Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
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Best Latino Advertising Campaigns 2011 by Target Latino The year is coming to an end and we decided to look for advertising campaigns in Spanish or created by Latino Ad Agencies that we consider to be the very best of 2011 and share them with you. Here is our list of the five Best Latino...
The story behind the Benetton Word-of-Mouth (WOM) Campaign Benetton, Italy’s largest clothing company, launched yesterday, November 16, 2011, a highly controversial Word-of-Mouth (WoM) campaign. They coupled this campaign with the launch of their newly founded advocacy group for tolerance, the Unhate Foundation. The campaign content included a film promoting Unhate.org, love and tolerance; photo...
New Hispanic Market Dog Food Launch: Beneful Healthy Fiesta by Claudia Havi Goffan While some companies are still hesitant about tackling the Latino market; Purina goes for it, hook, line and sinker. Last July, Purina launched a new Beneful dog food flavor to appeal to Latino dog owners called Healthy Fiesta. Maybe these pooches...
Multicultural marketing is not something that only happens in the U.S. Kraft Canada dunked its Oreo cookies in the Canadian multicultural scene with this new 30-second TV commercial. The famous Oreo cookie – which somehow seems to capture my attention and get back into my blog once again – bridges multicultural experiences in a simple and...
The U.S. population is becoming increasingly diverse, and while statistics aren’t really necessary to confirm the obvious, the soon-to-be-released 2010 U.S. Census figures likely will support the multicultural boom over the past decade. Last week, national advertisers and marketers convened at a conference to discuss the implications of today’s broad and progressively more complex...
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