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	<title>Hispanic Marketing Blog &#187; hispanic marketing</title>
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	<link>http://hispanic-marketing.com/bl</link>
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		<title>WOM Campaigns (word-of-mouth marketing) as Drivers of Revenue</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/wom-word-of-mouth/wom-campaigns-word-of-mouth-marketing-as-drivers-of-revenue/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/wom-word-of-mouth/wom-campaigns-word-of-mouth-marketing-as-drivers-of-revenue/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 17:15:04 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[WOM - Word-of-Mouth]]></category>
		<category><![CDATA[buzz marketing]]></category>
		<category><![CDATA[offline wom]]></category>
		<category><![CDATA[online wom]]></category>
		<category><![CDATA[Target Latino]]></category>
		<category><![CDATA[WOM campaigns]]></category>
		<category><![CDATA[WOM conversations]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/bl/?p=1793</guid>
		<description><![CDATA[Ad spending budgets continue to be under scrutiny as BTL (below the line) marketing and advertising strategies like buzz marketing or word-of-mouth marketing &#8211; more specifically well planned and executed WOM campaigns &#8211; keep proving to be cost-effective and extremely successful drivers of revenue. WOM is still a relatively small sector, but it is growing fast. Spending on word-of-mouth (WOM) marketing from 2007 to 2008 rose 14.2% to $1.54 billion, and is expected to hit $3 billion by 2013, according to a report based on extensive WOM research from PQ Media. By category, consumer package-goods marketers spend the most on WOM campaigns. Other leading product categories are food and drink, finance, business-to-business services, electronics, telecommunications and retail. Why the surge in WOM? The number-one way that consumers make decisions is through&#8230; (cont.)]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/wom-word-of-mouth/wom-campaigns-word-of-mouth-marketing-as-drivers-of-revenue/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Buzz Marketing Twitterrific ideas</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/wom-word-of-mouth/buzz-marketing-twitterrific-ideas/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/wom-word-of-mouth/buzz-marketing-twitterrific-ideas/#comments</comments>
		<pubDate>Sun, 11 Mar 2012 18:27:17 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[WOM - Word-of-Mouth]]></category>
		<category><![CDATA[buzz marketing]]></category>
		<category><![CDATA[mercedes-benz]]></category>
		<category><![CDATA[twitter campaign]]></category>
		<category><![CDATA[WOM]]></category>
		<category><![CDATA[word of mouth marketing]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/bl/?p=1893</guid>
		<description><![CDATA[Finding a car parking space at Christmas time is an intimidating and sometimes insurmountable task just about anywhere in the world, and to help people with this Mercedes-Benz created a buzz marketing Twitterrific idea: “The Tweet Fleet” by tapping into the “Park Assist” feature. Mercedes-Benz Park Assist can automatically detect empty car spaces near you as you drive, so what if they could take that feature and provide it to anyone looking for a parking spot at Christmas? Well, they did, and a fleet of new Mercedes-Benz cars travelling around Stuttgart in Germany, automatically tweeting empty car spaces with geo-tagging to ensure that anyone following can not only find out where the empty spaces are, but can get directions directly to them. All rigged together via an Arduino board and the Mercedes-Benz Park Assist feature.]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/wom-word-of-mouth/buzz-marketing-twitterrific-ideas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Smartphone user experience: A Latina&#8217;s Perspective</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-customer-acquisition/smartphone-user-experience-a-latina-perspective/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-customer-acquisition/smartphone-user-experience-a-latina-perspective/#comments</comments>
		<pubDate>Tue, 28 Feb 2012 18:39:45 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[#samp]]></category>
		<category><![CDATA[#VZWA]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[ATT]]></category>
		<category><![CDATA[Droid Razr 4G LTE]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Latina]]></category>
		<category><![CDATA[latina perspective]]></category>
		<category><![CDATA[mobile phone]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[sample]]></category>
		<category><![CDATA[smartphone user experience]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Telecom]]></category>
		<category><![CDATA[Verizon]]></category>
		<category><![CDATA[Verizon Wireless]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/bl/?p=1854</guid>
		<description><![CDATA[Smartphone user experience: A Latina&#8217;s Perspective As most of you know, a few weeks ago and thanks to a recommendation from my dear friend and colleague Julito Varela (@julito77) I was named Verizon Brand Ambassador. As a marketing strategist and technologist I was so excited to get to test cool gadgets I could hardly wait to begin. The Droid Razr 4G LTE arrived one day at noon and I took my time to open it so I could savor every part of the smartphone user experience. I wanted to capture every detail, every impression I had with the product and the service. But in order to give some you some perspective on my evaluation, let me share a bit about me. I was a loyal Verizon Wireless customer for 11 years. The quality of their network was always what kept me with them. &#8220;Can you hear me now&#8221; was a reality for me. And then I had to choose a smartphone. I did try the original Droid and found it so hard to maneuver. I need to clarify that I am a super geek and at one time in my career I used to build LANs and WANs with my [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-customer-acquisition/smartphone-user-experience-a-latina-perspective/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>The meaning of gestures: body language in Brazil</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/the-meaning-of-gestures-body-language-in-brazil/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/the-meaning-of-gestures-body-language-in-brazil/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 14:04:24 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[body language]]></category>
		<category><![CDATA[Brasil]]></category>
		<category><![CDATA[Brazil]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[gestures]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1589</guid>
		<description><![CDATA[Let&#8217;s cover Brazil now as our next country and explore their gestures and body language a bit. When conversing, good eye contact is important. To not do so is considered impolite. In a marketplace, if a vendor holds his hand out, fingers extended and flips the thumb back and forth it merely means, &#8216;There isn&#8217;t any left; I don&#8217;t have any more.&#8217; A good, warm handshake is the traditional greeting in Brazil. However, the Brazilians show affection easily. People in Brazil will also shake hands when arriving and departing. There may also be a touching of the forearm or elbow, and often a pat on the back. If you are conducting business, be certain to bring a plentiful supply of business cards because these are always exchanged. Also, during business meetings expect to be served (often) small cups of very strong coffee. Since this is more of a touching society, people stand close together when conversing or when standing in lines. To add emphasis to a statement, a Brazilian may snap the fingers while whipping the hand down own and out. To express appreciation, a Brazilian may appear to pinch his earlobe between thumb and forefinger. For example, if you&#8217;ve [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/the-meaning-of-gestures-body-language-in-brazil/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Body language meaning in Colombia</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/body-language-meaning-in-colombia/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/body-language-meaning-in-colombia/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 13:51:09 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[body language]]></category>
		<category><![CDATA[Colombia]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1580</guid>
		<description><![CDATA[Our next country is Colombia: Colombian women will often substitute the gesture of holding forearms for a handshake. Men shake hands with direct eye contact. Once a friendship has developed, greetings become warmer and a lot more hands on -  men will embrace and pat each other on the shoulder (known as an &#8220;abrazo&#8221;) and women kiss once on the right cheek. If you are visiting on business and happen to tour a factory, it is polite to shake hands with those workers nearest you. Etiquette and propriety are important in Colombia, therefore, avoid placing your feet on a table or other piece of furniture, and avoid yawning in public and eating on the streets. Tapping the underside of the elbow with the fingers of the other hand suggests that someone is &#8216;stingy.&#8217; To indicate that you have finished eating, place the knife and fork horizontally across the plate. Hands should be kept visible when eating. Resting elbows on the table is considered bad manners. Women visitors should be especially sensitive about making any glance or gesture that might be considered flirtatious. Colombians are termed as &#8216;indirect communicators&#8217; - this means there is more information within body language and context rather [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/body-language-meaning-in-colombia/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The meaning of gestures: Puerto Rico</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/the-meaning-of-gestures-puerto-ric/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/the-meaning-of-gestures-puerto-ric/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 20:36:17 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[body language]]></category>
		<category><![CDATA[Puerto Rico]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1568</guid>
		<description><![CDATA[The next country and second on the series of understanding body language and Hispanic culture. Puerto Rico As in most Latin countries, people tend to stand close to one another in any social or even business setting. This relates to a different perspective on &#8216;personal space,&#8217; with North Americans and many Europeans believing that people should stand about an arm&#8217;s length from one another. If you tend to move away from a Latin first, it could be considered as offensive or insulting. Men tend to smile and stare at women, which is considered acceptable, but the reverse is not. Puerto Ricans tend to interrupt each other frequently and are not upset when this occurs. If someone wiggles their nose, it probably means he or she is saying &#8216;What&#8217;s going on here?&#8217; You will hear restaurant patrons signal for waiters by making a &#8216;psssst&#8217; sound.]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/the-meaning-of-gestures-puerto-ric/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Body language: the meaning of gestures in Mexico</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/body-language-the-meaning-of-gestures-in-mexico/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/body-language-the-meaning-of-gestures-in-mexico/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 19:02:47 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[body language]]></category>
		<category><![CDATA[community outreach]]></category>
		<category><![CDATA[event marketing]]></category>
		<category><![CDATA[grassroots]]></category>
		<category><![CDATA[mexico]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1563</guid>
		<description><![CDATA[Body language is an important part of the communication process. Noticing the signals that people send out with their body language is a very useful social skill. All who specialize in research, grassroots marketing, community outreach, event marketing understand that body language is a key body of knowledge to have. This is the first of a Hispanic culture series on body language and gestures in Latin American countries. Mexico: A warm, somewhat soft handshake is the customary greeting among both men and women. Men should let the woman make the first move toward handshaking. After the second or third meeting, Mexican men may begin with or add the abrazo, the embrace along with a few pats on the back. Women friends will embrace lightly and pretend to kiss a cheek. In some areas of Mexico, you may encounter an unusual addition to the handshake where, after gripping the palm, the two people slide their hands upward to grasp each other&#8217;s thumbs. Many Mexicans are &#8216;touch oriented.&#8217; This means they may linger over a handshake, they may touch the forearm or elbow, or they may even casually finger the lapel of the other person&#8217;s suit. All these touches merely signify a willingness to [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/body-language-the-meaning-of-gestures-in-mexico/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Latino Women and Cervical Cancer</title>
		<link>http://hispanic-marketing.com/bl/demographics/hispanic-women/latino-women-and-cervical-cancer/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/hispanic-women/latino-women-and-cervical-cancer/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 16:22:43 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[hispanic women]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[cancer prevention]]></category>
		<category><![CDATA[cervical cancer]]></category>
		<category><![CDATA[latino women]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1539</guid>
		<description><![CDATA[All women are at risk for cervical cancer but unfortunately Hispanic/Latino women have about twice the risk of developing cervical cancer, compared to other women. Cervical cancer used to be the leading cause of death for U.S. women. With the widespread use of Pap test screening in the last 50 years, cervical cancer rates have declined significantly. Every year, there are about 11,000 new cases and approximately 3,800 deaths from cervical cancer. According to the Center for Disease Control and Prevention (CDC), 7.9 out of every 100,000 women are diagnosed with cervical cancer every year. Also, the CDC states Hispanic women have the highest incidence rate of cervical cancer, followed by black, white, American Indian/Alaska Native, and Asian/Pacific Islander women. Black women have the highest death rate from cervical cancer, followed by Hispanic, American Indian/Alaska Native, white, and Asian/Pacific Islander women. Approximately 2.4 out of every 100,000 women will die from cervical cancer annually. However, mortality rates of cervical cancer among Hispanic women are still 50 percent higher than those of non-Hispanic women, and incidence rates among Hispanics are twice the rates of non-Hispanic women. Some experts believe the major reason for this difference is that Hispanic women are less likely to&#8230; &#60;&#60;more&#62;&#62;]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/hispanic-women/latino-women-and-cervical-cancer/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Unauthorized Immigrant Population: National and State Trends, 2010</title>
		<link>http://hispanic-marketing.com/bl/demographics/unauthorized-immigrant-population-trends-2010/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/unauthorized-immigrant-population-trends-2010/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 17:18:26 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[demographics]]></category>
		<category><![CDATA[immigration]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[illegal immigration]]></category>
		<category><![CDATA[pew hispanic center]]></category>
		<category><![CDATA[unauthorized immigrant population trends]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1535</guid>
		<description><![CDATA[by Jeffrey S. Passel, Senior Demographer, Pew Hispanic Center, and D&#8217;Vera Cohn, Senior Writer, Pew Research Center As of March 2010, 11.2 million unauthorized immigrants were living in the United States, virtually unchanged from a year earlier, according to new estimates from the Pew Hispanic Center, a project of the Pew Research Center. This stability in 2010 follows a two-year decline from the peak of 12 million in 2007 to 11.1 million in 2009 that was the first significant reversal in a two-decade pattern of growth. Unauthorized immigrants were 3.7% of the nation&#8217;s population in 2010. The number of unauthorized immigrants in the nation&#8217;s workforce, 8 million in March 2010, also did not differ from the Pew Hispanic Center estimate for 2009. As with the population total, the number of unauthorized immigrants in the labor force had decreased in 2009 from its peak of 8.4 million in 2007. They made up 5.2% of the labor force in 2010. The number of children born to at least one unauthorized-immigrant parent in 2009 was 350,000 and they made up 8% of all U.S. births, essentially the same as a year earlier. An analysis of the year of entry of unauthorized immigrants who [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/unauthorized-immigrant-population-trends-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Target Latino gives the gift of WOM this holiday season</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/target-latino-gives-the-gift-of-wom-this-holiday-season/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/target-latino-gives-the-gift-of-wom-this-holiday-season/#comments</comments>
		<pubDate>Fri, 10 Dec 2010 16:59:48 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic expertise]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1511</guid>
		<description><![CDATA[We, at Target Latino, have decided to spread a little cheer this Holiday Season. And we want to give the gift of recognition and help promote our colleagues that have worked so brilliantly and hard this year to write their great articles on Hispanics / Latinos and, even better, Hispanic marketing. So, if you&#8230; [more]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/target-latino-gives-the-gift-of-wom-this-holiday-season/feed/</wfw:commentRss>
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