hispanic marketing

The meaning of gestures: body language in Brazil

April 12, 2011

Let’s cover Brazil now as our next country and explore their gestures and body language a bit. When conversing, good eye contact is important. To not do so is considered impolite. In a marketplace, if a vendor holds his hand out, fingers extended and flips the thumb back and forth it merely means, ‘There...

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Body language meaning in Colombia

April 11, 2011

Our next country is Colombia: Colombian women will often substitute the gesture of holding forearms for a handshake. Men shake hands with direct eye contact. Once a friendship has developed, greetings become warmer and a lot more hands on -  men will embrace and pat each other on the shoulder (known as an “abrazo”)...

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The meaning of gestures: Puerto Rico

April 7, 2011

The next country and second on the series of understanding body language and Hispanic culture. Puerto Rico As in most Latin countries, people tend to stand close to one another in any social or even business setting. This relates to a different perspective on ‘personal space,’ with North Americans and many Europeans believing that...

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Body language: the meaning of gestures in Mexico

April 6, 2011

Body language is an important part of the communication process. Noticing the signals that people send out with their body language is a very useful social skill. All who specialize in research, grassroots marketing, community outreach, event marketing understand that body language is a key body of knowledge to have. This is the first of a...

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Latino Women and Cervical Cancer

February 28, 2011

All women are at risk for cervical cancer but unfortunately Hispanic/Latino women have about twice the risk of developing cervical cancer, compared to other women. Cervical cancer used to be the leading cause of death for U.S. women. With the widespread use of Pap test screening in the last 50 years, cervical cancer rates have declined significantly. Every year,...

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Featured Post

Multicultural Is the New Mainstream

The U.S. population is becoming increasingly diverse, and while statistics aren’t really necessary to confirm the obvious, the soon-to-be-released 2010 U.S. Census figures likely...

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