17 Pinterest Statistics For Business You Need To Know

Still haven’t made up your mind about being on Pinterest or not? New year, New Platform! And to help wipe away all doubts, I leave you with these 17 Pinterest statistics for business to begin planning your 2015 Pinterest strategy now!

17 Pinterest Statistics For Business You Need To Know. Infographic

17 Pinterest Statistics For Business You Need To Know

1. In the U.S. alone, Pinterest has 53 million active users – or, 22% of the population of 16 years of age and older and according to the last Census the number was 243.3 million. Twitter has 57 million, but this number includes users from the U.S. and Canada.

2. 66% increase in yearly visits, year after year. More than any other social network.

3. Are women your main audience? While Instagram moves each day closer to equilibrium between its visitors’ genders, 80% of Pinterest users are women. Although lately, more men have been jumping into the visual search engine platform. In fact, 33% of the new users in the last 3 months are men.

4. $123.50 is the average amount of a sale originated in Pinterest. $54.64 is the average amount of a sale originated in Facebook. This accounts for a 126% difference. Not bad, huh?

5. You’d better have a responsive site (one that provides an optimal viewing experience across a wide range of devices like desktops, smartphones, tablets, etc.) because the majority of Pinterest users access the platform via their smartphone

6. If you are in the food industry then, you are in luck! Food is the most shared topic on Pinterest! 57% of Pinterest visitors or Pinners share or Pin about food. This is followed by Home (40%), DIY (34%), Fashion (30%), Products (26%), Vacations (25%) Humor (25%), Tourism (22%), Education/Inspiration (20%), Children (14%) Weddings, Gardening, Health and others.

7. Together with Snapchat, Pinterest is one of the favorite social platforms of Millennials (18-32 years old) Snapchat attracts an even younger audience, one that starts at 13 years of age. As far as Pinterest statistics for business go, this one is great news for brands trying to capture the attention of this young audience.

8. 15% of Pinterest users do not use any other social platform.

 

9. Pinterest statistics for business would not be complete without a look at the generations on Pinterest: 33% Gen Y, 27% Gen Z, 14% young Boomers and 10% older Boomers. The silent generation does not fall behind with a 6% And even though these are estimates, they paint a very powerful picture.

Pinterest brings an average of 300% more referral traffic to your site than the traffic generated by Facebook with a lower investment in budget, time and effort. | 17 Pinterest Statistics for Business You Need to Know

Pinterest brings an average of 300% more referral traffic to your site than the traffic generated by Facebook with a lower investment in budget, time and effort.

10. 27% of Pinterest users follow brands.

 

11. 52% of Pinners check Pinterest while shopping at a store.

 

12. Moms on Pinterest share 3 times more than the rest of the users on Pinterest.

13. 47% of U.S. online shoppers bought something as a result of a Pinterest recommendation – Yup! Pinterest recommends.

14. 30% of Pinners prefers to be on Pinterest rather than watch TV and 64% has been inspired by an activity discovered on Pinterest and gives it a try.

15. 31% of Pinterest users are not bothered by Pins Promoted by brands.

 

16. In 2013, 45% of the Fortune 500 companies had a corporate Pinterest account.

 

17. Pinterest brings an average of 300% more referral traffic to your site than the traffic generated by Facebook with a lower investment in budget, time and effort.

Do you believe these are strong enough Pinterest statistics to have you start working on your Pinterest business strategy?

Now check out “How To Successfully Market To Latinos on Pinterest

Pinterest Statistics for Business Sources: Ahalogy, Pinterest reports, RJ Metrics, Target Latino

30% of Pinners prefers to be on Pinterest rather than watch TV | 17 Pinterest Statistics For Business You Need To Know

30% of Pinners prefers to be on Pinterest rather than watch TV

Pin Away!! We added this photo mixing pets, food, family and humor. Let's see how far it goes on your board!!!

Pin Away!! We added this photo mixing pets, food, family and humor. Let’s see how far it goes on your board!!!

Next Quote? funny inspirational quotes on every post! >> Next on What everybody ought to know about the Latino Market

 

How to Market to Latinos on Pinterest. Step 2: Understanding User's Intent. A guide to successfully market to Latinos on Pinterest. Don't miss out!
30% of Pinners prefers to be on Pinterest rather than watch TV
What makes for an effective Pinterest strategy
Reverse Showrooming: how to leverage the power of Pinterest
6 essential Pinterest SEO tips to develop natural backlinks to your site
What Everybody Ought to Know About the Latino Market
11 replies
  1. Manuela Rodriguez
    Manuela Rodriguez says:

    Invaluable collection of Pinterest statistics. Especially like the increases in traffic.

    Reply
  2. Cazare Balea Lac
    Cazare Balea Lac says:

    Having read this I believed it was very enlightening.
    I appreciate you taking the time and energy to put this information together.
    I once again find myself spending a lot of time both reading and leaving
    comments. But so what, it was still worthwhile!

    Reply

Trackbacks & Pingbacks

  1. […] Sourced through Scoop.it from: hispanic-marketing.com […]

  2. […] are two of the most popular Pinterest categories for moms, as 40% of users pin home images, and 34% pin about DIY projects. Lowe’s rocks Pinterest, with nearly 3.5 million followers. Their Pinterest profile is […]

  3. […] are two of the most popular Pinterest categories for moms, as 40% of users pin home images, and 34% pin about DIY projects. Lowe’s rocks Pinterest, with nearly 3.5 million followers. Their Pinterest profile is […]

  4. Quick Guide to Using Pinterest for Content Marketing says:

    […] million users, ranking it as one of the most popular social media platforms. Pinterest also brings 300% more referral traffic to users websites than Facebook with less time, effort and […]

  5. […] 30 % der gesamten über 80.000.000 Pins bei Pinterest beziehen sich auf Mode. Nicht umsonst wird Pinterest mit etwa 80 % Frauenanteil angegeben. Viele Frauen begeistern sich für Mode-Themen. Ansprechende Bekleidung steigert die Attraktivität. […]

  6. […] bringt deiner Seite etwa 300% mehr Traffic als Facebook. Der Geld- und Zeitaufwand ist dabei weit […]

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.