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	<title>Hispanic Marketing Blog &#187; advertising</title>
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	<link>http://hispanic-marketing.com/bl</link>
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		<title>Best Latino Advertising Campaigns 2011</title>
		<link>http://hispanic-marketing.com/bl/advertising/best-latino-advertising-campaigns-2011/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/best-latino-advertising-campaigns-2011/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 17:05:20 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Axe destiny]]></category>
		<category><![CDATA[Axe premature perspiration]]></category>
		<category><![CDATA[BBDO Argentina]]></category>
		<category><![CDATA[Best Latino Advertising Campaigns 2011]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Campofrio finissimas]]></category>
		<category><![CDATA[Cannes Lions 2011]]></category>
		<category><![CDATA[coca cola zero commercial 2011 spain]]></category>
		<category><![CDATA[coca cola zero el cambiazo]]></category>
		<category><![CDATA[coca cola zero the switch]]></category>
		<category><![CDATA[cravendale cats with thumbs]]></category>
		<category><![CDATA[experiential advertising coca cola zero]]></category>
		<category><![CDATA[H2oh! Braids]]></category>
		<category><![CDATA[Pepsico]]></category>
		<category><![CDATA[reincarnation advertising]]></category>
		<category><![CDATA[Target Latino]]></category>
		<category><![CDATA[trencitas H2oh!]]></category>
		<category><![CDATA[tv commercial]]></category>
		<category><![CDATA[Volkswagen Tiguan Translator]]></category>
		<category><![CDATA[Volkswagen Tiguan with Park Assist - Alma BBDO]]></category>
		<category><![CDATA[Wieden + kennedy london]]></category>
		<category><![CDATA[Word-of-Mouth agency]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/bl/?p=1815</guid>
		<description><![CDATA[Best Latino Advertising Campaigns 2011 by Target Latino The year is coming to an end and we decided to look for advertising campaigns in Spanish or created by Latino Ad Agencies that we consider to be the very best of 2011 and share them with you. Here is our list of the five Best Latino Advertising Campaigns 2011: #5 &#8211; Campofrio Finisimas: A very original and humorous way of advertising ham. Finísimas Campofrío humorously bets on the re-incarnation theory on its new advertising campaign. It features two frogs that explain the pros and cons of being human while they jump across a freeway packed with danger. Marcelino is the reincarnation of a government attorney and is highly concerned with his previous life health while his new friend becomes fascinated by the possibilities of being human that he commits suicide against a truck&#8217;s windshield. This campaigned broadcasted nationally and had digital, social media and movie theater and international versions. Young frog: Flies! Old frog: Flies&#8230; ush, bummer! Young frog: What do you expect? We&#8217;re frogs&#8230; Old frog: Frog, speak for yourself, this is my reincarnation, my name is Marcelino, and I used to be a government lawyer. Young frog: What do you mean, [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/best-latino-advertising-campaigns-2011/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>The story behind the Benetton WOM Campaign</title>
		<link>http://hispanic-marketing.com/bl/advertising/the-story-behind-the-benetton-wom-campaign/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/the-story-behind-the-benetton-wom-campaign/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 05:37:56 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[Benetton]]></category>
		<category><![CDATA[Benetton Ads]]></category>
		<category><![CDATA[Benetton Unhate campaign]]></category>
		<category><![CDATA[Claudia Havi Goffan]]></category>
		<category><![CDATA[CNN en Espanol]]></category>
		<category><![CDATA[WOM campaign]]></category>
		<category><![CDATA[WOM campaigns]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/bl/?p=1795</guid>
		<description><![CDATA[The story behind the Benetton Word-of-Mouth (WOM) Campaign Benetton, Italy’s largest clothing company, launched yesterday, November 16, 2011, a highly controversial Word-of-Mouth (WoM) campaign. They coupled this campaign with the launch of their newly founded advocacy group for tolerance, the Unhate Foundation. The campaign content included a film promoting Unhate.org, love and tolerance; photo composite posters and wall video projections of Presidents Barack Obama and Hugo Chavez lovingly locking lips; and, social media activity including the Kiss Wall where users can upload images of themselves kissing and are randomly paired up with others thus mimicking the main campaign theme. Other featured kissing pairs include President Obama and Chinese President Hu Jintao; the Pope and Ahmed Mohamed el-Tayeb, the Imam of al-Azhar mosque in Egypt; the leaders of North and South Korea; German Chancellor Angela Merkel and Nicholas Sarkozy, president of France; Palestinian President Mahmoud Abbas and Israeli Prime Minister Benjamin Netanyahu. Benetton Unhate Campaign &#8211; CNN Interview (subtitled in English) &#8211; Claudia Havi Goffan The campaign was inspired by a kiss between Soviet leader Leonid Brezhnev and East German communist leader Erich Honecker in 1979. And this is just the first part of the three-part campaign. Benetton has a history [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/the-story-behind-the-benetton-wom-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>New Hispanic Market Dog Food Launch: Beneful Healthy Fiesta</title>
		<link>http://hispanic-marketing.com/bl/advertising/hispanic-market-dog-food-launch-beneful/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/hispanic-market-dog-food-launch-beneful/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 21:34:37 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[beneful]]></category>
		<category><![CDATA[beneful healthy]]></category>
		<category><![CDATA[beneful healthy fiesta]]></category>
		<category><![CDATA[dog]]></category>
		<category><![CDATA[dog food]]></category>
		<category><![CDATA[dog food launch]]></category>
		<category><![CDATA[fiesta]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[food launch]]></category>
		<category><![CDATA[healthy]]></category>
		<category><![CDATA[healthy fiesta]]></category>
		<category><![CDATA[Hispanic]]></category>
		<category><![CDATA[hispanic market]]></category>
		<category><![CDATA[hispanic market dog]]></category>
		<category><![CDATA[Latino]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[market dog]]></category>
		<category><![CDATA[market dog food]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[new hispanic]]></category>
		<category><![CDATA[new hispanic market]]></category>
		<category><![CDATA[purina beneful healthy fiesta]]></category>
		<category><![CDATA[target]]></category>
		<category><![CDATA[Target Latino]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1656</guid>
		<description><![CDATA[New Hispanic Market Dog Food Launch: Beneful Healthy Fiesta by Claudia Havi Goffan While some companies are still hesitant about tackling the Latino market; Purina goes for it, hook, line and sinker. Last July, Purina launched a new Beneful dog food flavor to appeal to Latino dog owners called Healthy Fiesta.  Maybe these pooches have inherently acquired the Latino culture and that makes them crave tomatoes and avocados? I guess my dog, if I had one, would love to have good and juicy steaks. Oh, wait. That actually applies. Will Hispanics really choose chow for their pups based on a Latino sounding brand? My concern with my pet&#8217;s food, Sundance (the oldest cat I know), is how healthy it is for her and not that it tastes like salsa. Well, I&#8217;d love her to be able to taste whatever she pleases but her health comes first. And to this day, pet food companies have a long way to go to earn my trust. I still say, kudos to Purina for being so daring. But maybe next time, the research should be focused on what Hispanic dog owners&#8217; concerns are. I may be mistaken, so I would love to hear the opinion [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/hispanic-market-dog-food-launch-beneful/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Multicultural Marketing for Oreo Canada</title>
		<link>http://hispanic-marketing.com/bl/advertising/multicultural-marketing-for-oreo-canada/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/multicultural-marketing-for-oreo-canada/#comments</comments>
		<pubDate>Tue, 31 May 2011 15:31:48 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Kraft Canada]]></category>
		<category><![CDATA[multicultural marketing]]></category>
		<category><![CDATA[oreo cookies]]></category>
		<category><![CDATA[Target Latino]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1609</guid>
		<description><![CDATA[Multicultural marketing is not something that only happens in the U.S. Kraft Canada dunked its Oreo cookies in the Canadian multicultural scene with this new 30-second TV commercial. The famous Oreo cookie &#8211; which somehow seems to capture my attention and get back into my blog once again &#8211; bridges multicultural experiences in a simple and emotive way. 0 &#160; By: Claudia &#8220;Havi&#8221; Goffan]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/multicultural-marketing-for-oreo-canada/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Multicultural Is the New Mainstream</title>
		<link>http://hispanic-marketing.com/bl/advertising/multicultural-is-the-new-mainstream/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/multicultural-is-the-new-mainstream/#comments</comments>
		<pubDate>Tue, 23 Nov 2010 15:03:59 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[AHAA]]></category>
		<category><![CDATA[cultural differences]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[Latina millennial]]></category>
		<category><![CDATA[mainstream marketing]]></category>
		<category><![CDATA[multicultural]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1262</guid>
		<description><![CDATA[The U.S. population is becoming increasingly diverse, and while statistics aren&#8217;t really necessary to confirm the obvious, the soon-to-be-released 2010 U.S. Census figures likely will support the multicultural boom over the past decade.  Last week, national advertisers and marketers convened at a conference to discuss the implications of today&#8217;s broad and progressively more complex marketplace.  Identifying &#8220;best practices&#8221; for communicating with multicultural consumers, some presenters indicated that a singular insight focused on commonalities between cultural segments should drive marketing strategy; however, the voice of Hispanic-specialized agencies, the Association of Hispanic Advertising Agencies (AHAA), disagrees with this one-size-fits-all approach. &#8220;Trying to be all things to all consumers not only waters down the communication but also waters down the results,&#8221; says Jessica Pantanini, AHAA chair and COO of Bromley Communications.  &#8220;The population is definitely more multicultural but that only reinforces the need for customized, one-to-one communication.  It&#8217;s more impactful than mass marketing as evidenced by the obvious success of digital and social interactive media.  The growing diversity of the country requires even more insight and understanding of the cultural and ethnic nuances and differences that drive behavior and purchase, and connect with consumers in a unique way.&#8221; AHAA is concerned that advertisers&#8217; request [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/multicultural-is-the-new-mainstream/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wendy&#039;s Launches Hispanic Campaign</title>
		<link>http://hispanic-marketing.com/bl/advertising/wendys-hispanic-campaign/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/wendys-hispanic-campaign/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 13:55:48 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[hispanic media]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[hispanic campaign]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[sabor de verdad]]></category>
		<category><![CDATA[wendy's]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1248</guid>
		<description><![CDATA[Wendy&#8217;s International, Inc. is rolling out a new series of television and radio commercials targeting the U.S. Hispanic market. Themed &#8220;Sabor de Verdad,&#8221; roughly translating to &#8220;Real Taste,&#8221; the Spanish-language campaign is the first Wendy&#8217;s effort from WPP Group&#8217;s Miami-based The Bravo Group, which was chosen by the QSR in August as its new Hispanic agency of record. Timed to coincide with Wendy&#8217;s expansion of its 99-cent Everyday Value Menu offerings, the campaign positions Wendy&#8217;s as the solution for Hispanic consumers looking to satisfy their &#8220;antojos,&#8221; or taste cravings, with quality food at affordable prices. The campaign, which starts Nov. 1 and will run through year-end, will include a series of TV spots airing on national network and cable and local spot TV, plus local radio efforts run at the discretion of individual markets. Some of the television media being employed are Univision, Telefutura, Galavision, Telemundo, mun2, Estrella, TVAztecaAmerica, Discovery en Español, MTVTr3s, Fox Sports en Español and ESPN Deporte. Wendy&#8217;s Hispanic media planning and buying continue to be handled by MediaVest and MV42. The campaign centers on a Hispanic couple, &#8220;Cesar and Gabriela.&#8221; In the first TV spot, they are seen ordering from the value menu at a Wendy&#8217;s [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/wendys-hispanic-campaign/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Marketing lessons from a dog</title>
		<link>http://hispanic-marketing.com/bl/advertising/marketing-lessons-from-a-dog/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/marketing-lessons-from-a-dog/#comments</comments>
		<pubDate>Tue, 05 Oct 2010 18:12:53 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[every home needs a harvey]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1202</guid>
		<description><![CDATA[This marketing dog must have done its research, understood its market segment and delivered its unique selling proposition in a memorable manner. See it to believe it. Enjoy. Marketing lessons from a dog:]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/marketing-lessons-from-a-dog/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>New Media Usage by Racial Category</title>
		<link>http://hispanic-marketing.com/bl/advertising/hispanic-media/new-media-usage-by-racial-category/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/hispanic-media/new-media-usage-by-racial-category/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 12:34:09 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[hispanic media]]></category>
		<category><![CDATA[African Americans]]></category>
		<category><![CDATA[Asians]]></category>
		<category><![CDATA[cell phones]]></category>
		<category><![CDATA[Hispanics]]></category>
		<category><![CDATA[minorities media usage]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[Whites]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1117</guid>
		<description><![CDATA[Although cell phones are the form of new media used most for all segments, with 57% of Hispanics, 53% of African Americans, 53.9% of Asians and 49.4% of Whites regularly using, the similarities stop there. Minorities have a higher regular usage of new media than Whites across all media types. They are more likely to use iPods, text on cell phones, play videogames, use video/picture phones, instant messaging online and watch videos on cell phones. “Minorities are using new media in higher percentages, providing marketers with unique opportunities to create specific marketing plans that integrate non-traditional media options into their digital ad strategy,” Drenik said. Source: BIGResearch]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/hispanic-media/new-media-usage-by-racial-category/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Hulu Generates Most Ad Views</title>
		<link>http://hispanic-marketing.com/bl/advertising/hulu-generates-most-ad-views/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/hulu-generates-most-ad-views/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 13:13:47 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[ad views]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[video advertisement]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1134</guid>
		<description><![CDATA[Hulu generated more US ad views than any other online video property in June 2010, according to comScore VideoMetrix data. Hulu Narrowly Beats Tremor Americans viewed more than 4.3 billion video ads in June 2010, with Hulu generating the highest number of ad views at 566 million. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 524 million ad views, followed by BrightRoll Video Network (333 million) and Microsoft Sites (222 million). Video ads reached 46.1% of the total US population an average of 31.5 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 24.2 during the course of the month, and reached 7.8% of the total US population. Meanwhile, Tremor only averaged a monthly frequency of 8.2 ads per viewer per month, but reached a much higher percentage of the US population (21.4%, the highest among the top 10 online video properties by ad view). YouTube Propels Google Success More than 177 million US internet users watched video content in June, totaling 5.1 billion sessions and an average of 870 minutes per month per user. Google Sites, driven primarily by video viewing at YouTube.com, ranked [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/hulu-generates-most-ad-views/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Top 10 Social Networking Websites and Forums</title>
		<link>http://hispanic-marketing.com/bl/advertising/hispanic-media/top-10-social-networking-websites-and-forums/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/hispanic-media/top-10-social-networking-websites-and-forums/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 13:06:31 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[hispanic media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Hispanics online]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[social forums]]></category>
		<category><![CDATA[social networking sites]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1121</guid>
		<description><![CDATA[Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.]]></description>
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		<slash:comments>3</slash:comments>
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