Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
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Fox News plans to launch this fall a website aimed at a Latino audience as it seeks to build its coverage and links with one of the fastest-growing U.S. communities. Fox News, which is owned by Rupert Murdoch’s News Corp, said on Wednesday the new site FOX News Latino (www.FoxNewsLatino.com) will provide original news...
Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, has announced that its President, Don Browne, will address business and corporate leaders on May 18th in San Francisco at the 18th Annual Hispanic Association on Corporate Responsibility (HACR) Symposium. Browne will join the HACR CEO Roundtable...
Add value. Bring value into every interaction. Be transparent. Listen to what your brand owners are saying. You are not your brand owner. You are the steward of your brand. Be consistent and follow through. Stay on brand strategy and stay true to who you are. Make human connections, which we all share, better...
Univision’s Univision Interactive Media on Thursday unveiled a partnership with CBS Interactive’s GameSpot, which will provide content for a new Spanish-language video gaming site on Univision.com. It will feature news, reviews, editorials and videos on the top-selling games worldwide. Univision also presented a study about Hispanics’ attitudes toward video games. Among other things, it...
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