A mini-thought on how to reach consumers

by Havi Goffan

Consumers have changed. They are more educated, more knowledgeable. They have less time to pay attention to your message -be it on TV, radio, or your packaging at the supermarket aisle- and many more offers to evaluate.

All we needed to do before was to know when and where to reach them… Now, we need to understand what they are doing, how and when they are doing it, and how they would prefer the message to be delivered. Above all… we need to deliver a true message (with pros and cons) of what the product or service is all about. Listen to what is said back and continue the conversation…

What is your Hispanic country of Origin?

05/11/2010

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Inside Hispanic America

01/07/2010

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SABEResPODER & Best Buy Promote Informed Shopping Decisions

12/17/2009

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https://hispanic-marketing.com/wp-content/uploads/2011/02/intelligent-technologies.jpg 402 500 Havi Goffan https://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.png Havi Goffan2009-12-17 17:04:402018-03-28 04:36:16SABEResPODER & Best Buy Promote Informed Shopping Decisions

New HomePath.com in Spanish to Help Hispanics Buy Homes

12/02/2009

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https://hispanic-marketing.com/wp-content/uploads/2010/03/1235157_house_for_sale.jpg 203 300 Havi Goffan https://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.png Havi Goffan2009-12-02 15:01:022018-03-28 03:42:00New HomePath.com in Spanish to Help Hispanics Buy Homes

Hispanics Celebrate Christmas In Uncertain Economic Times

11/24/2009

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https://hispanic-marketing.com/wp-content/uploads/2009/11/Santa-Claus.jpg 633 950 Havi Goffan https://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.png Havi Goffan2009-11-24 20:59:322018-03-28 03:49:44Hispanics Celebrate Christmas In Uncertain Economic Times

love this quote!