demographics

Hispanic Millennials require New Marketing Strategies

May 15, 2012
Hispanic Millennials require New Marketing Strategies

Latinos will account for more than 80% of the growth in the population of 18- to 29-year-olds over the next few years and this makes them a key demographic for marketers targeting young consumers. However, marketers need to develop their marketing strategies taking into account the rapid changes under way in the composition of the...

Read more »

Latinos Key to Arizona Population Growth

March 14, 2011

In-depth analysis nonetheless shows increase could have been greater Latinos were pivotal to the population growth in Arizona in the last decade, comprising nearly half (48%) of the overall increase in residents since 2000, according to a National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund analysis of newly released Census 2010 data. Between...

Read more »

Latino Women and Cervical Cancer

February 28, 2011

All women are at risk for cervical cancer but unfortunately Hispanic/Latino women have about twice the risk of developing cervical cancer, compared to other women. Cervical cancer used to be the leading cause of death for U.S. women. With the widespread use of Pap test screening in the last 50 years, cervical cancer rates have declined significantly. Every year,...

Read more »

Unauthorized Immigrant Population: National and State Trends, 2010

February 1, 2011
Unauthorized Immigrant Population: National and State Trends, 2010

by Jeffrey S. Passel, Senior Demographer, Pew Hispanic Center, and D’Vera Cohn, Senior Writer, Pew Research Center As of March 2010, 11.2 million unauthorized immigrants were living in the United States, virtually unchanged from a year earlier, according to new estimates from the Pew Hispanic Center, a project of the Pew Research Center. This...

Read more »

Ratoncito Perez seeks to educate Hispanic kids on oral health

October 11, 2010
Ratoncito Perez seeks to educate Hispanic kids on oral health

With toothbrush in hand, Ratoncito Perez seeks to educate Hispanic kids on oral health as part of Hispanic Heritage Month In celebration of Hispanic Heritage Month, Delta Dental Insurance Company has joined forces with the tooth fairy’s Spanish-speaking counterpart, el Ratoncito Perez, to remind Hispanic children and their parents about the importance of good...

Read more »

Featured Post

Smartphone user experience: A Latina’s Perspective

Smartphone user experience: A Latina’s Perspective As most of you know, a few weeks ago and thanks to a recommendation from my dear friend...

Read more »