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	<title>Hispanic Marketing Blog &#187; entertainment</title>
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		<title>Marketing lessons from a dog</title>
		<link>http://hispanic-marketing.com/bl/advertising/marketing-lessons-from-a-dog/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/marketing-lessons-from-a-dog/#comments</comments>
		<pubDate>Tue, 05 Oct 2010 18:12:53 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[every home needs a harvey]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1202</guid>
		<description><![CDATA[This marketing dog must have done its research, understood its market segment and delivered its unique selling proposition in a memorable manner. See it to believe it. Enjoy. Marketing lessons from a dog:]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Fox News targets Latinos with new website</title>
		<link>http://hispanic-marketing.com/bl/advertising/entertainment/fox-news-targets-latinos-with-new-website/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/entertainment/fox-news-targets-latinos-with-new-website/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 15:17:37 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[entertainment]]></category>
		<category><![CDATA[hispanic online]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=1004</guid>
		<description><![CDATA[Fox News plans to launch this fall a website aimed at a Latino audience as it seeks to build its coverage and links with one of the fastest-growing U.S. communities. Fox News, which is owned by Rupert Murdoch&#8217;s News Corp, said on Wednesday the new site FOX News Latino (www.FoxNewsLatino.com) will provide original news and features focused exclusively on the Latino community. The U.S. Latino population is one of the fastest growing, accounting for around 15.4 percent of the population in 2008, up from 12.5 percent in 2000, according to Pew Research. As that population grows, marketers are spending more of their advertising dollars with Hispanic media outlets. &#8220;About a third of the country is going to be of Latino heritage by 2050 and we thought it was time to launch a site with more of a focus,&#8221; said Michael Clemente, Fox News&#8217; senior vice president of news editorial. But Clemente said it was unlikely Fox News will launch a news television channel focused on the Latino community. &#8220;It&#8217;s not on the drawing board. There&#8217;s just too much to be had among the 700 cable channel universe right now.&#8221; The new website will feature videos and other content in both [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Telemundo President to address Latino business and community leaders at HACR symposium</title>
		<link>http://hispanic-marketing.com/bl/advertising/entertainment/telemundo-president-to-address-latino-business-and-community-leaders-at-hacr-symposium/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/entertainment/telemundo-president-to-address-latino-business-and-community-leaders-at-hacr-symposium/#comments</comments>
		<pubDate>Mon, 17 May 2010 18:03:41 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[entertainment]]></category>
		<category><![CDATA[hispanic media]]></category>
		<category><![CDATA[Don Browne]]></category>
		<category><![CDATA[Enfoque]]></category>
		<category><![CDATA[HACR symposium]]></category>
		<category><![CDATA[LULAC]]></category>
		<category><![CDATA[Michelle Alban]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[NCLR]]></category>
		<category><![CDATA[novelas]]></category>
		<category><![CDATA[social issues]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[Telemundo]]></category>
		<category><![CDATA[USHCC]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=978</guid>
		<description><![CDATA[Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, has announced that its President, Don Browne, will address business and corporate leaders on May 18th in San Francisco at the 18th Annual Hispanic Association on Corporate Responsibility (HACR) Symposium.  Browne will join the HACR CEO Roundtable hosted by John Stumpf, Chairman and CEO of Wells Fargo &#38; Company and participant Stephen Holmes, Chairman &#38; CEO of Wyndham Worldwide. The 18th Annual HACR Symposium: The Power of Hispanic Inclusion brings together some of the nation’s most influential Hispanic leaders, government officials and corporate executives to discuss and identify effective strategies and models for achieving greater Hispanic inclusion and participation in the areas of employment, procurement, philanthropy and governance. “Commitment. Innovation. Leadership. These are words that describe Don Browne’s passion for the Hispanic community and we are very pleased to have Don join us at this year’s HACR CEO Roundtable,” stated Carlos Orta, HACR’s President/CEO. This past April, Browne celebrated five years at the helm of Telemundo having led the company to the most diverse Hispanic leadership in its history: Telemundo’s leadership team grew from 33% Hispanic in 2002 to 85% Hispanic in 2010.  [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/entertainment/telemundo-president-to-address-latino-business-and-community-leaders-at-hacr-symposium/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Five Foundations For Online Marketing From Coca-Cola</title>
		<link>http://hispanic-marketing.com/bl/advertising/entertainment/five-foundations-for-online-marketing-from-coca-cola/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/entertainment/five-foundations-for-online-marketing-from-coca-cola/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 15:35:00 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[viral advertising]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=956</guid>
		<description><![CDATA[Add value. Bring value into every interaction. Be transparent. Listen to what your brand owners are saying. You are not your brand owner. You are the steward of your brand. Be consistent and follow through. Stay on brand strategy and stay true to who you are. Make human connections, which we all share, better and more meaningful. Be receptive to change. Mix things up to keep it fresh. Surprise and delight your customers. Again, keep things interesting and fresh. The result:]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/entertainment/five-foundations-for-online-marketing-from-coca-cola/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Univision Teams With GameSpot</title>
		<link>http://hispanic-marketing.com/bl/advertising/entertainment/univision-teams-with-gamespot/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/entertainment/univision-teams-with-gamespot/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 12:51:33 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[hispanic media]]></category>
		<category><![CDATA[GameSpot]]></category>
		<category><![CDATA[Hispanic gamers]]></category>
		<category><![CDATA[Spanish video games]]></category>
		<category><![CDATA[Univision]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=940</guid>
		<description><![CDATA[Univision&#8217;s Univision Interactive Media on Thursday unveiled a partnership with CBS Interactive&#8217;s GameSpot, which will provide content for a new Spanish-language video gaming site on Univision.com. It will feature news, reviews, editorials and videos on the top-selling games worldwide. Univision also presented a study about Hispanics&#8217; attitudes toward video games. Among other things, it found that Hispanic respondents answered yes at a rate 100% higher than non-Hispanics when asked if they planned to buy a game in the next 30 days. &#8220;Today’s partnership enables GameSpot to extend its reach to one of the fastest-growing segments of the video gaming community,&#8221; said Simon Whitcombe, vp games at CBS Interactive. Kevin Conroy, president of Univision Interactive Media, said the new site launch is &#8220;part of Univision&#8217;s company-wide commitment to providing U.S. Hispanics with best-in-class, Spanish-language video gaming content not currently available to them anywhere else.&#8221; Univision Interactive Media will translate some GameSpot content into Spanish, while GameSpot will also produce exclusive weekly Spanish-language content that will appear on Univision.com. GameSpot editor-in-chief Ricardo Torres will oversee the production process. Among some of the other findings of the study about Hispanic gamers: • Hispanics have a greater propensity than non-Hispanics to buy in-home and [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/entertainment/univision-teams-with-gamespot/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
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		<title>Mega News &#039;Edicion Nocturna&#039; is the &#039;First and Only Interactive News in Hispanic Television&#039;</title>
		<link>http://hispanic-marketing.com/bl/advertising/entertainment/mega-news-edicion-nocturna-is-the-first-and-only-interactive-news-in-hispanic-television/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/entertainment/mega-news-edicion-nocturna-is-the-first-and-only-interactive-news-in-hispanic-television/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 22:43:13 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[entertainment]]></category>
		<category><![CDATA[hispanic media]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=782</guid>
		<description><![CDATA[What: Mega TV is proud to be the first and only Hispanic broadcaster to have a news show that gives the community and audience a voice in its content and reporting. &#8220;Edicion Nocturna,&#8221; airs on Mega News and uses the Internet and new media platforms like Facebook, Twitter, and Skype to give audiences the opportunity to report live and be a part of the news. How: Hosted by journalist Fernando Del Rincon, one of the most respected political analysts in Mexico and the United States, Mega News &#8220;Edicion Nocturna&#8221; uses Skype, a free Internet service, to allow the audience to participate via Webcam from anywhere around the world. Twitter and Facebook also play an important role in the way the audience can interact live with the news. Host Del Rincon reads the public&#8217;s Tweets on the show as they are submitted. Several audience interactions have already been successful. A Facebook user recently commented on the controversy of the video of child actors in Puerto Rico who were playing with weapons on Factor Del Rincon News&#8217; Facebook page, essentially turning this viewer into a Web news reporter. The video caused a legal investigation by the island&#8217;s Government because they did not [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/entertainment/mega-news-edicion-nocturna-is-the-first-and-only-interactive-news-in-hispanic-television/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Hispanic Viewers Consume More Content Via Interactive Outlets</title>
		<link>http://hispanic-marketing.com/bl/advertising/entertainment/hispanic-viewers-consume-more-content-via-interactive-outlets/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/entertainment/hispanic-viewers-consume-more-content-via-interactive-outlets/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 17:36:54 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[entertainment]]></category>
		<category><![CDATA[hispanic media]]></category>
		<category><![CDATA[Hispanic expertise]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=711</guid>
		<description><![CDATA[Rentrak Signs Cinelatino &#8211; The Leading Spanish Language Movie Channel &#8211; As Hispanic Viewers Consume More Content Via Interactive Outlets, Networks are Turning to Rentrak to Understand the Video-On-Demand Market &#8211; Rentrak Corporation (Nasdaq: RENT), a multi-screen media measurement and research company serving the advertising and entertainment industry, today announced a multi-year deal with Cinelatino, the leading Spanish-language premium film channel in the United States that offers the most current blockbusters and critically-acclaimed titles from Mexico, Latin America, Spain and the United States. To ensure it continues to offer the best programming based on viewer preferences, Cinelatino selected Rentrak&#8217;s OnDemand Essentials service in order to have access to detailed video-on-demand (VOD) insights. &#8220;The Hispanic population is the largest and fastest growing demographic group in the U.S. and OnDemand Essentials will provide Cinelatino with key information needed to meet the growing demand for quality Spanish language content on the on-demand platform,&#8221; said Carol Hinnant, Senior Vice President of Business Development, Advanced Media and Information division at Rentrak. &#8220;With almost 20 different VOD channels targeted at the Hispanic market, Rentrak&#8217;s OnDemand Essentials service provides the necessary knowledge and trends to help programmers targeting the Hispanic demographic get a competitive edge by understanding what [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/entertainment/hispanic-viewers-consume-more-content-via-interactive-outlets/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<item>
		<title>Yahoo! En Espanol Reveals the Most Popular Searches for September</title>
		<link>http://hispanic-marketing.com/bl/advertising/yahoo-en-espanol-reveals-the-most-popular-searches-for-september/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/yahoo-en-espanol-reveals-the-most-popular-searches-for-september/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 16:43:05 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[hispanic media]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=676</guid>
		<description><![CDATA[Yahoo! En Espanol today announced it&#8217;s most popular Searches on Yahoo! Pop for the month ending September 30 (http://espanol.pop.yahoo.com/pop/09-2009/). Yahoo! Pop allows users to access the site and stay in touch with what&#8217;s hot and use it as a resource to search for and spot trends. Information on Yahoo! Pop is available and searchable by day, month and category. The Most Popular Searches in Yahoo! Pop for September include: Top 10 Overall Searches: 1. Twin Towers 2. Tsunami 3. Sandra Bullock 4. Vida Guerra 5. Qualifiers 2010 6. Olga Tanon 7. Whitney Houston 8. Perez Hilton 9. Gaby Espino 10. Megan Fox Tragedies, present and past, captured the interest of Yahoo! En Espanol users this month. The eighth anniversary of the September 11 terrorist attacks in New York City no doubt propelled users to look for stories and information on the World Trade Center&#8217;s Twin Towers. The catastrophic tsunami that struck Samoa on September 29 following an 8.0 magnitude earthquake also topped the list at No. 2; the event left a confirmed 143 people dead and six missing in Samoa. Yahoo! En Espanol users also searched for info on Sandra Bullock, star of the movie &#8220;All About Steve&#8221; that opened in September with mixed reviews. The actress, who plays a crossword [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/yahoo-en-espanol-reveals-the-most-popular-searches-for-september/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Pizza Patron, Pepsi Celebrate Hispanic Heritage</title>
		<link>http://hispanic-marketing.com/bl/advertising/entertainment/pizza-patron-pepsi-celebrate-hispanic-heritage/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/entertainment/pizza-patron-pepsi-celebrate-hispanic-heritage/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 01:31:59 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[hispanic customer acquisition]]></category>
		<category><![CDATA[hispanic media]]></category>
		<category><![CDATA[hispanic online]]></category>
		<category><![CDATA[acculturation]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic consumer]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[Spanish language]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=651</guid>
		<description><![CDATA[Pizza Patron announced that it has teamed with Pepsi in a national, co-branded promotion in all of its stores to honor National Hispanic Heritage Month. The promotion began September 1 and was specifically designed to celebrate and honor the Latin culture and lifestyle during Hispanic Heritage Month. It is a bilingual promotion, but Spanish-language dominant. Advertisements for the promotion read, &#8220;!Viva Latino! Pizza Patron y Pepsi Festejan el Mes Patrio,&#8221; which means, &#8220;Pizza Patron and Pepsi celebrate this historic, patriotic month for all Latinos of diverse roots.&#8221; With any 2-liter purchase of Pepsi products through September 30, customers will receive a free phone egrip Non-Slip Strip. The egrip is a protective, silicone material that can be applied to the back of a cell phone to make it easier to handle and prevent it from sliding on any surface. The free egrip features the Pizza Patron and Pepsi logos, as well as Pizza Patron&#8217;s slogan, &#8220;Latin Life, Enjoy,&#8221; which reinforces the company&#8217;s focus while broadening its current customer base by inviting every demographic to enjoy and experience the diversity found within the Latin lifestyle. &#8220;Celebrating the rich history and traditions found within the Latin life and culture is what makes our [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/entertainment/pizza-patron-pepsi-celebrate-hispanic-heritage/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>85% of Single Men Would Date Heavy Women; 90% of Single Women Feel Men Can&#039;t See Past a Few Extra Pounds, States Date.com</title>
		<link>http://hispanic-marketing.com/bl/advertising/entertainment/85-of-single-men-would-date-heavy-women-90-of-single-women-feel-men-cant-see-past-a-few-extra-pounds-states-date-com/</link>
		<comments>http://hispanic-marketing.com/bl/advertising/entertainment/85-of-single-men-would-date-heavy-women-90-of-single-women-feel-men-cant-see-past-a-few-extra-pounds-states-date-com/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 23:08:14 +0000</pubDate>
		<dc:creator>targetlatino</dc:creator>
				<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Hispanic culture]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[hispanic market research]]></category>
		<category><![CDATA[obesity]]></category>
		<category><![CDATA[online hispanics]]></category>
		<category><![CDATA[US Hispanics]]></category>

		<guid isPermaLink="false">http://hispanic-marketing.com/blog/?p=619</guid>
		<description><![CDATA[New Poll Shows Significant Discrepancy between Single Males&#8217; and Single Females&#8217; Perception of Dating and Weight Kirstie Alley, Jessica Simpson, Kelly Clarkson and Oprah have spent years yo-yo dieting, but would they work so hard to be thin if they knew men love them despite the extra pounds? These days, Fat is Fabulous, with reality shows about a heavy bachelor searching for his heavy set sweetheart and zaftig women competing in dance-offs, bringing in big ratings numbers for the Networks. So when Fox&#8217;s More to Love Bachelor, Luke Conley, professed to loving big, beautiful women, leading online dating sites Date.com http://www.date.com), Matchmaker.com http://www.matchmaker.com), and Amor.com http://www.amor.com), decided to poll its members to see what they think about dating overweight men or women. The results were surprising, perhaps even astounding. A whopping 85% of single men professed their love for heavier women with more than 80% of men feeling that overweight women are less bitchy than thin women. These single men thought that overweight women appreciate the attention that men give them and are more loving because of it. Since the beginning of time, men and women have failed to understand each other and this latest poll shows that this continues. While the majority [...]]]></description>
		<wfw:commentRss>http://hispanic-marketing.com/bl/advertising/entertainment/85-of-single-men-would-date-heavy-women-90-of-single-women-feel-men-cant-see-past-a-few-extra-pounds-states-date-com/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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