Entries by Havi Goffan

Pinterest Guided Search keeps taunting Google Search

Pinterest Guided Search is just one more step towards becoming “the” Search Engine for the visual discovery engine. Custom categories announcement and our analysis of its impact on multicultural markets. Pinterest, the visual discovery engine, that currently hosts 750 million boards with 30 billion pins, released one additional feature: the Pinterest Guided Search. Not that you […]

Pinterest Search by Interests, a Google contender?

Pinterest is rolling out “Interests”, a new type of Pinterest search. How does it work and what does it mean to your brand? What search algorithm is used? by Havi Goffan Pinterest keeps taking steps to becoming the next Search Engine and a very strong Google contender. By rolling out “Interests”, a new type of Pinterest […]

The globalization of Pinterest begins with Mobile

Pinterest has been taking over the world, Pinky! And rightfully so. People from all countries and all languages are pinning on this platform at a tremendously growing rate. A noticeable globalization of Pinterest begun a couple years ago, when comScore started reporting figures of Pinterest penetration and growth worldwide. Globalization of Pinterest: A more mobile […]

K-Mart Advertising Campaign “Show Your Joe”?

I return from speaking at #EngageMexico and become speechless when I see the mild-mannered retailer, K-Mart’s advertising campaign “Show Your Joe”. I absolutely applaud it. After watching one too many advertising campaigns featuring women in undies, this campaign is fresh, adorable and cute. The K-Mart advertising campaign “Show Your Joe” definitely caught my eye. Tremendous […]

Interactive Marketing campaigns increase Brand Experience Engagement

Interactive marketing campaigns work to initiate a relationship between a customer and a brand, which keeps him or her coming back (hopefully) over and over again. In the article ‘The New Value Equation’, consultants Richard Cross and Janet Smith state that when interactivity involves some kind of incentive, the customer usually visits more often, stays for a longer […]

Mobile App Advertising Trends

A new Mobile App Advertising trend may be in the making as smartphone owners turn to local TV news apps and breaking, local news and weather are top content categories, according to the latest research on the topic. As local digital news becomes a more competitive space—with Google showing signs of venturing into the market, […]

Pepsi Launches Bilingual Advertising Campaign with William Levy

Following their innovative style of advertising and latest trend of parodies and incorporating Hispanic iconic figures to attract both the General and Hispanic markets, Pepsi launched their latest bilingual advertising campaign for Pepsi Next. But this time there are a few key components that differentiate the campaign. First, they have selected William Levy, a cuban-american […]

Hispanic Acculturation Secrets Unveiled

Hispanic Acculturation secrets were unveiled at the Keynote Speech given by Claudia Goffan, Hispanic Marketing expert and Target Latino CEO, at Hispanic Day on the Hill and she reveals some of them on this article. As you may be aware, the Kansas Hispanic & Latino American Affairs Commission, with the office of Governor Sam Brownback, proclaimed […]

Latinos in Kansas to Have Hispanic Day on the Hill

Claudia Goffan, Hispanic Marketing professional and CEO at Target Latino, named expert keynote speaker by the Kansas Hispanic & Latino American Affairs Commission with the office of the Governor Sam Brownback. Atlanta, GA – March 27, 2013 – The Kansas Hispanic & Latino American Affairs Commission, with the office of Governor Sam Brownback, is proclaiming […]

First Latino Pope Francis I: History in the making

Cardinal Jorge Mario Bergoglio of Argentina was elected pope today, becoming the first pontiff from Latin America and taking the name Pope Francis. The white smoke, accompanied by the pealing of bells to eliminate any confusion, billowed from a flue on the roof of the Sistine Chapel, prompting the huge gathered in the square to […]