hispanic media

A Media Revolution: the inclusion of Social Media

October 13, 2009

Tribune Co. Launches National Marketing Initiative Announces New-Model Integrated Sales Organization, Tribune365 In a major national marketing initiative, Tribune Co. today announced the launch of Tribune365 (www.trb365.com), its multichannel sales solutions group providing customized marketing programs to advertisers looking to reach consumers across a variety of media platforms. Tribune365 gives marketers unprecedented, consolidated access...

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Yahoo! En Espanol Reveals the Most Popular Searches for September

October 12, 2009

Yahoo! En Espanol today announced it’s most popular Searches on Yahoo! Pop for the month ending September 30 (http://espanol.pop.yahoo.com/pop/09-2009/). Yahoo! Pop allows users to access the site and stay in touch with what’s hot and use it as a resource to search for and spot trends. Information on Yahoo! Pop is available and searchable by day,...

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Social Media Success Story: media exposure equaled $6.67 million in ad spend

October 7, 2009

A brilliant example of an Advertising and Social Media campaign execution and of how to measure social media results: The campaign “One Thousand Casmurros,” made for the biggest TV network in Brazil, Rede Globo. It was the agency’s first entry in Cannes. Commemorating 100 years since the death of one of the greatest writers Brazil...

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Pizza Patron, Pepsi Celebrate Hispanic Heritage

September 28, 2009
Pizza Patron, Pepsi Celebrate Hispanic Heritage

Pizza Patron announced that it has teamed with Pepsi in a national, co-branded promotion in all of its stores to honor National Hispanic Heritage Month. The promotion began September 1 and was specifically designed to celebrate and honor the Latin culture and lifestyle during Hispanic Heritage Month. It is a bilingual promotion, but Spanish-language...

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PeopleEnEspanol.com Launches New Interactive Tool: 'Cambia Tu Look'

September 2, 2009

Innovative Interactive Tool Allows for Uploading Photos, Trying on Celebrity Hair and Makeup Looks, Plus Click-to-Buy Products -First Hispanic Website to Offer Beauty Tool for Hispanic Consumers- -T-Mobile Premiere Sponsor- Further expanding on its celebrity style coverage online, PeopleEnEspanol.com today launched a new interactive tool, http://www.peopleenespanol.com/pespanol/cambiatulook where users can upload photos of themselves and...

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Featured Post

Smartphone user experience: A Latina’s Perspective

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Smartphone user experience: A Latina’s Perspective As most of you know, a few weeks ago and thanks to a recommendation from my dear friend...

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