Entries by Havi Goffan

Snapchat Marketing: Reach a Young Hispanic Audience

Snapchat marketing can help you reach the Hispanic 13-25 year old market. Find out why and how to leverage Snapchat for business. Read on! This article covers: what is Snapchat, the reasons for using Snapchat for business, Snapchat marketing ideas and use cases, and finally, an overview of the app features and how to use […]

5 International SEO Tips You Can Steal – ISEO

SEO can get a little confusing.  After all, there’s SEO, local SEO, International SEO and on and off-page SEO – do you know the difference? Well don’t worry, this article will give you a snapshot of the basics of International SEO (ISEO) and help you leverage it to better generate traffic, leads and drive sales. […]

Culture Code for Money: The Insider’s Guide

Hispanics represent over $1 trillion in household disposable income. It’s time to understand their culture code for Money. This article covers: the definition of culture codes and biculturalism; the code for money for American, Latin American and Hispanic American markets, its affect on marketing to financial and banking industry products; and a suggested segmentation of […]