Wendy’s International, Inc. is rolling out a new series of television and radio commercials targeting the U.S. Hispanic market. Themed “Sabor de Verdad,” roughly translating to “Real Taste,” the Spanish-language campaign is the first Wendy’s effort from WPP Group’s Miami-based…
hispanic media
New Media Usage by Racial Category
Although cell phones are the form of new media used most for all segments, with 57% of Hispanics, 53% of African Americans, 53.9% of Asians and 49.4% of Whites regularly using, the similarities stop there. Minorities have a higher regular…
Top 10 Social Networking Websites and Forums
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise…
US Hispanics to spend $257 billion in Telecom
US Hispanics Will Spend $257 Billion on Telecommunications Services over the Next Five Years, Says Insight Research Corp. BOONTON, N.J., June 28 — Over the next five years, US Hispanic communities will spend $257 billion on telecommunications services, accounting for 17 percent…
Women Seek Online Communities To Validate Purchases
If a new study is to be believed, you should be building direct relationships through search, online and mobile Web sites with women who show interest. It will become one of the most valuable marketing tools a company can have.…