by Claudia Goffan This is a must see…. comments welcome….
Smartphone user experience: A Latina’s Perspective As most of you know, a few weeks ago and thanks to a recommendation from my dear friend...
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by Claudia Goffan This is a must see…. comments welcome….
by Claudia GoffanMicrosoft should really think before approving a commercial like the one featuring Bill Gates and Jerry Seinfield. That is, unless their tactic is to alienate the Hispanic community. The commercial is riddled with Hispanic stereotypes. First, the “churro” (would that be a metaphor for moist and juicy for Hispanics?), then the “Conquistador”...
by Claudia Goffan In my everyday life, I pay attention to advertisements—I simply love them. No matter where they are—TV, magazines, newspapers and even billboards—I can’t get enough of them. The one exception is Internet ads. They have to be extraordinary to capture my attention as a marketer. Companies are just simply not...
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