding-the-%e2%80%9cright%e2%80%9d-hispanic-expertise-for-your-company/#comments</comments>
		<pubDate>Tue, 27 May 2008 15:53:00 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hiring Hispanics]]></category>
		<category><![CDATA[hispanic business]]></category>
		<category><![CDATA[Hispanic expertise]]></category>
		<category><![CDATA[human resources]]></category>
		<category><![CDATA[staffing]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/2008/05/27/finding-the-%e2%80%9cright%e2%80%9d-hispanic-expertise-for-your-company/</guid>
		<description><![CDATA[by Claudia Goffan Like one of my good teachers once said, “would you ask the janitor to develop your marketing strategy?” Well then, why would you ask your call center representative to create and translate your Spanish collateral materials? How many times do managers find themselves in the position of having to hire an employee—be it for a call center, sales or marketing—and didn’t know how to go about it? Here are some tips on how to hire correctly. If you are looking for a call center representative, you need to find a person with a customer centric attitude and bilingual skills. Ah, but this is tougher than it sounds. The customer service skills are easily detectable, but how do you test the prospect’s bilingual skills in a language you do not know? My advice is to have them take a proficiency test at a local branch of a language instruction institute or a reputable foreign organization that tests Spanish language skills. Maybe you are looking to fill a junior marketing position and you want to make sure you hire the best asset for your company. You will have to do a little research first. If the position requires a [...]]]></description>
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		<slash:comments>3</slash:comments>
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