Ad Age Hispanic Advertising Awards intro [video]

2007 Ad Age Hispanic Advertising Awards – Bumpers video

Emotions experienced while watching this ad are diverse, but it definitely keeps you engaged. The message, or at least my interpretation of the message, is that most media is dead when reaching Hispanics or maybe that you really have to know what makes the market “happy” in order to reach it.

Client: Ad Age Hispanic Advertising Awards
Agency: Dieste Harmel & Partners, San Francisco
Executive Creative Director: Carlos Tourne
Senior Creative Director: Raymundo Valdez
Senior Copywriter: Alex Toedtli
Art Director: Eduardo Cintron
Agency Producer: Angel LaRiva
Production Company: Radium
Director: Brady Baltezore
Producer: Tim Pries
Music/Sound Design: The Lodge

Please, feel free to send feedback! and enjoy!

Today’s Hispanic Consumer
Hispanic Consumer Shopping Behavior Insights
3 replies
  1. Horacio Gavilan
    Horacio Gavilan says:

    I’m glad that you find the bumpers engaging. I think Dieste and Partners did a great job.

    The 2007 Awards Gala took place on Halloween so we were trying to have some fun with the theme. Your interpretation is intriguing never the less.

    Regards,

    Horacio Gavilan
    Executive Director
    AHAA

    Reply
  2. admin
    admin says:

    Thank you, Horacio. Now that you put it in the Halloween perspective, it becomes a bit clearer. Of course, not knowing that, my interpretation now it’s pretty surreal… 😉

    Look forward to personally attending the next one!

    Warmest regards,

    Claudia
    President
    Target Latino

    Reply

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