Entries by Target Latino

Trending Now! Adoptable Trends with Dieste

Find out more about Dieste and “Adoptable Trends,” their latest campaign for Dallas Pets Alive! Are you in? To provide marketing solutions for multicultural markets is a challenge for most, especially when targeting people’s good will, but not for Dieste. Last year this award-winning multicultural marketing agency, together with Dallas Pets Alive! (DPA!) were able to help save dog’s lives through […]

9 MINI Cooper’s Ambient and Guerilla Marketing Ads

BMW MINI Cooper advertisements always hit a chord. Enjoy these 9 most memorable ambient and guerilla marketing ads and campaigns! We are constantly amazed by the creativity of BMW MINI Cooper’s ambient and guerilla marketing ads campaigns and how they constantly improve the brand’s positioning and manage to capture our attention. These campaigns display an outstanding level of originality, vision and […]

What Everybody Ought to Know About the Latino Market

Companies all over the world are becoming more aware of the opportunity the Latino market in the U.S. presents. Not only due to the market size, as there are more than 54 million Hispanics in the U.S., but because of its increasing purchasing power. The Latino market will represent $1.5 trillion in purchasing power by 2015 and 30% of the U.S. population by […]

What is inbound marketing and why should you care?

So what is Inbound Marketing exactly? Inbound Marketing is marketing focused on getting found by customers. Instead of overtly broadcasting a message to an audience who may or may not be interested in your product or service at that particular moment, you prepare for when they are looking for you. Inbound marketing and Google ZMOT […]

4D Projection Mapping Campaigns See It To Believe It

4D projection mapping is one of the most incredible display technologies for ambient ads and guerrilla marketing used today. We hand-picked 7 incredible and jaw-dropping examples for you! Projection mapping, also known as video mapping and spatial augmented reality, is a projection technology used to turn objects, sometimes buildings, into a display surface for video projection. Advertisers […]

Millennial consumer shopping insights and trends

We all love good research and especially when it is about millennials. After all, they account for 21 percent of consumer spend and marketers look for ways to make millennial consumer shopping insights actionable. Today, marketers can use these insights  to influence, reach, activate and accelerate a specific shopper along the path of purchase with added […]

Support of Comprehensive Immigration Reform: ASPIRA Applauds Verizon for Courageous Stand

The ASPIRA Association applauds Verizon and its Chairman and Chief Executive Officer, Lowell McAdam, for strongly supporting comprehensive immigration reform. In a letter dated March 4, 2013 addressed to all the members of the bipartisan group of U.S. Senators who are working on immigration reform legislation, McAdam indicated that the need for comprehensive immigration reform […]