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	<title>Hispanic Marketing Blog &#187; hispanic marketing</title>
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		<title>The meaning of gestures: body language in Brazil</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/the-meaning-of-gestures-body-language-in-brazil/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/the-meaning-of-gestures-body-language-in-brazil/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 14:04:24 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[body language]]></category>
		<category><![CDATA[Brasil]]></category>
		<category><![CDATA[Brazil]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[gestures]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1589</guid>
		<description><![CDATA[Let&#8217;s cover Brazil now as our next country and explore their gestures and body language a bit. When conversing, good eye contact is important. To not do so is considered impolite. In a marketplace, if a vendor holds his hand out, fingers extended and flips the thumb back and forth it merely means, &#8216;There isn&#8217;t any left; I don&#8217;t have any more.&#8217; A good, warm handshake is the traditional greeting in Brazil. However, the Brazilians show affection easily. People in Brazil will also shake hands when arriving and departing. There may also be a touching of the forearm or elbow, and often a pat on the back. If you are conducting business, be certain to bring a plentiful supply of business cards because these are always exchanged. Also, during business meetings expect to be served (often) small cups of very strong coffee. Since this is more of a touching society, people stand close together when conversing or when standing in lines. To add emphasis to a statement, a Brazilian may snap the fingers while whipping the hand down own and out. To express appreciation, a Brazilian may appear to pinch his earlobe between thumb and forefinger. For example, if you&#8217;ve [...]]]></description>
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		<title>Body language meaning in Colombia</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/body-language-meaning-in-colombia/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/body-language-meaning-in-colombia/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 13:51:09 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[body language]]></category>
		<category><![CDATA[Colombia]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1580</guid>
		<description><![CDATA[Our next country is Colombia: Colombian women will often substitute the gesture of holding forearms for a handshake. Men shake hands with direct eye contact. Once a friendship has developed, greetings become warmer and a lot more hands on -  men will embrace and pat each other on the shoulder (known as an &#8220;abrazo&#8221;) and women kiss once on the right cheek. If you are visiting on business and happen to tour a factory, it is polite to shake hands with those workers nearest you. Etiquette and propriety are important in Colombia, therefore, avoid placing your feet on a table or other piece of furniture, and avoid yawning in public and eating on the streets. Tapping the underside of the elbow with the fingers of the other hand suggests that someone is &#8216;stingy.&#8217; To indicate that you have finished eating, place the knife and fork horizontally across the plate. Hands should be kept visible when eating. Resting elbows on the table is considered bad manners. Women visitors should be especially sensitive about making any glance or gesture that might be considered flirtatious. Colombians are termed as &#8216;indirect communicators&#8217; - this means there is more information within body language and context rather [...]]]></description>
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		<title>The meaning of gestures: Puerto Rico</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/the-meaning-of-gestures-puerto-ric/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/the-meaning-of-gestures-puerto-ric/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 20:36:17 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[body language]]></category>
		<category><![CDATA[Puerto Rico]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1568</guid>
		<description><![CDATA[The next country and second on the series of understanding body language and Hispanic culture. Puerto Rico As in most Latin countries, people tend to stand close to one another in any social or even business setting. This relates to a different perspective on &#8216;personal space,&#8217; with North Americans and many Europeans believing that people should stand about an arm&#8217;s length from one another. If you tend to move away from a Latin first, it could be considered as offensive or insulting. Men tend to smile and stare at women, which is considered acceptable, but the reverse is not. Puerto Ricans tend to interrupt each other frequently and are not upset when this occurs. If someone wiggles their nose, it probably means he or she is saying &#8216;What&#8217;s going on here?&#8217; You will hear restaurant patrons signal for waiters by making a &#8216;psssst&#8217; sound.]]></description>
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		<title>Body language: the meaning of gestures in Mexico</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/body-language-the-meaning-of-gestures-in-mexico/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/body-language-the-meaning-of-gestures-in-mexico/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 19:02:47 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[body language]]></category>
		<category><![CDATA[community outreach]]></category>
		<category><![CDATA[event marketing]]></category>
		<category><![CDATA[grassroots]]></category>
		<category><![CDATA[mexico]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1563</guid>
		<description><![CDATA[Body language is an important part of the communication process. Noticing the signals that people send out with their body language is a very useful social skill. All who specialize in research, grassroots marketing, community outreach, event marketing understand that body language is a key body of knowledge to have. This is the first of a Hispanic culture series on body language and gestures in Latin American countries. Mexico: A warm, somewhat soft handshake is the customary greeting among both men and women. Men should let the woman make the first move toward handshaking. After the second or third meeting, Mexican men may begin with or add the abrazo, the embrace along with a few pats on the back. Women friends will embrace lightly and pretend to kiss a cheek. In some areas of Mexico, you may encounter an unusual addition to the handshake where, after gripping the palm, the two people slide their hands upward to grasp each other&#8217;s thumbs. Many Mexicans are &#8216;touch oriented.&#8217; This means they may linger over a handshake, they may touch the forearm or elbow, or they may even casually finger the lapel of the other person&#8217;s suit. All these touches merely signify a willingness to [...]]]></description>
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		<item>
		<title>Latino Women and Cervical Cancer</title>
		<link>http://hispanic-marketing.com/bl/demographics/hispanic-women/latino-women-and-cervical-cancer/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/hispanic-women/latino-women-and-cervical-cancer/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 16:22:43 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[hispanic women]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[cancer prevention]]></category>
		<category><![CDATA[cervical cancer]]></category>
		<category><![CDATA[latino women]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1539</guid>
		<description><![CDATA[All women are at risk for cervical cancer but unfortunately Hispanic/Latino women have about twice the risk of developing cervical cancer, compared to other women. Cervical cancer used to be the leading cause of death for U.S. women. With the widespread use of Pap test screening in the last 50 years, cervical cancer rates have declined significantly. Every year, there are about 11,000 new cases and approximately 3,800 deaths from cervical cancer. According to the Center for Disease Control and Prevention (CDC), 7.9 out of every 100,000 women are diagnosed with cervical cancer every year. Also, the CDC states Hispanic women have the highest incidence rate of cervical cancer, followed by black, white, American Indian/Alaska Native, and Asian/Pacific Islander women. Black women have the highest death rate from cervical cancer, followed by Hispanic, American Indian/Alaska Native, white, and Asian/Pacific Islander women. Approximately 2.4 out of every 100,000 women will die from cervical cancer annually. However, mortality rates of cervical cancer among Hispanic women are still 50 percent higher than those of non-Hispanic women, and incidence rates among Hispanics are twice the rates of non-Hispanic women. Some experts believe the major reason for this difference is that Hispanic women are less likely to&#8230; &#60;&#60;more&#62;&#62;]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/hispanic-women/latino-women-and-cervical-cancer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Unauthorized Immigrant Population: National and State Trends, 2010</title>
		<link>http://hispanic-marketing.com/bl/demographics/unauthorized-immigrant-population-trends-2010/</link>
		<comments>http://hispanic-marketing.com/bl/demographics/unauthorized-immigrant-population-trends-2010/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 17:18:26 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[demographics]]></category>
		<category><![CDATA[immigration]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[illegal immigration]]></category>
		<category><![CDATA[pew hispanic center]]></category>
		<category><![CDATA[unauthorized immigrant population trends]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1535</guid>
		<description><![CDATA[by Jeffrey S. Passel, Senior Demographer, Pew Hispanic Center, and D&#8217;Vera Cohn, Senior Writer, Pew Research Center As of March 2010, 11.2 million unauthorized immigrants were living in the United States, virtually unchanged from a year earlier, according to new estimates from the Pew Hispanic Center, a project of the Pew Research Center. This stability in 2010 follows a two-year decline from the peak of 12 million in 2007 to 11.1 million in 2009 that was the first significant reversal in a two-decade pattern of growth. Unauthorized immigrants were 3.7% of the nation&#8217;s population in 2010. The number of unauthorized immigrants in the nation&#8217;s workforce, 8 million in March 2010, also did not differ from the Pew Hispanic Center estimate for 2009. As with the population total, the number of unauthorized immigrants in the labor force had decreased in 2009 from its peak of 8.4 million in 2007. They made up 5.2% of the labor force in 2010. The number of children born to at least one unauthorized-immigrant parent in 2009 was 350,000 and they made up 8% of all U.S. births, essentially the same as a year earlier. An analysis of the year of entry of unauthorized immigrants who [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/demographics/unauthorized-immigrant-population-trends-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Target Latino gives the gift of WOM this holiday season</title>
		<link>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/target-latino-gives-the-gift-of-wom-this-holiday-season/</link>
		<comments>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/target-latino-gives-the-gift-of-wom-this-holiday-season/#comments</comments>
		<pubDate>Fri, 10 Dec 2010 16:59:48 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic expertise]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1511</guid>
		<description><![CDATA[We, at Target Latino, have decided to spread a little cheer this Holiday Season. And we want to give the gift of recognition and help promote our colleagues that have worked so brilliantly and hard this year to write their great articles on Hispanics / Latinos and, even better, Hispanic marketing. So, if you&#8230; [more]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/online_marketing/social-media-hispanic-online/target-latino-gives-the-gift-of-wom-this-holiday-season/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>National Latino Leader? The Job Is Open</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-politics/national-latino-leader-the-job-is-open/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-politics/national-latino-leader-the-job-is-open/#comments</comments>
		<pubDate>Mon, 06 Dec 2010 14:49:18 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Hispanic politics]]></category>
		<category><![CDATA[Hispanic leadership]]></category>
		<category><![CDATA[hispanic politics]]></category>
		<category><![CDATA[Latino leader]]></category>
		<category><![CDATA[Latino politics]]></category>
		<category><![CDATA[Sotomayor]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1280</guid>
		<description><![CDATA[The Pew Hispanic Center, a project of the Pew Research Center, has released a new report on national Latino leaders. The findings indicate that, by their own reckoning, Latinos living in the United States do not have a national leader. When asked in an open-ended question to name the person they consider “the most important Latino leader in the country today,” nearly two-thirds (64%) of Latino respondents said they did not know. An additional 10% said “no one.” These findings emerge from the 2010 National Survey of Latinos, a bilingual national survey of 1,375 Hispanic adults conducted prior to this month’s mid-term elections by the Pew Hispanic Center, a project of the Pew Research Center. The most frequently named individual was Sonia Sotomayor, appointed last year to the U.S. Supreme Court. Some 7% of respondents said she is the most important Latino leader in the country. U.S. Rep. Luis Gutierrez (D-Ill.) of Chicago is next at 5%. Los Angeles Mayor Antonio Villaraigosa draws 3%, and Jorge Ramos, an anchor on Noticiero Univision, the national evening news program on the Spanish-language television network Univision, drew 2%. No one else was named by more than 1% of respondents in the 2010 National [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/hispanic-marketing/hispanic-politics/national-latino-leader-the-job-is-open/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Females More Likely Than Males to Buy Online in Latin America</title>
		<link>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/females-more-likely-than-males-to-buy-online-in-latin-america/</link>
		<comments>http://hispanic-marketing.com/bl/hispanic-marketing/latin-america-hispanic-marketing/females-more-likely-than-males-to-buy-online-in-latin-america/#comments</comments>
		<pubDate>Thu, 02 Dec 2010 16:12:52 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[Latin America]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[comscore]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[female online buying habits]]></category>
		<category><![CDATA[Latinos online]]></category>
		<category><![CDATA[Latinos online shopping habits]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1272</guid>
		<description><![CDATA[Consumers in Brazil and Argentina Most Likely to Make Purchases Online, Females More Likely Than Males to Buy Online in Latin America comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released results from a study of the e-commerce landscape in Latin America. The study, which surveyed nearly 800 respondents, looked at e-commerce activity acrossBrazil, Mexico, Argentina, Chile, Colombia and Peru as well as online banking behaviors, mobile activity and Twitter usage. The study found that although the majority of visitors to e-commerce sites in Latin America make purchases online, retailers still face obstacles in converting many consumers to online shoppers due to concerns over transaction security, availability of payment options and the selection of goods available online. The results of the study were also presented to the Latin America E-Commerce Association event held in Bogota on December 1. &#8220;Relative to other global regions, the e-commerce industry in Latin America is still in its infancy, but consumers are showing encouraging signs of adopting the channel,&#8221; said Alejandro Fosk, senior vice president of Latin America for comScore. &#8220;With 3 out of 5 Internet users in Latin America visiting retail sites each month, it is clear that consumers are interested in online shopping. In order to convert these browsers to buyers, retailers need to address consumers&#8217; concerns about [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Multicultural Is the New Mainstream</title>
		<link>http://hispanic-marketing.com/bl/advertising/multicultural-is-the-new-mainstream/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/multicultural-is-the-new-mainstream/#comments</comments>
		<pubDate>Tue, 23 Nov 2010 15:03:59 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[AHAA]]></category>
		<category><![CDATA[cultural differences]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[Latina millennial]]></category>
		<category><![CDATA[mainstream marketing]]></category>
		<category><![CDATA[multicultural]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1262</guid>
		<description><![CDATA[The U.S. population is becoming increasingly diverse, and while statistics aren&#8217;t really necessary to confirm the obvious, the soon-to-be-released 2010 U.S. Census figures likely will support the multicultural boom over the past decade.  Last week, national advertisers and marketers convened at a conference to discuss the implications of today&#8217;s broad and progressively more complex marketplace.  Identifying &#8220;best practices&#8221; for communicating with multicultural consumers, some presenters indicated that a singular insight focused on commonalities between cultural segments should drive marketing strategy; however, the voice of Hispanic-specialized agencies, the Association of Hispanic Advertising Agencies (AHAA), disagrees with this one-size-fits-all approach. &#8220;Trying to be all things to all consumers not only waters down the communication but also waters down the results,&#8221; says Jessica Pantanini, AHAA chair and COO of Bromley Communications.  &#8220;The population is definitely more multicultural but that only reinforces the need for customized, one-to-one communication.  It&#8217;s more impactful than mass marketing as evidenced by the obvious success of digital and social interactive media.  The growing diversity of the country requires even more insight and understanding of the cultural and ethnic nuances and differences that drive behavior and purchase, and connect with consumers in a unique way.&#8221; AHAA is concerned that advertisers&#8217; request [...]]]></description>
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