Entries by Havi Goffan

Uncovered Facts About Online Hispanic Women and their Media Usage

Are you considering going after the online Hispanic women market? Here’s all your questions on their online media usage answered but to find out you must read every word of this comprehensive report. One of the main factors that decisively affects business profitability and ROI is market share. The connection between market share and profitability […]

Culture Code for Money: The Insider’s Guide

Hispanics represent over $1 trillion in household disposable income. It’s time to understand their culture code for Money. This article covers: the definition of culture codes and biculturalism; the code for money for American, Latin American and Hispanic American markets, its affect on marketing to financial and banking industry products; and a suggested segmentation of […]